Branding Presentation

1. PERSONAL BRAND EXPLORATION
Latisha Douglas
Project & Portfolio I: Week 1
November 23, 2023

2. Originally from the Midwest, I have been an
experienced Information Systems Tech at AT&T
for more than a decade, with Customer Service
Awards, and knowledge of marketing, analytics,
troubleshooting, media, and mass
communications, along with skills in quality
assurance and compliance, project management,
team building, and proficiency in Microsoft Office
and Excel…. which all give me a unique
perspective and ability to market entertainment
product for a major network.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Public Relations Manager
• Senior Analyst, Strategy ABC News
• Manager 1 - Direct Channel Strategy
& Activation
BRAND ARCHETYPE - I am a sage
archetype, so I use my intellect to
research stories thoroughly and
present them to my audience in
digestible ways. I approach my
audience and career with self-
reflection and wise and factual
information.
Business Management for Entertainment Companies

4. TARGET AUDIENCE
MATT FRANKS
Outreach Plan:
• Before reaching out to Matt, I plan to have an updated
resume completed.
• I plan to contact Matt via his email address on the Full Sail
Alumni Network page.
• I plan to email Matt by December 1st, 2023.
Strategic Brand and Digital
Marketing Manager
ERIKA BARKER
Outreach Plan:
• Before reaching out to Erika, I plan to have an updated
resume completed..
• I plan to contact Erika via LinkedIn.
• I plan to reach out to Erika by December 1st, 2023.
Creative Director of Content
Creation
JULIETTE AMADOR Outreach Plan:
• Before reaching out to Juliette, I plan to have an updated
resume completed.
• I plan to contact Juliette via LinkedIn.
• I plan to reach out to Juliette by December 1st, 2023.
Social Media Manager

5. GOALS
Short Term: By January 2026, I aim to secure a full-time
position in marketing or tech sales at a technology-focused or
entertainment company, within three months of graduating in
October 2025.
Mid Term: (2030)
• By 2030, I aim to apply my skills in data interpretation and
strategic planning to improve the data-driven decision-making
processes in my role. My goal is to lead or contribute to at least
three significant analytics projects in the first year, targeting a
quantifiable enhancement of at least 20% in decision accuracy
or efficiency in those projects.
Long Term: (2031)
• By 2031, I aim to achieve measurable goals of publishing at
least 50 creative works, presenting at 10 industry conferences,
completing 20 in-depth research projects, and conducting a
minimum of 30 well-researched interviews, thereby establishing
a reputation for outstanding creativity, communication, and
exceptional research ability.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Troubleshooting
SOFT
HARD
Novice / Adept / Expert
Microsoft Office 365 Suite Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Effective Communication Novice / Adept / Expert
Microsoft Excel
SOFT
HARD
Novice / / Expert
Microsoft Office Novice / Adept / Expert
Written and Verbal Communication Novice / Adept / Expert
Collaboration Novice / Adept / Expert

7. “I pledge to uphold authenticity and honesty in all
data collection processes and to create a safe and
inclusive environment where individuals can
confidently express their true selves, ensuring that
every story shared is genuine and representative of
their personal experiences”.
PROMISE

8. CREDENTIALS
Work Experience:
• AT&T Info Sys Tech
• Team Building Projects
• Compliance update project
• AT&T Team Lead- SBEUC
• New Hire Training Project
Education:
• Marketing and Media Communication
Course Completed, Full Sail University,
2021
• Entertainment Business, B.S., Full Sail University, 2025
Awards:
• Customer Service Award 2008
• Customer Service Award 2009

