1. Nintendo Company Limited
Nintendo creates entertainment to bring smiles to people’s faces. They look to
expand the number of consumers that have access to their intellectual
properties. Nintendo challenges their customers to provide new and interesting
entertainment experiences.
Age Range: 25 to 35
Gender: Male
Income Range: Low to Mid
Race & Ethnicity: Hispanic/Black
Personality/Lifestyle: Favorite social
platforms include YouTube and Twitch.
They enjoy sports and other competitive
activities. Online multiplayer games
allow for entertainment outside of living
environment through game immersion.
VIDEO GAMES
BOTH
AMAZON
WALMART
BEST BUY
GAMESTOP
TARGET
NINTENDO ESHOP 1. Payroll
2. Software/Hardware Licensing
3. Travel
4. Research and Design
5. Advertising
6. Distribution
1. Source 1
2. Source 2
3. Source 3
4. Source 4
5. Source 5
6. Source 6
35%
5%
5%
40%
2%
3%
10%
Social Media Billboards/Signs
Email Marketing Television
Flyers/Print Radio
Websites/PPC