Strategic Business Proposal for Apple Fitness+

1. N E
T
F I SS+
PRESENTED BY:

4. Luxury Fitness
Represented Around The Country
4

5. OUR COMPETITION
5

6. OUR CONSUMER
Gender: All Genders
Age: Millennials
Income: $56,069
Psychographics: frequently works out, good at
saving money, listens to pop music, strong
family values, and extroverted
6

7. MARKETING PLAN
Traditional, Direct, and Guerilla Marketing
Traditional marketing: Digital Billboards and
Podcast Ads
Direct marketing: Emails and Promotional
Postcards
Guerilla marketing: Social Media and Flash Mob

8. LEGAL
Risk and Liabilities
Intellectual Property
Protection from Damages
8

9. INTERNAL STRENGTHS
Large Library of Content
Fitness for Everyone
Automatic Workout Metrics
9

10. INTERNAL WEAKNESSES
Cost Barrier
Filtering for workouts
Group Workouts
10

11. BUDGET
$600,000 for Traditional Marketing
$80,000 for Podcasts ads
$4,000 for Emails and Postcards
$200,000 for In
f
luencers
$35,000 for Flash Mob
11

12. IMPLEMENTATION
No New Hires Required
The Best From Every Department
12

13. PROJECTED PROFIT
Year One net pro
f
it projection of $4
million
Year Two net pro
f
it projection of $5.8
million
Year Three net pro
f
it projection of $7.4
million
13
0
2,000,000
4,000,000
6,000,000
8,000,000
Year 1 Year 2 Year 3

14. TIMELINE
January 2023 - Contract Discussions Commence
March 2023 - Contracts Executed
June 2023 - Marketing Begins
September 2023 - Partnership Launch
14

15. FUTURE PLANS
Roll Out to Remaining Equinox Locations
Develop New Offerings
15

16. THE COOLDOWN
Increase Market Share
Partner with Equinox Gyms
Small Investment
Substantial ROI
16

17. QUESTIONS?
17

18. REFERENCES:
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plus-available-to-all-iphone-users-in-21-countries-later-this-fall/
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app-655523d353bf
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