9. COMPETITION
MATT FRANKS
Industry Experience:
• Marketing Manager at Walt Disney
Education:
• Masters of art- Southern New Hamshire University 2022
• Entertainment Business, BS, Full Sail University, 2021
Leadership Experience:
• Various Operational Goals at Walt Disney
• Special Events/Operation Lead -Marriott International
• Bell Service Operations at Walt Disney
Skills and Proficiencies:
• Research - 1 endorsement
• Social Media - 1 endorsement
• Entertainment- 1 endorsement
Latisha Douglas
Overall Online Presence:
• Matt has 217 connections. His banner and LinkedIn URL
are customized. He has a full-body picture so there is no
headshot. He doesn’t seem to be active on LinkedIn at all.
He has updated the information in student alums that are
not on Linkedin. Grade: Average 80 out of 100.
Industry Experience:
• Information Sys Tech at AT&T
Education:
• Entertainment Business, BS, Full Sail University, 2025
• Marketing and Media Certification, Full Sail University 2021
• Mass Communications, University of Southern Indiana
2007
Leadership Experience:
• Compliance Projects 2020
• Project Manager Lead 2020
• Team Building Projects- 2019
Skills and Proficiencies:
• Product Marketing- 26 endorsements
• Analytic Skills- 1 endorsement
• Communication - 1 endorsements
Overall Online Presence:
• I have over 500+ connections. I am using a professional
LinkedIn banner and URL. I do have a professional
headshot in my bio. I post and comment occasionally on
LinkedIn. I do not put personal social media with my work
profile. Grade: Superior. 90 out of 100.

10. COMPETITION
LATOYA ACEVEDO
Noteworthy Experience:
• Public Affairs Specialist, US Arm, 2012-2014
• Director of Public Relations, Deck of Aces Media, 2014-
2022
LATISHA DOUGLAS
Industry Experience:
• Vice President Communications at
HipHopTown
Education:
• Entertainment Business, BS, Full Sail University, 2019
Skills and Proficiencies:
• Multi-task - 1 endorsement
• Customer Service - 1 endorsement
• Supervisory Skills- 3 endorsements
Overall Online Presence:
• Latoya has 121 connections and doesn't have a picture.
She did not customize her URL or LinkedIn banner. She
doesn't post or seem to be active on Linked In. There are
no social media accounts associated with Latoya. Grade:
Poor 10 out of 100
Industry Experience:
• Information Sys Tech at AT&T
Education:
• Entertainment Business, BS, Full Sail University, 2025
• Marketing and Media Certification, Full Sail University 2021
• Mass Communications, University of Southern Indiana
2007
Leadership Experience:
• Compliance Projects 2020
• Project Manager Lead 2020
Skills and Proficiencies:
• Product Marketing- 26 endorsements
• Analytic Skills- 1 endorsement
• Communication - 1 endorsements
Overall Online Presence:
• I have over 500+ connections. I am using a professional
LinkedIn banner and URL. I do have a professional
headshot in my bio. I post and comment occasionally on
LinkedIn. I do not put personal social media with my work
profile. Grade: Superior. 90 out of 100.

11. BRAND POSITION
Working with me instead of my competition offers a distinct
advantage rooted in my tech industry background. This
experience has enlighten me with a deep understanding of the
technical and digital landscape, a skill set many in my field might
need to gain. My approach is grounded in authenticity and
trustworthiness, which fosters a genuine connection with clients
and ensures a transparent and reliable working relationship

12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Black Public Relations SocietyDecember 30, 2023
| Virtual
• Academy of Motion Picture Arts & ScienceDecember 3,
2023| Virtual
• Television Academy (Emmys) March 1, 2024 | Virtual
Digital Marketing
• Primary Content: I will produce content that discusses issues within the
workforce so employees can tell their stories of bravery and problems. I will use
X to promote the new venture and use Apple podcasts and other podcast
platforms to showcase the audio content. I will use my digital portfolio to
showcase my work so other employers can see the content I create and the
communication skills I convey.
• Primary Tools: I will use X to write posts for engagement in a
discussion format.
• Website: I will use it to gain traction and for my audience to write in and
tell their story.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would need a mentor who has transitioned from another career
and is starting over again. I would also need a mentor who has
started their brand in addition to transitioning. I commit my
weekends to developing and improving. I'm actively working on
finding a mentor, and I plan to land an internship with Disney by
next summer, 2024.
Formal Education
• Entertainment Business, BS, Full Sail University 2025
• Searchlight Pictures Business Operations Graduate Intern, Spring 2024
• WDW Operations Research Engineering Intern, Summer/Fall 2024
Technical Skills
• Python - Coursera , January 2024
• Tableau - Coursera, February 2024
• Microsoft Excel - Coursera, April 2024
Soft Skills
• Agile methodologies- LinkedIn, December 2023
• Partner management- LinkedIn, March 2024
• Develop technical team -LinkedIn, May 2024

