2. Corbin Cannister was born and grew up on
a small island called Curacao where he was
the youngest of two siblings. The Island of
Curacao is an international hub of different
cultures and ethnicities. Due to this Corbin
developed a love for languages and an
urge to explore the world. Luckily he was
able to travel the world and lived in 4
different countries after graduation Corbin
worked in Spain for a year. Following this
Corbin applied at Full Sail University to
study Entertainment Business.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Search Marketing Strategist
• Advertising Sales Manager
Explorer Archetype - Pushing
boundaries in order help others
live a more fulling life. By
innovating new ways to reach the
consumer so the Entertainment
industry can expand.
Digital Marketing for Professional Rodeo Organizations
4. • DEMOGRAPHICS: 70% Female,
30-40 Years Old, all different races ,
Single, College Educated, Located in
East and West Coast or International
.
• PSYCHOGRAPHICS: Enjoy traveling
and eat out frequently, don’t have
kids and don’t conform to the norm
and are open to different lifestyles
and opinions, have great
appreciation for the arts.
• IDEAL AUDIENCE MEMBERS: Erik
Oldis, Head of Talent Acquisition
(Conde Nast), Iriet Schulman,
Director, Talent Acquisition(Conde
Nast), Alison Eder, Talent
Acquisition(Calvin Klein)
Recruiters & Hiring Managers at Conde Nast and Calvin Klien
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, December,
2021)
• Aquire an entry-level marketing position at Conde
Nast .
‣ Connect with, and share fsbizsite website with
15 Conde Nast team members on LinkedIn by
January 1st 2021.
Mid Term: (2026)
• Move my way up to a managing position and develop
a system to be analyze consumer more efficiently.
‣ Increase Conde Nast sales by 15 % while
promoting a positive work environment,
December 2026.
Long Term: (2045)
• Be in Director of Marketing and Strategy.
‣ Being able to make decision regarding what
strategy the company will take and have a
minimum salary of 250,000.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Social Media Marketing 87%
Adobe Spark 90%
Organizational Skills 70%
Communication skills 65%
SOFTHARD
Google Analytics 10%
WordPress 10%
Critical Thinking 80%
Complex Problem Solving 70%
SOFTHARD
7. I help professional multi-media
companies increase sales by getting to
the core of what the consumer wants
and through the use data analytics.
PROMISE
8. CREDENTIALS
Work Experience:
• 1 year working at Bosch Service
Solutions
• 6 months working at DHL E-
commerce as an encoder
Education:
• Highschool Diploma
• 3 International Baccalaureate
Certificates
• Entertainment Business , B.S., Full
Sail University (Exp. 2021)
Awards:
• Associate the Month at DHL E-
commerce
9. COMPETITION
Javarise Spencer
Industry Experience:
• Does not include work
experience on profile; assumed to
still be in school
Education:
• Current student enrolled in Entertainment
Business, B.S. at Full Sail University
Leadership Experience:
• None listed on Linkedin Profile
Skills and Proficiencies:
• Entertainment
• Microsoft Excel
• Microsoft Word
Corbin Cannister
Overall Online Presence:
• 58 connection of Linkedin, banner image
customized, good headshot, lack of details
throughout profile, no articles published, inactive
on social media, URL has been customized
• Grade: Average, 55 out of 100
Industry Experience:
• 1 year working at Bosch Service
Solutions
• 6 Months working ta DHL E-
Commerce
Education:
• Current student enrolled in Entertainment
Business , B.S. at Full Sail University
Leadership Experience:
• None
Skills and Proficiencies:
• Planning
• Photoshop
• Assisting
• Microsoft Excel
Overall Online Presence:
• 3 connections on Linkedin, banner not image
customized, professional headshot, no articles
published, sporadically active on personal social
media accounts, URL has been customized
• Grade: Poor, 30 out of 100
10. COMPETITION
Jason Gordon
Industry Experience:
• 8 years of general experience and
2 year 7 months in Marketing
industry
Education:
• Entertainment Business, B.S.
• Firefighting Training and EMT training
Noteworthy Experience:
• Sales and Marketing Associate at Kelly Ford
• Sales and Marketing Associate Honda Melbourne
• Military Service
Skills and Proficiencies:
• Event Planning 2 endorsement's
• Marketing 1 endorsement
• Sales 1 endorsement
• Account Management
Corbin Cannister
Overall Online Presence:
• 426 connections, banner has been customized,
very well taken headshot, detailed profile, zero
recommendations, has taken part in volunteer
work, URL has been customized , has a premium
membership
• Grade: Good, 70 out of 100
Industry Experience:
• 1 year working at Bosch Service
Solutions
• 6 Months working ta DHL E-
Commerce
Education:
• Current student enrolled in Entertainment
Business , B.S. at Full Sail University
Leadership Experience:
• None
Skills and Proficiencies:
• Planning
• Photoshop
• Assisting
• Microsoft Excel
Overall Online Presence:
• 3 connections on Linkedin, banner not image
customized, professional headshot, no articles
published, sporadically active on personal social
media accounts, URL has been customized, not
premium
• Grade: Poor, 30 out of 100
11. BRAND POSITION
Bringing uniqueness, authenticity, and
originality to the world by showing other
what they are missing out on in life .
