Personal Brand Presentation by Joseph Schneider

1. PERSONAL BRAND EXPLORATION
Joseph Schneider
Project & Portfolio I: Week 3
March 20, 2020

2. IDENTITY
Joseph Schneider was born and raised in central Minnesota. Joe was brought up in
quite the background in the off-road industry. Growing up and around the world of
motorsports. Racing motorcycles from the age of 8. Joe has grown a passion
for motorsport and its values to vision.
Working such productions as Monster Jam, Supercross,
X-games ,and Hot Wheels Monster Trucks Live, has brought his
passion to his workspace.
Enrolling At Full Sail University in 2019. Joe is pursuing a
Bachelor of Science in Sports Marketing and Media and is
expected in Dec 2021.

3. PROFESSION
Marketing and Media for Professional Motorsport Organization
Potential Job Titles
• Public Relation Specialists
• Advertising and Promotions Manager
• Public Affairs Specialist
• Media Relations Specialist
Royalty Brand Archetype
Producing brand stories that bring you to a special
place. When you think what you life could be.
Leading by example we show loyalty to a brand by
producing content showcasing loyalty to the
follower and enticing the others this is where you
want to be.

4. Recruiters & Hiring Managers at Feld, Nascar, and ESPN
TARGET AUDIENCE
Demographics:
Psychographics:
Ideal Audience Members:
75% Female, 35-45 years old, Predominately white,
Married, College Educated, loved in North Carolina and Florida.
Seeks adrenaline rushes, has a passion for speed and competition
Family Entertainment and Excitement need to be your favorite words
Sean Brennen, Public Relations Manager (Feld)
Tom Bryant, Director of Racing Communications (NASCAR)
Tammy Smith, HR Business Partner (Feld)

5. GOALSShort Term: (Immediately after graduation, 2022
Mid Term: (2027)
Long Term: (2042)
• Transfer in a entry marketing role at Feld Entertainment.
• Establish contact with 20 motocross race teams.
• Connect with each teams marketing teams on
LinkedIn and other means.
• Create a marketing campaign that establishes a 15%
increase in attendance Feld Motorsport events.
• Creating an addition increase of sponsors.
• by increasing 15% by broadening the
availability in the markets.
• To have a established a Multi Media Marketing firm.
• Branching from online/satellite radio
and digital marketing.
• Producing four online/satellite broadcast stations
with 24 hr air time.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 65%
Adobe Creative Suite 60%
Time Management 80%
Negotiation 50%
SOFTHARD
CRM Software 20%
Data Base Reporting Software 15%
Professional Writing 55%
Service Orientation 65%
SOFTHARD

7. PROMISE
By bringing the racers to the fans and fans to
the races
Through digital media marketing.

8. CREDENTIALS
Work Experience:
• 3 years in the entertainment industry
• 6 years in the automotive industry
• 4 years served in the US Army
Awards:
• Multiple Achievement Medal from service
in the US ARMY for service and conduct
Education:
Sports Marketing & Media, B.S., Full Sail University ( Exp. 2022)

9. COMPETITION
Moris Pastora
Industry Experience:
Moris does not have any current
industry employment.
He how ever has worked at a security
company for 15 yrs
As a dispatch so this shows
dedication and discipline
in this personEducation:
Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Skills and Proficiencies:
• Customer Service - 1 endorsement
• Management - 1 endorsement
• Teamwork - 1 endorsement
Overall Online Presence:
• With 227 connections, banner image not yet customize,
amateur headshot, and a very generic base details. Until
you read through his education details which he has
updated throughout his education. His URL has been
Customized with his name. His social media has yet to
show any activity since it is not tied to his LinkedIn page.
• Grade: Average 51 out of 100
Joseph
Schneider
Industry Experience:
Has worked for 3 yrs
Working for Feld
Entertainment as a
operations member
Education:
Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Skills and Proficiencies:
• Military Experience - 2 endorsements
• Inventory Management - 1 endorsement
Leadership Experience:
None listed on profile page
Overall Online Presence:
With just 42 connections and a half
assembled profile. Headshot is amateur,
Details are lacking throughout profile.
Details just about making no sense
Grade: Poor 23 out of 100

10. COMPETITION
Joseph
Schneider
Industry Experience:
Has worked for 3 yrs
Working for Feld
Entertainment as a
operations member
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Skills and Proficiencies:
• Military Experience - 2 endorsements
• Inventory Management - 1 endorsement
Leadership Experience:
None listed on profile page
Overall Online Presence:
With just 42 connections and a half
assembled profile. Headshot is amateur,
Details are lacking throughout profile.
Details just about making no sense
Grade: Poor 23 out of 100
Industry Experience:
14 years in the industry
With almost 5 yrs at
Feld Entertainment
Kristy Cannon
Education:
• B.S. Digital Media
• Master of Fine Arts (MFA), Media Design
Notable Experience:
She has worked at Feld for little under 5 yrs and before
that the Orlando Magic. Working for the Magic for just
Over 5 yrs before moving on to being a course director at
Full Sail University
Skills:
• Sports Marketing - 41 endorsements
• Digital Marketing - 19 endorsements
• Social Media Marketing - 5 endorsements
Overall Online Presence:
Kristy’s profile was very full but not over whelming
On details, but there some portions not completed such as
Their cover photo
Grade: Good, 75 out of 100

11. BRAND POSITION
Joseph “Schneids” Schneider
Relighting the fire America by bringing
renewing the excitement and suspense that
racing brings.
Joseph grew up racing since the age of 8

12. 2020 American Motorcyclist Association Year End
December 4 - 6th, in Pinkerton Ohio
2020 American Marketing Association
March 17 - 19th in Chicago IL
NETWORKING & MARKETING
Digital Marketing
Primary Content will be released mixed content shown in all forms of
Motorsports each tailor towards which is the upcoming event
Primary Tools: FB and Instagram followed by longer length videos on YouTube.
Website: Full Sail digital portfolio site to showcase school
and works.

13. PROFESSIONAL DEVELOPMENT
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2022
Technical Skill
Soft Skills
• Set up free HubSpot CRM; complete all
CRM courses through HubSpot Academy, Aug. 2020
• Business Writing Principles - lynda.com, Apr 2020
• Public Speaking: Energize and Engage Your Audience
- lynda.com, May 2020

14. “
Joseph Schneider
As everything travels with the tide literally so does everything
else. Over the last 5 years we have seen some motorsports
grow and others slow. What keeps me keeps me coming back
to these events is the smile on a families face.

15. REFERENCES
(2014, January 14). [Photograph]. (n.d.). http://www.blockpassmx.com/2014-red-bull-ktm-factory-team-photo-shoot/.
http://www.blockpassmx.com/2014-red-bull-ktm-factory-team-photo-shoot/
27-3031.00 - Public Relations Specialists. (n.d.). O*NET OnLine.
https://www.onetonline.org/link/summary/27-3031.00
AMA Collegiate. (2019, August 15). American Marketing Association. https://www.ama.org/pages/collegiate/
(n.d.). LinkedIn. https://www.linkedin.com/in/morispastora/
(n.d.). LinkedIn. https://www.linkedin.com/in/tammy-smith-3a70a2154/
(n.d.). LinkedIn. https://www.linkedin.com/in/seanbrennen/
(n.d.). LinkedIn. https://www.linkedin.com/in/kristy-cannon-digital-marketing/