Research Theory Pro-Forma (25).pptx

1. Research
Theory
Your Name

2. Terminology
• Circulation = how many copies are distributed
• Hits = How many times a webpage has been viewed.
• Box Office Figures = Money made by ticket sales in cinemas.
• Ratings = What people think of a product.
• Sales = how many products have been sold.

3. Primary Research
• Definition: Research done by yourself
• Advantages: Research can be focused specifically on your
creation
• Disadvantages: Research can be biased
• Example: Asking people's favourite food?

4. Secondary Research
• Definition: Research done by another person
• Advantages: Researching is done already.
• Disadvantages: Difficult to find one related to
specific type of product sometimes
• Example: Finding research on the internet.

5. Quantitative Research
• Definition: Research measured in
numbers, percentages or fractions.
• Advantages: Shows clearly what people prefers.
• Disadvantages: Doesn’t show the reasons
• Example: A pie chart showing percentages.

6. Qualitative Research
• Definition: Indepth research about reasons people
like or dislike things
• Advantages: Helps improve product massively
• Disadvantages Time consuming
• Example Asking a question on a forum

7. Audience Research
• Definition: finding audience of consumers
• Advantages: Can create product to fit a specific group
of people
• Disadvantages: Limits who will buys
• Example: Survey on similar product

8. Market Research
• Definition: Research where product is sold and who it is sold to.
• Advantages: Helps adjust product to different cultures, helps
discover demand of product. Targeted marketing makes it easier to
get results.
• Disadvantages: Possibly expensive, Research has to be redone for
different markets.
• Example Internet survery

9. Production Research
• Definition Researching information and resources to create product
• Advantages Creator has knowledge of how resources will have to be
utilised.
• Disadvantages Availability of resources may change so research may
have to redone sometimes.
• Example: INTERNET

10. Terminology
• Objective
– Research not based on feelings and emotions.
• Subjective
– Research based on feelings and emotions.
• Valid
– Research gives out intended question
• Reliable
- Answer are accurate and consistant

11. Harvard Referencing
Name of the film being researched;
1. Lucas, G. (1976) Star Wars: From the Adventures
of Luke Skywalker
2. Lucas, G. (1977) Star Wars
3. Disney. (2022) Star Wars StarWars.com | The
Official Star Wars Website
• Dinsdale, R. (2022) LEGO Star Wars: The
Skywalker Saga Is Getting Mandalorian and
Rogue One DLC LEGO Star Wars: The Skywalker
Saga Is Getting Mandalorian and Rogue One DLC -
IGN