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Research
Your Name
Candy Crush:
• Simple to start playing
• Bright colours and
smooth animations
• Satisfying sound effects
• Becomes increasingly
difficult then
increasingly easier and
repeats to keep the
player playing.
• Limited number of lives
• Microtransactions
Existing Product
Bejeweled 2:
• Simple to play
• Unlimited lives
• Limited moves
• Visuals are clean
• Animation is smooth
• Sound effects
are satisfying
• Soundtrack sounds good.
• Gameplay is simple.
• Strategy make game more
fun.
Existing Product
Gardenscapes:
• Beating levels allows
you to improve your
gardens.
• Game has a daily to do
list.
• Game
Research Analysis
• What common features do the researched
products have?
• What aspects of the research will you include
within your on work?
My Target Audience
Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Gender
Psychographic
Social Status

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Editor's Notes

  1. Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?
  2. Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?
  3. Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?