A keynote created for Project Portfolio 1 at Full Sail University to showcase my personal brand and career goals.

1. Personal Brand Exploration
Project & Portfolio I: Week 1
Digital Marketing
Feburary 5, 2024
Jayda Aldegon

2. CAREER CATEGORY: CHANGING CAREERS
Short Term Career Goal:
2 years after graduation, 2027
• Land a job as a Communications Associate at the
RIAA (Recording Industry Association of
America).
• Make 10 connections with RIAA employees on
LinkedIn within the next six months and invite
them to subscribe to my blogs mailing list
where I post music based marketing content by
March 2025.
Long Term Career Goal:
The year 2030
• Establish a Non-Pro
f
it Organziation providing
career resources for creative jobs in media and
entertainment to cities with little access to
creative oppertunity.

3. PROFESSION
Potential Job Titles
• Creative Lead
• Creative Strategist
• Content Director
(LinkedIn, 2024)
Ocupation: Digital Marketing

4. TARGET AUDIENCE
(Port & Wallace, 2013)
Media
Personalities
Music Artists Social Media
In
f
luencers
Business
Owners
Non-Pro
f
it
Owners
Online Service
Providers
X
X
X
X X
X
X
X
Hiring Managers at ESSENCE, BET, and other Media and Entertainment companies.
X
X
X
X
X
X X

5. COMPETITION
Jayda Aldegon
Maurice Starks
Work Experience:
Education
Noteworthy Experience:
Skills & Pro
f
iciencies:
Overall Online Presence:
• Maurice Starks has 279 connections. He has a clean headshot and detailed bio but
lacks a header image and isn’t active on the platform. Stark’s last post on LinkedIn
was a repost four months ago. He has volunteer work, a long list of skills,
endorsements, and multiple certi
fi
cations.
Score 85 out of 100
• 40 listed skills, with 38 endorsements in total.
• Social Media: 10 endorsements
• Public Relations: 10 endorsements
• Project Management: 4 endorsements
• Market Research: 3 endorsements
• Microsoft Of
fi
ce: 6 endorsements
• Microsoft Word: 1 endorsement
• Strong Verbal and Communication Skills: 2 endorsements
• Communication: 1 endorsement
• Facebook: 1 endorsement
• Government/ Political marketing background
• Volunteer interviewer for Citizen Advocacy and Representation during 2016
Democratic National Convention
• Public Relations/ Image Management, BA
• 10+ years of Digital Marketing experience, 1 year as a Social Editor for live events
at Essence Communications
Work Experience:
Education
Noteworthy Experience:
Skills & Pro
f
iciencies:
Overall Online Presence:
• I have 130 connections. My headshot isn’t professional but it is appropriate. My bio
is detailed with a personalized header image. I haven’t been actively posting with
my last post being 6 months ago. I have one recommendation and eight
endorsements. There is a portfolio and personal website linked to my pro
fi
le.
Score 45 out of 100
• 42 listed skills, with 8 endorsements in total.
• Graphic Design: 3 endorsements
• Brand Design: 3 endorsements
• Digital Marketing: 1endorsement
• Project Management: 1 endorsement
• Current Marketing & Communication intern at a government transit agency.
• Graphic Design/Multimedia, AAS
• Current student enrolled in Full Sail Univerity’s Digital Marketing B.S. degree
program
• 6 years of Graphic Design and branding experience, 3 years marketing experience
(LinkedIn, 2024)

6. IDENTITY
Why?
To inspire people and bridge connections
So they feel a sense of purpose, motivation,
and community.
How?
Conceptualizing inspiring events and campaigns.
What?
Creative Marketing for media and entertainment
companies.
Vision: To inspire and empower
through audio and visual storytelling.
Core Values
• Creativity
• Community
• Inspiration
• Freedom
• Passion
Guiding Principle: “A Woman with a voice is by
defenition a strong woman”
— Melinda French Gates
Passion: Creative storytelling
Superpower: Developing creative
concepts that evoke emotion and
tell compelling stories.
(Sinek, n.d.)

7. PROMISE & POSITION
PROMISE
Through graphic design and digital marketing, I utilize my unique creative voice to
amplify brands and tell their stories.
POSITION
Amplifying brands voices

8. NETWORKING
EVENTS
Essence Fesitval 2024
July 4- July 7 2024
• Objective
Meet at least 3 Essence Sta
ff
memebers
to share my elevator pitch with and connect
with on LinkedIn. Attend panel discussions
Related to my career goal to learn and network.
(Essence, 2023)
Culture Con 2024
October 5- Otober 6 2024
• Objective
Meet industry pro
ff
esionals and
form genuine connections leaving
each person I meet with my business
card or a gaining LinkedIn connection.
Pitch:
Do you believe that your audience genuinely understands the
essence of your brand? I use a mixture of brand and marketing
strategies through graphic design and digital marketing to amplify
brands and their stories. Every brand has a unique voice, and that
voice must reach and inspire its community. If your audience does
not understand who you are, how can they be receptive to your
brand's message? I developed an award nominated Marketing Plan
for a client that increased their audience by 35%, gained coverage
from all local news networks, and resulted in four new
partnerships. Standing out in your messaging is key to showcasing
your brands essence and resonating with your audience.
Mentor:
My desired mentor has experience in marketing and
brand partnerships within media and entertainment.
My mentor is creative and multifaceted, working in
various genres of entertainment and media, utilizing
diverse methods and strategies.

