Audience Theory Pro-Forma (25).pptx

1. Audience
Theory
Jack Simons

2. • Primary Audience
– Lower middle class
Beginner Artists
• Secondary Audience
– ASMR Enthusiasts
Audience Profile

3. Audience Profile
• Primary Audience
– Children aged 8-12
• Secondary Audience
– 12+ Star wars
enthusiasts

4. Hypodermic Needle
• Definition Information given by media
immediately accepted by audience
• Example
– When an obituary is published

5. Uses and Gratifications Information
• I use weather app to check weather

6. Uses and Gratifications Personal
Identity
• People can relate to characters when the
character experience something similar.

7. Uses and Gratifications Integration and
Social Interaction
• I go on social media and find people who likes
the same things

8. Uses and Gratifications Entertainment
• I watch shows like doctor who as a form of
escapism

9. Consumer Generated Content
• Example YouTube
• What are the advantages to media producers?
– Don’t have to pay for creation gets portion of
profits
• Why would the audience generate content?
Fame and Money.

10. Psychographics
• Belongers: People who watch most
mainstream media because it is most popular
• Achievers: Ambitious, materialistic and want
people to know they're successful
• Emulators: People who want to be Achievers
but can't be so they buy product they cannot
afford

11. Psychographics
• Balanced: High earners but spend money on
charitable causes
• Needs Driven: Low earners who spend money
impulsively
• Socially Conscious
- A: Giving money charitable causes without
reward
- B: Self sufficient as possible person who does
makes own products and buys locally.