2. Mike DeQuatro grew up in Valley Stream, about 45 minutes
outside of New York City. His childhood was surrounded by
culture and ground breaking technology. He’s been an avid
video gamer his entire life and is pursuing his aspiration of
marketing events and partnerships for professionals within
the gaming industry. After taking 5 years off of school,
Mike enrolled in the Internet Marketing program at Full Sail
University where he’s focused on learning and excelling in
digital marketing.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Partnership Manager
• Portfolio Coordinator
• Internet Marketing
Sage Archetype - Using his knowledge in the
field, Michael will pass on his wisdom to
influencers who are trying to build partnerships
with big brands. Negotiation and truthfulness is
his forte, as he works to build trust and respect
between both parties.
Internet Marketing Within the Gaming Industry
4. • DEMOGRAPHICS: 80% Male, 25-35
years old, Predominately White, Single,
College Educated, Located on East Coast
• PSYCHOGRAPHICS: Enjoys Video
gaming, sporting events, adheres to liberal
lifestyles and opinions, active night life
• IDEAL AUDIENCE MEMBERS: Jessica
Blumenthal, Executive Director, Strategy
& Brand Development (Clique). Salvatore
Triolo, Chief Partnership Officer (G FUEL).
Chris Bodensieck Manager, Talent
Acquisition (DraftKings)
Recruiters & Hiring Managers at G Fuel, Clique, and Draft Kings
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land a senior-level marketing position at G Fuel.
‣ Build stronger relationships between partners and our brand
‣ Expand our companies growth within the digital marketing
space
Mid Term: (2025)
• Gain a C-Level position in Partnership Manager marketing.
‣ Expand our brands roster of partnerships between A-List
partners and smaller Micro Influencers
Long Term: (2040)
• Establish a Digital Influencers Company that helps aspiring professionals
find compatible sponsorships.
‣ Build an entire roster of influencers who are on top of their
respective games
‣ Build respectable relationships between at least 10 brands to
help find the right fit for our influencers
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Partnership Managing 90%
Portfolio Coordination 70%
Time Management 90%
Critical Thinking 85%
SOFTHARD
Internet Marketing 40%
Negotiations 10%
Contract Building 40%
Social Media Branding 60%
SOFTHARD
7. I help build professional and courteous
relationships between influencers and big brands.
My communication between clients is unmatched
when discussing what’s best for each party involved. I
will remain being open and honest as I always have
been.
PROMISE
8. CREDENTIALS
Work Experience:
• 2 years working alongside G Fuel Energy
• 3 years as a graphic designer for an apparel
company
Education:
• Graphic Design, A.A.S.,Nassau Community College
• Internet Marketing, B.S., Full Sail University (Exp. 2020)
Awards:
• Partnership Manager of the Month
9. COMPETITION
Lesley Poch
Industry Experience:
• Head of Partnership Activation &
Experiences at DraftKings, Inc.
Education:
• Arts B.S. at University of Michigan
Leadership Experience:
• Democratic Committee Woman
Skills and Proficiencies:
• Sponsorship - 7 endorsements
• Integrated Marketing -2 endorsements
• Event Management - 3 endorsements
Mike DeQuatro
Overall Online Presence:
• +500 connections, banner image not yet customized,
amateur headshot, Details throughout profile, no
articles published, inactive on social media, URL
customized
• Grade: Average 50 out of 100
Industry Experience:
• 1 year Partnership Manager at G Fuel
Energy Formula
Education:
• Current student enrolled in Internet Marketing, B.S. at
Full Sail University
Leadership Experience:
• Team leader for booth setup and breakdown at trade-
shows
• Guild leader in World of Warcraft for 14 Years
Skills and Proficiencies:
• Partnership Management
• Adobe Creative Suite
• Portfolio Building
• Esport Industry
Overall Online Presence:
• 25+ connections on Linkedin, banner image
customized, professional headshot, detailed
summaries throughout profile, no articles published,
active on personal social media accounts, as well as
public facing Twitter.
