Personal Brand Exploration

1. PERSONAL BRAND EXPLORATION
Thomas Scovens
Project & Portfolio I: Week 3
April 23, 2020
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2. From a family of varied backgrounds,
Thomas Scovens has spent all of his life
living in places of varying cultures and
learning how to quickly assimilate into each
society accordingly. Through his work
experience with gaming, marketing, and
international relations, Thomas is attending
Full Sail University to combine his life
experiences with education in digital
marketing to grow and evolve.
IDENTITY
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3. PROFESSION
Potential Job Titles:
• Communications Specialist
• Marketing Research Coordinator
• Bilingual Product Specialist
Hero Archetype - mastering skills
and techniques through daring acts
to enhance positive conclusions.
Executing decisive action in the
marketing strategies to display
competence in our company to
d e l i v e r u n p a r a l l e l e d g a m i n g
experiences to the World.
Marketing for Video Gaming Corporations
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4. TARGET AUDIENCE
Recruiters & Hiring Managers at Nintendo Co. Ltd.
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DEMOGRAPHICS: 90% Male, 30-45 years old,
Predominately Asian, University Educated,
Located in Kyoto, Japan.
PSYCHOGRAPHICS: Enjoys technology, wildlife
and nature, supporting their alma mater,
adheres to business sensible lifestyles and
conservative with detailing interests.
Ideal Audience Members: Goro Abe, Director
(Nintendo), Lee Rika, Marketing Manager
(Nintendo), Miyazaki Masa, Project Manager,
Project Development (Nintendo)

5. GOALS
Short Term: (Before Graduation, 2021)
• Attend video game industry conferences and events.
‣ Connect with, and develop relationships among key industry
leaders; follow up via email within one day of the initial
introduction, 10 new contacts on LinkedIn by November 1,
2021.
Mid Term: (Immediately After Graduation, 2023)
• Land an entry-level translation position at Nintendo Co Ltd.
‣ Foster professional relationships expanding my LinkedIn
contacts by 30 members within Nintendo staff by December
31, 2023.
Long Term: (2035)
• Establish an Ambassador program enabling Japanese video game
studios to build rapport with the Western Market to connect with
new customer base to increase game title volume sales.
‣ Save a total of $115,000, complete 4 global outreach
programs, and secure 5 business partnerships by December
31, 2035.
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6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office 90%
LexisNexis 70%
Customer Service 80%
Critical Thinking 85%
SOFTHARD
Adobe Acrobat 50%
Public Speaking 50%
SOFTHARD
Professional Writing 20%
Google Analytics 5%
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7. I help create and adjust marketing strategies across
multiple regions and cultures to maximize outreach
potential and increase revenue for my company.
PROMISE
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8. CREDENTIALS
Work Experience:
Over 7 years of Customer
Service
2 years in State and Local
Government Sector
administration roles
Education:
Customer Segmentation,
LinkedIn Learning Certification
Entertainment Business, B.S., Full Sail University (Exp. 2022)
Awards:
Data & Analysis Course Director’s
Award, 2020
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9. Competition
Payton Hayes
Industry Experience:
• 2 months of market consulting for Fortune
500 companies
Education:
• Recent graduate in Entertainment Business,
B.S. at Full Sail University in 2016
Leadership Experience:
• Volunteering time to feed the homeless and
assist with community outreach.
Skills and Proficiencies:
• Team Leadership - 2 endorsements
• Marketing - 3 endorsements
• Microsoft Office - 4 endorsements
Overall Online Presence:
• Less than 200 connections, banner image
customized, professional headshot,
presentation content present, no articles
published, inactive on social media, URL not
yet customized
• Grade: Average, 65 out of 100
Thomas Scovens
Industry Experience:
• Over 7 years of varying public facing
positions
Education:
• Current student enrolled in Entertainment
Business, B.S. at Full Sail University
Leadership Experience:
• Not present within profile
Skills and Proficiencies:
• Customer Experience - 5 endorsements
• Team Building - 2 endorsements
• Wireless - 6 endorsements
Overall Online Presence:
• Less than 200 connections, banner image
customized, professional headshot, lack of
details throughout profile, no articles
published, inactive on social media, URL
customized
• Grade: Poor, 40 out of 100
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10. Competition
Eve Oorloff
Industry Experience:
• Over 6 years of industry related experience
Education:
• University Graduate in Near Eastern Studies and
Archaeology, B.A. at University of Melbourne in
2008
Leadership Experience:
• Six (6) years of account and product
management
• Finalist, Women in Games Award 2018
Skills and Proficiencies:
• Product Marketing - 13 endorsements
• Management - 7 endorsements
• Marketing Communications - 8 endorsements
Overall Online Presence:
• More than 200 connections, banner image not
yet customized, professional headshot, details
provided throughout profile, no articles
published, active on social media, URL not yet
customized
• Grade: Above Average, 85 out of 100
Thomas Scovens
Industry Experience:
• Over 7 years of varying public facing
positions
Education:
• Current student enrolled in Entertainment
Business, B.S. at Full Sail University
Leadership Experience:
• Not present within profile
Skills and Proficiencies:
• Customer Experience - 5 endorsements
• Team Building - 2 endorsements
• Wireless - 6 endorsements
Overall Online Presence:
• Less than 200 connections, banner image
customized, professional headshot, lack of
details throughout profile, no articles
published, inactive on social media, URL
customized
• Grade: Poor, 40 out of 100
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11. Brand Position
Through his travels, Thomas has
created a social chain with links to
people and places all over the world.
