2. Candy Crush:
• Simple to start playing
• Bright colours and
smooth animations
• Satisfying sound effects
• Becomes increasingly
difficult then
increasingly easier and
repeats to keep the
player playing.
• Limited number of lives
• Microtransactions
3. Existing Product
Bejeweled 2:
• Simple to play
• Unlimited lives
• Limited moves
• Visuals are clean
• Animation is smooth
• Sound effects
are satisfying
• Soundtrack sounds good.
• Gameplay is simple.
• Strategy make game more
fun.
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?