In this presentation, Courtney Thomas from Adobe Spark provides tips and resources on how to get viewers to take action after watching your organization’s video.

1. Video Storytelling
Made Easy with
Adobe Spark
May 22, 2018

2. Using ReadyTalk
• Chat to ask questions
• All lines are muted
• If you lose your Internet connection,
reconnect using the link emailed to you.
• You can find upcoming and past webinars on
the TechSoup website:
www.techsoup.org/community/events-
webinars
• You will receive an email with this
presentation, recording, and links
• Tweet us @TechSoup and use hashtag
#tswebinars

3. A Global Network
Bridging Tech Solutions
and Services for Good
Where are you on the map?
Countries Served TechSoup Partner Location NetSquared Local Group

4. Acclivity
Adobe
Alpha Software
Atlas Business Solutions
Atomic Training
Autodesk
Azavea
BetterWorld
Bitdefender
Blackbaud
Bloomerang
Box
Brocade
Bytes of Learning
Caspio
CauseVox
CDI Computer Dealers
Cisco
Citrix
CitySoft
CleverReach
ClickTime
Closerware
Comodo
Connect2Give
Dell
Dharma Merchant Services
Digital Wish
Dolby
DonorPerfect
DocuSign
Efficient Elements
FileMaker
GoDaddy
GrantStation
Guide By Cell
Headsets.com
Horizon DataSys
HR Solutions Partners
Huddle
Idealware
InFocus
Informz
InterConnection
Intuit
JourneyEd
Litmos
Little Green Light
Mailshell
Microsoft
Mobile Beacon
NetSuite
Nielsen
NonProfitEasy
O&O Software
Okta
Quickbooks Made Easy
Reading Eggs
ReadyTalk
Red Earth Software
Sage Software
Shopify
Simple Charity Registration
Skillsoft
Smart Business Savings
Society for Nonprofit Organizations
Sparrow Mobile
Symantec
Tableau
TechBridge
Tech Impact
Teespring
Telosa
Tint
Ultralingua
Western Digital
Zoner

5. Adobe for Nonprofits
For more information, please visit
www.techsoup.org/adobe
“We are an all-volunteer organization with
limited professional skills. Adobe's donated
technology is helping us present our story to
the public and to lenders in the format of a
much larger organization. With Adobe, we
are able to knock off a few of the "rough
edges" so that our story is front and center
instead of our technological limitations.
Thank you, Adobe!”
Richard de Koster
Constitution Island Association, Inc

6. Presenters
Courtney Thomas
Social Media Community Manager
Adobe Spark
LaCheka Phillips
Associate Program Manager
TechSoup
Assisting with chat:
Whittney Tom
TechSoup
Courtney Thomas
Social Media Community
Manager
Adobe Spark
Whittney Tom
Program Manager,
Strategy & Impact
TechSoup
LaCheka Phillips
Associate Program Manager
NGOsource | TechSoup

7. CONFIDENTIAL
Adobe Spark
Spark Video for Non-Profits
CONFIDENTIAL
Adobe Spark

8. About me: Courtney Thomas
• Social Media Community Manager @AdobeSpark
• Web-series Producer @nbttheshow
• Actor (AEA)

9. What you’ll need
to create an impactful message
about your non-profit:
• Smart Phone
• Adobe Spark
• Design experience - a plus

10. Marketing Must-haves:
• Clear and measurable goals
• Clearly defined brand

11. Need help branding? There’s a blog for that!
spark.adobe.com/blog

12. But first…
Some things we know about
social media

13. Adobe Spark
What does social media help non-profits do?

14. • Educates and builds awareness with low buy-in
• Creates a community around your cause
• Converts your audience into supporters and advocate

15. On average, it takes
5-7 brand impressions
for people to remember
your brand.

16. What are the options?
• Facebook - Older and used by
• Instagram - Younger & more female
• Twitter - Media Heavy, Minorities
• LinkedIn - Male
• YouTube - Male
• Email
• Websites (SEO)
Source: Tara Dowdell

17. eople make decisions about where they spend their time
and money based on social media

18. eople talking about you is more powerful than when you talk about yourse

19. Types of content for social
• Gifs & Memes
• Pictures (Art)
• Videos
• Breaking News & Insider Info
• Inspirational Quotes
• Holiday Wishes
• Celebrate Milestones & say Thank You
• Call to Action
• Behind-the-Scenes
• Polls or Questions
• Shocking or Little Known Statistics
Source: Tara Dowdell

20. Including images with Tweets or Facebook
Text over images can help your message spread—make it easy for them
People love inspirational quotes, infographics, and memes

21. Video gets 12x the engagement than other types of p
You need to capture attention within the first 3 seconds
Most people watch video with the sound off on social media
People share stories that move them
Cute kids and puppies also work

22. Adobe Spark
Visual content fuels social media.
But, creating visual content and keeping up with social media
can be hard and time consuming.

25. What do I share for my organization
on social media/online?
• Mission video that explains your organization
within the first 3 seconds!!
• A visual to promote an upcoming event or fundraiser
(i.e. Save the Date, Event Recap video)
• Informative content (i.e. infographics, quotes)
that explain the issues and put your work in context.
• Anything interactive!

26. 20
Stunning graphics in seconds

29. Adobe Spark
The Basic Structure of a Social Video
25
Hook Set-up
Call to
Action
Point Pay-Off

30. Optimize for Storytelling
Pay close attention to why certain works captivated
you and to try to implement those strategies in your
own creation.
Look at other nonprofits to get ideas
on content for your org

31. Spark Demo!

32. Share and Learn
• Chat in one thing that you learned in today’s
webinar.
• Please complete our post-event survey.
Your feedback really helps.
• Follow TechSoup on social media
(FB, Instagram, Twitter)
• Visit the TechSoup Blog at blog.techsoup.org

33. Join us for our
upcoming webinars.
Tuesday, May 31, 2018
5 Clear Steps to Get Your Nonprofit
Cloud Ready
Archived Webinars:
www.techsoup.org/community-events

34. Thank you to our
webinar sponsor!
Please complete the post-event survey that will
pop up once you close this window.