14. LATISHA DOUGLAS
“As a tech industry professional transitioning into public relations and marketing, I bring a unique skill set that merges deep technical
knowledge with clear, engaging communication. Many companies need help to convey complex tech concepts to a broader
audience; my expertise lies in bridging that gap. In my tech role, I transformed how we communicated our products, leading to a
30% boost in client engagement. I aim to use this experience in marketing and public relations to help entertainment companies
effectively articulate their innovations and value to the public, enhancing understanding and fostering more robust customer
relationships”.

15. REFERENCES
Acevedo, L. (n.d.). LinkedIn profile. LinkedIn. https://www.linkedin.com/in/latoya-acevedo-44b65a7b/
Barker, E. (n.d.). LinkedIn profile. LinkedIn. https://www.linkedin.com/in/erikabarker/
Disney Careers. (2023, November 16). Searchlight Pictures Business Operations Graduate Intern, Spring 2024. Searchlight
Pictures. https://jobs.disneycareers.com/job/burbank/searchlight-pictures-business-operations-graduate-intern-spring-2024/391/57345629168
Disney Careers. (2023, November 17). WDW Operations Research Engineering Intern, Summer/Fall 2024. Walt Disney World
Resort. https://jobs.disneycareers.com/job/lake-buena-vista/wdw-operations-research-engineering-intern-summer-fall-2024/391/57383990592
Disney Careers. (n.d.). Manager 1, Direct Channel Strategy and Activation. https://jobs.disneycareers.com/job/celebration/manager-1-direct-channel-
strategy-and-activation/391/55914338992
Disney Careers. (n.d.). Senior Analyst, Strategy - ABC News. https://jobs.disneycareers.com/job/new-york/senior-analyst-strategy-abc-
news/391/57350855504
Franks, M.J. (n.d.). LinkedIn profile. LinkedIn. https://www.linkedin.com/in/mjfranks55/
Helen, J. (n.d.). LinkedIn profile. LinkedIn. https://www.linkedin.com/in/juliettehelen/
National Black Public Relations Society. (n.d.). Register. https://nbprs.org/register-2/
O*NET Online. (n.d.). 15-2041.00 - Statisticians. https://www.onetonline.org/link/summary/15-2041.00
O*NET Online. (n.d.). 27-3023.00 - News Analysts, Reporters, and Journalists. https://www.onetonline.org/link/summary/27-3023.00
O*NET Online. (n.d.). 27-3043.00 - Writers and Authors. https://www.onetonline.org/link/summary/27-3043.00
O*NET Online. (n.d.). In Demand: 11-2032.00 - Public Relations Managers. https://www.onetonline.org/link/demand/11-2032.00
Unknown. (n.d.). AT&T vector logo. Digital Image. https://www.google.com/url?sa=i&url=https%3A%2F%2Flogowik.com%2Fat-t-vector-logo-1-
1187.html&psig=AOvVaw0H7Ae7Gxyf4woW3b8fe8Mz&ust=1701102657655000&source=images&cd=vfe&ved=0CBIQjRxqFwoTCLiC5rCL4oIDFQAAAAAd
AAAAABAE
Unknown. (2014, March 26). "Creative Futures: Mini Brief – Logos, Meanings and Typography". Hallucination
Rain. https://hallucinationrain.wordpress.com/2014/03/26/creative-futures-mini-brief-logos-meanings-and-typography/
USC Annenberg School for Communication and Journalism. (n.d.). 7 Skills for Public Relations Specialists. USC Online MCM
Degree. https://communicationmgmt.usc.edu/blog/seven-skills-every-public-relations-specialist-needs/