THOMAS “LINKS” SCOVENS
Thomas sometimes uses this moniker when
gaming online, gained from his vast social
connections and team effectiveness.
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12. Networking & Marketing
Industry Events & Organizations
• IEEE Conference of Games (COG)
‣ August 24 - 27 | Osaka, Japan
• Tokyo Game Show 2020 Conference
‣ September 24 - 27 | Tokyo, Japan
• Tokyo Sandbox
‣ October 1, 2019 | Tokyo, Japan
Digital Marketing
• Primary Content: establish a blog; detailing gaming industry
news and providing feedback; 2 blog entries per week;
interviews with gaming industry figures periodically
• Primary Tools: Twitter and Instagram - promote blog with
headlines, images with interviewees; LinkedIn - network with
industry professionals and invite key figures for interviews
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase gaming marketing knowledge
and critiques to drive growth
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13. Professional Development
Formal Education
• Complete Entertainment Business, B.S. by
expected graduation date in 2022
Technical Skills
• Set up free WordPress account; showcasing
my digital portfolio through education gained
at Full Sail University, Apr. 2020
• Master Digital Marketing - LinkedIn
Learning, starting May 2020
• Become a Social Media Marketer - LinkedIn
Learning, starting July 2020
Soft Skills
• Customer Segmentation - LinkedIn Learning,
Feb. 2020
• Excel Essentials - LinkedIn Learning, Mar.
2020
• Join local Osaka Toastmasters Club and
regularly attend monthly events, starting Jan.
2021
Mentor
• Seeking junior-level marketing manager
with at least 5 yrs of experience in gaming
industry; person with knowledge about
Japanese culture and language, Jan. 2021
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14. Thomas Scovens
Sony’s Playstation Vita was a smashing success in Japan and
some parts of Europe but failed to capture the North American
market. Sony’s issue (which is not a new problem) is that they design a
product that works within their society without having the experience of
understanding how other societies would approach their design. Public transportation in the U.S. is
not a primary mode of transportation; thus, handheld consoles are generally bought by children.
Sony’s marketing and the cost of memory for the Vita seemed to capture techies and adult gamers,
but not children. The device could have still been viable with a more focused, persistent marketing
strategy. by 500% in just one month. Customers often referenced my video as the reason they
decided to shop at the retail store.
“
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15. References
Hayes, P. (2020). Payton Hayes LinkedIn Profile. Retrieved
April 26, 2020, from https://www.linkedin.com/in/payton-
hayes-235828a6/
Oorloff, E. (2020). Eve Oorloff LinkedIn Profile. Retrieved
April 26, 2020, from https://www.linkedin.com/in/eve-
oorloff-bb495772/
ONETOnLine.org. (2020). Summary Report for: 13-1161.00
- Search Marketing Research Analysts and Marketing
Specialists. Retrieved April 23, 2020, from https://
www.onetonline.org/link/summary/13-1161.00
Nintendo. (2020). Nintendo Company Page on Glassdoor.
Retrieved April 23, 2020, from https://
www.glassdoor.com/Overview/Working-at-Nintendo-
EI_IE3533.11,19.htm
Nintendo Career Site. (2020). Bilingual Product Specialist -
Job Description. Retrieved April 23, 2020, from https://
careers.nintendo.com/job-openings/listing/
19000000BS.html?src=CWS-10000
Nintendo Career Site. (2020). Product Marketing Specialist
- Job Description. Retrieved April 23, 2020, from https://
careers.nintendo.com/job-openings/listing/
200000002N.html?src=CWS-10000
Nintendo, Co. Ltd. (2020). Nintendo Co. Ltd. Company
Page on LinkedIn. Retrieved April 23, 2020, from https://
www.linkedin.com/company/nintendo/
Pixabay. (2020). Slide Images. Retrieved April 26, 2020,
from https://pixabay.com/
Pxhere. (2020). Slide Image. Retrieved April 26, 2020, from
https://pxhere.com/en/photo/650323
Media Village. (2020). Slide Image. Retrieved April 26,
2020, from https://www.mediavillage.com/article/gaming-
a-new-frontier-for-advertising-and-marketing-innovation/
Scovens, T. (2020). Thomas Scovens LinkedIn Profile.
Retrieved April 26, 2020, from https://www.linkedin.com/
in/thomasscovens/
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