CORBIN CANNISTER THE FASHIONISTA
Corbin earned the nickname
“Fashionista” while working at
Bosch because he always turned
head with his outfits.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Internet Marketing Association (IMA)
• Data and Marketing Association (DMA)
• American Marketing Association (AMA)
Entertainment Business
• Primary Content: Blog post explaining my reason for
moving around the world and the different
experiences I have had and how they have shaped me.
I also would like to write about issues facing the
marketing industry and way of innovating.
• Primary Tools: FB and Instagram - promote blogpost
by sharing them with friends and family. LinkedIn in
order to network and connect with professionals in my
industry.
• Website: Full Sail digital portfolio site to showcase
school work, I will also use this platform to create and
share my blog posts.
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing and sales expert
with a minimum of 20 yrs of experience working
in the fashioned entertainment industry; a free
spirited opened minded person. January 2021
Formal Education
• Complete Entertainment Business, B.S. by
expected graduation date in 2021
Technical Skills
• Teradata Database - lynda.com Dec. 2019
• Google Ads- Lynda.com, Dec. 2020
• Microsoft Dynamic - Lynda.com, May 2020
Soft Skills
• Asserting Yourself, An Empowered Choice-
Lynda.com, July 2020
• Persuasive Selling - lynda.com, Sept. 2020
• Impromptu Speaking - lynda.com, Nov. 2020
• Making Great Sales Presentation - lynda.com
Dec. 2020
14. Corbin Cannister
I have always had a passion for the fashion world
and not only the clothes but everything that goes
on behind the scenes. Many people don’t take int
account all the background research that goes in just
publishing one magazine. I have always found it amazing how a magazine can
cater to everything the reader is looking for in a certain season and inform them
on a deeper level on current trends. It’s all like a big orchestra in my eyes the
photographers, the designers, the writers, editors and the analyst all work as one
to create a work of art. It would be an honor for me to be able to be a part of that
work of art.
“
15. REFERENCES
Online, O. (2020). Summary Report for: 11-2021.00 -
Marketing Managers. Retrieved March 23, 2020, from O-net
Online website: https://www.onetonline.org/link/summary/
15-1199.10
Online, O. (2020). Details Report for: 15-1199.10 - Search
Marketing Strategists. Retrieved March 22, 2020, from O-net
Online website: https://www.onetonline.org/link/details/
15-1199.10
Online, O. (2020). Advertising and Promotions Managers.
Retrieved March 19, 2020, from O-net Online website:
https://www.onetonline.org/link/summary/11-2011.00
PVH. (2020). SPECIALIST CRM MARKETING AUTOMATION
(CK). Retrieved March 20, 2020, from Careers PVH website:
https://careers.pvh.com/calvinklein/global/en/job/CK01733/
Specialist-CRM-Marketing-Automation-CK
Glassdoor. (2020, March 3). Conde Nast Associate Manager,
Retention Marketing - Entertainment and Media Industry
Opportunity. Retrieved March 21, 2020, from Glassdoor
website: https://www.glassdoor.com/Job/new-york-
marketing-jobs-SRCH_IL.0,8_IC1132348_KO9,18.htm?
rdserp=true&jl=3513118884&guid=0000017104be1650be33fcc
ae8861223&pos=104&src=GD_JOB_AD&srs=EI_JOBS&s=21&a
o=68087
Gordon, J. (n.d.). Jason Gordon. Retrieved March 23, 2020,
from LinkedIn website: https://www.linkedin.com/in/jason-
gordon258/
Spencer, J. (n.d.). Javarise Spencer. Retrieved March 23, 2020,
from LinkedIn website: https://www.linkedin.com/in/
javarisespencer/
Eder, A. (n.d.). Alison Eder. Retrieved March 23, 2020, from
LinkedIn website: https://www.linkedin.com/in/alison-eder-
b624415/
Schulman, I. (n.d.). Iriet Schulman. Retrieved March 23, 2020,
from LinkedIn website: https://www.linkedin.com/in/
irietschulman/
Oldis, E. (n.d.). Erik Oldis. Retrieved March 23, 2020, from
LinkedIn website: https://www.linkedin.com/in/erikoldis/
