John Mayfield's Presentation in Russia on Effective Technology Tools for Today's Real Estate Agents - FIABCI and Russian Guild of REALTORS, 2012

1. Ef f ect ive Technology Tools
t o Grow Your Business
t o Grow Your Business
Presented by
John D. Mayfield
“The Real Estate Tech Guy”

2. “You’re Only As Strong As
Your Weakest Link...”
John Maxwell

3. What is Your Weak Link?

4. Technology
• Communication
Time Management
• Marketing
• Presentation
Organization
• Security

5. Insanity
Doing the same
thing over and
over but
expecting
different
results....
5

6. Ef f ect ive Technology Tools
t o Grow Your Business
t o Grow Your Business
Organization Mobile and How to Stand
and Paperless Out in a
Productivity Solutions Digital World

7. Technology and the Future?
7

8. Mobile is the Future!

9. Last Year - More People Accessed
The Internet from a Smart Phone

10. Mobile Marketing…
10

11. 6 Billion People on Earth
11

12. 4.8 Billion Cellphone Users
12

13. Only 4.2 Billion own a Toothbrush
More People Own a Cell Phone
Than a Toothbrush...

14. Cell Phone Marketing
•Fewer than 6% of
businesses are doing any
type of mobile marketing
No Competition!
14

15. Are you set up to have
ads displayed on
“mobile” devices
when consumers are
searching for real
estate in your
marketplace?

16. 2 Billion! Everyday!
Why?
16

17. Target Your Location

18. Target The Device

19. Mobile Ready?

20. Step #1

21. Step #2

22. Step #3

23. Step #4

24. Step #5

25. Step #6

26. Step #7

27. Step #8

28. Step #9

29. Google AdWords

30. Keywords

31. Step #10

32. Target Your Location

33. Target The Device

34. Win With Google Mobile Ads

35. 2 Google Tools To Learn

36. Google KeyWord Tool

37. Google Re-Marketing

38. The World is in Your Hands…
38

39. Questions to Consider
• What Does Your Landing Page Look
Like?
Are You Capturing Your Web Site
Visitors - (Leads)?
• Howare You Staying in Touch With
Your New Leads?

40. Pay Per Click

41. Landing Page - State Farm

42. State Farm - Main Web Site

43. Landing Page - State Farm

45. Listing Domains

46. Listing Domains

47. Listing Domains
Converts to Mobile Web Site Automatically

48. How to Follow-Up With Leads...

49. Suggestion – Try AWeber.com

50. Create a Blog Broadcast

51. Choose Your Newsletter Format

52. Determine When To Send

53. Stay In Touch With Your Web Site Visitors

54. Design Your Opt-In Piece

55. Begin Capturing Leads!

56. Need to Stay Organized?
• TooMuch to
Remember?
Need to Make Notes
While You’re Away
from the Office?
• Help!

57. ReQall

58. ReQall

59. Voice Thread
Record Conversations in the Cloud

60. FREE Version!

61. Voice Thread
Voice Thread Has an iPad App

62. Evernote

63. EverNote
• Add Photos
Add Web Sites You
Like
• Add Notes
• Add Voice Recordings
And More!
• TheBest Feature -
Tagging

64. Off Maps

65. Expensify
Keep track of expenses while on the go...

66. Photos - Video - Mobile!

67. 360 Panorama

68. SlowShutter

69. SlowShutter

70. AutoStitch

71. TourWrist

72. Blurb Mobile
Create a Story Around Your Listings

73. Videolicious
The Fastest Way to Create a Movie!

74. Videolicious

75. Photoshop Express

76. Photoshop Express

77. Photoshop Express

78. Video Cloud

79. ScreenCast

80. ScreenCast Posts to iTunes

84. GoToMyPC

85. Google Drive
Google Drive is Like DropBox

86. Google Drive

87. Connectify

88. Create a Mobile Hot Spot

89. Drag and Drop Files

90. Presentations - Standing Out!

91. Present.Me
Video and Power Point Combined!

92. Present.Me

93. Flipping Book

94. FlipBuilder for iPad

95. Jing
Convert a PowerPoint into a Movie

96. Turn Your iPhone into a 2-Way Radio Device

97. Unroll.Me
Unsubscribe to Unwanted e-Mail

98. Pinterest

99. Growing Fast in U.S.

100. SpringPad

101. Spool
Save Videos and Articles to Watch “Offline”

102. Instagram
Send Postcards to Clients From Your iPhone

103. Instagram
Send Postcards to Clients From Your iPhone

104. Kyoo
Find Information about a Topic FAST!

105. Similar Site Search

106. Similar Site
Search

107. Google Voice
Great for International Travel

108. YouMail
Like Google Voice - FREE and Pay Programs

109. One Password

110. Password Manager

111. Password Manager

112. Clipperz

113. John’s Favorites

114. FREE Resources for Cloud Computing

115. Step #1 – Select Your PDF File

116. Step #2 – Add Your e-Mail Address

117. Step #3 – Press Convert

118. Step #4 – Wait for e-Mail

119. FREE Resources for Cloud Computing

120. www.SlideShare.net
Create and Share Power Points FREE!

121. FREE Resources for Cloud Computing

122. FREE Resources for Cloud Computing

123. FREE Resources for Cloud Computing

124. FREE Resources for Cloud Computing

125. www.SlideShare.net
Step #1 Create an Account

126. www.SlideShare.net
Step #2 #2
Create a
Power Point
Slide Show

127. www.SlideShare.fr
Step #3 #3
Upload Power Point to SlideShare

128. www.SlideShare.net
Step #4 #4
Add description, tags, keywords

129. www.SlideShare.fr
Finished!

130. How to Make a “Splash
Page”

131. Using Picasa

132. Web Albums - Picasa

133. Web Albums - Picasa

134. Web Albums - Picasa

135. Web Albums - Picasa

136. In 5 Minutes or Less!

137. Scanner Pro
Use Your iPhone or iPad as a Scanner

138. Hootsuite
Update All Your Social Networks at Once!

139. Make a Customized iPad Magazine

140. Dragon Dictation

143. Take Your Presentations Mobile!

145. Transfer Photos From
Your Mobile Device - EASY!

146. Photo Transfer

147. • Any tools?
Hootsuite
• Google Re-Marketing
Resources - HubSpot

148. • Google Docs
Sky Drive
• Security for Cloud Computing
• Passwords
Carbonite
• LoJak
• iPad
• Photos on iPhon

149. “You’re Only As Strong As
Your Weakest Link...”
John Maxwell

150. Thank You!
150