• Grade: Digitally Distinct
10. COMPETITION
Jordan Tribble
Industry Experience:
• Wedding Photographer
at ShootTribble Photography
Education:
• Internet Marketing B.S. at Full Sail University
Leadership Experience:
• Student Photographer of the Year in Georgia
Skills and Proficiencies:
• Photography
• Marketing
• Lightroom
Mike DeQuatro
Overall Online Presence:
• +125 connections on Linkedin, banner image
customized, Professional headshot, Details throughout
profile, no articles published, active on social media,
URL customized
• Grade: Digitally Distinct
Industry Experience:
• 1 year Partnership Manager at G Fuel
Energy Formula
Education:
• Current student enrolled in Internet Marketing, B.S. at
Full Sail University
Leadership Experience:
• Team leader for booth setup and breakdown at trade-
shows
• Guild leader in World of Warcraft for 14 Years
Skills and Proficiencies:
• Partnership Management
• Adobe Creative Suite
• Portfolio Building
• Esport Industry
Overall Online Presence:
• 25+ connections on Linkedin, banner image
customized, professional headshot, detailed
summaries throughout profile, no articles published,
active on personal social media accounts, as well as
public facing Twitter.
• Grade: Digitally Distinct
11. BRAND POSITION
Respect, passion and responsibility is what makes Mike
different from those with the same title as him. Both in
the gaming space and in the work space.
MIKE “DEQUAT” DEQUATRO
Mike earned the nickname
“DeQuat” in the World of
Warcraft, as a guild leader and
team builder since 2004.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Electronic Entertainment Expo
‣ June 11- 12 | Los Angels, CA
• TwitchCon
‣ September 27-29, San Diego, CA
• Penny Arcade Expo
‣ August 31 - September 3, 2019 | Seattle, WA
Digital Marketing
• Primary Content: Short video commercials and advertisements featuring
influencers and their experiences with the sponsored product
• Primary Tools: Twitter, Instagram, Youtube- Promote our videos to our
audience with a big enough reach to attract new customers. Using all three
platforms for the same promotional videos maximizes reach.
• Website: http://fsbizsite.com/mfdequatro/
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing professional with at least 15
yrs of experience in the entertainment business; Down to
earth and friendly, with upmost respect (2020)
Formal Education
• Complete Internet Marketing, B.S. by expected graduation
date in 2020
Technical Skills
• Proficient in Marketing software like Airtable and HubSpot
• Excels with Adobe Creative Suite
• Portfolio building with Wordpress
Soft Skills
• Contract Negotiation
• Building Relationships
• Critical Thinking and Problem Solving
• Time Management for strict deadlines
14. Mike DeQuatro
You know how brands usually need to seek out the right
fit for their brand when it comes to influencers? Well,
what I do is find the best solution for both parties in that
situation. I find brands that fit my influencers the best, while finding influencers
that fit a different brand. In fact, I already have a years experience managing partnerships
between one big brand, and their influencers. These influencers are on a huge scale, often
going from millions of followers, down to thousands of followers. I’ve Brought on some of the
biggest names in the industry, and will continue to do so.
“
15. REFERENCES
Tribble, J. (2019). Jordan Tribble LinkedIn Profile. Retrieved
April 21, 2019, from https://www.linkedin.com/in/
jordantribble/
Poch, L. (2019). Lesley Poch LinkedIn Profile. Retrieved April 20,
2019, from https://www.linkedin.com/in/lesley-
poch-06837118/
National Center for O*NET Development. 11-2011.00 -
Advertising and Promotions Managers. O*NET OnLine.
Retrieved April 21, 2019, from https://www.onetonline.org/
link/summary/11-2011.00
National Center for O*NET Development. 11-2021.00 -
Marketing Managers. O*NET OnLine. Retrieved April 21, 2019,
from https://www.onetonline.org/link/summary/11-2021.00
National Center for O*NET Development. 13-1161.00 - Market
Research Analysts and Marketing Specialists. O*NET OnLine.
Retrieved April 21, 2019, from https://www.onetonline.org/
link/summary/13-1161.00
G Fuel Energy Formula, LLC. (2019). Company Page on
LinkedIn. Retrieved April 18, 2019, from https://
www.linkedin.com/company/gamma-labs/
Clique, LLC. (2019). Company Page on LinkedIn. Retrieved April
18, 2019, from https://www.linkedin.com/company/clique/
Draftkings, LLC. (2019). Company Page on LinkedIn. Retrieved
April 18, 2019, from https://www.linkedin.com/company/
draftkings-inc-/
Background photo taken by Rafeael Pol, published on
December 8th 2017, Retrieved from https://unsplash.com/
photos/6b5uqlWabB0