9. DIGITAL MARKETING
Online ID Caculator Scores
• Volume: Average
• Relevance: High
• Purity: 87%
• Diversity: High
• Validation: Average
Archetype: The Creator
Telling brands stories through a unique
brand voice by inspiring audiences with
descriptive language sparking their
vivid imaginations. Focus: Volume and Validation
Type of Content: podcast , career
based blog posts, entertainement
media coverage
Distribution: LinkedIn (networking,
career updates, and posting relevant
content)
TikTok (podcast clips and media clips)
Youtube (full podcasts)
Instagram (short clips of content from
other platforms)

10. PROFESSIONAL DEVELOPMENT
Technical Transferable
Search Engine Optimization (SEO)
Task: Complete Marketing Strategy: SEO
Content Writing course
Org: LinkedIn Learning
Date: March 2024
Marketing Analytics
Task: Complete Meta Marketing Analytics
Professional Certi
f
icate
Org: Coursera
Date: May 2024
Public Speaking
Task: Complete TED’s O
ff
icial Public
Speaking Course
Org: TEDMasterclass
Date: March 2024
Excel Spreadsheets
Task: Watch Excel Beginners Guide Playlist
and practice.
Org: YouTube (Xelplus)
Date: April 2024
(Coursera, 2024) (LinkedIn, 2024) (YouTube, 2022) (YouTube, n.d.)

11. REFERENCES
Aughtmon, S. (2016, June 24). 31 types of content we crave [infographic]. Content Marketing Institute. https://contentmarketinginstitute.com/articles/content-crave-infographic/
Audenaert, A., & Dodd, C. (2024). Meta Marketing Analytics. Coursera. https://www.coursera.org/professional-certi
fi
cates/facebook-marketing-analytics?utm_medium=sem&utm_source=gg&utm_campaign=B2C_NAMER_facebook-marketing-analytics_meta_FTCOF_professional-certi
fi
cates_facebook-meta-country-US-country-
CA&campaignid=15100827754&adgroupid=127874076686&device=c&keyword=marketing+analytics+course&matchtype=b&network=g&devicemodel=&adposition=&creativeid=556998059421&hide_mobile_promo&gad_source=1&gclid=CjwKCAiA_5WvBhBAEiwAZtCU773ZEJdjFTDvLvb0njKvVbeLheVtjdUAEc_hDyOGg9TkC6FS5htycBoCRDAQAvD_BwE
Azarenko, K. (2022, June 15). How to write strong Seo - marketing strategy: Seo Content Writing Video tutorial: Linkedin learning, formerly Lynda.com. LinkedIn. https://www.linkedin.com/learning/marketing-strategy-seo-content-writing/how-to-write-strong-seo?u=50813145
David, J. P. (2017). How to protect (or destroy) your reputation online. O’Reilly Online Learning. https://learning.oreilly.com/library/view/how-to-protect/9781632650641/xhtml/ch01.html
Mickley, R. (2021a, August 4). How to exude your brand archetype. YouTube. https://www.youtube.com/watch?v=HO83P3rtsnE&t=333s
Mickley, R. (2021b, August 4). How to increase online ID calculator scores. YouTube. https://www.youtube.com/watch?v=s0leEODa5Ho&t=339s
n.a. (2020). Online reputation management (2020 guide): BrandYourself. BrandYourself.com. https://brandyourself.com/online-reputation-management
n.a. (2023, December 12). Essence festival 2024. Essence. https://www.essence.com/festival2024/
n.a. (2024). Essence Communications Inc. LinkedIn. https://www.linkedin.com/company/essencecommunications/people/
n.a. (2022). TED’s Of
fi
cial Public Speaking Course. YouTube. https://www.youtube.com/playlist?list=PLJicmE8fK0EhSSdarWwp8GKSYUnPd1u8o
Port, M., & Wallace, J. (2013, April). Book yourself solid illustrated: The fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling. O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
Putnam, K. (2024, January 24). Creator brand archetype: Psychology brand strategy. Kaye Putnam | Psychology Driven Brand Strategist. https://www.kayeputnam.com/brand-archetype-creator/
Sinek, S. (n.d.). The Golden Circle. Simon Sinek. https://simonsinek.com/golden-circle/
Starks, M. (2024). Top 10 Maurice Starks pro
fi
les | linkedin. LinkedIn. https://www.linkedin.com/pub/dir/Maurice/Starks