Really? <ul><li>Not exactly, no. </li></ul><ul><li>More accurately the EVOLUTION of search to an entirely different place....
How evolved are the engines now?
 
 
 
Is this fair though? <ul><li>The interface is only one part of the whole </li></ul><ul><ul><li>True, but… </li></ul></ul><...
Just see what Google alone has done!
Is that search though? <ul><li>Google is not a search company </li></ul><ul><li>Google is not a search company </li></ul><...
Google is… <ul><li>“ Google's mission is to organize the world's information and make it universally accessible and useful...
As for search… <ul><li>[Some] search functionality has been broken for months </li></ul><ul><li>Searches bring up poor res...
So where is search going? <ul><li>Search 2.0 </li></ul>
Search by IM
<ul><li>Using MSN Messenger  </li></ul><ul><ul><li>add  [email_address]  to your contacts </li></ul></ul><ul><li>Byoms  (b...
 
Getting out there
Mobile Search <ul><li>By 2015 4 billion mobile phones will be use – every other person on the planet will own one. ( Jorma...
Personalized searching
<ul><li>This does require the use of search engines – initially and to an extent </li></ul><ul><li>It’s the choice of the ...
Community searching
<ul><li>Everyone can learn from everyone else </li></ul><ul><li>Everyone can improve every search </li></ul><ul><li>Every ...
 
Not searching, delivering <ul><li>Let the news and information come to you </li></ul>
RSS is your best friend
Don’t search, get it delivered
What’s delivered? <ul><li>Updated weblogs </li></ul><ul><li>Updated news items </li></ul><ul><li>Results of searches </li>...
Personalization <ul><li>Of course the search engines are important </li></ul><ul><li>Personalization is another step forwa...
Advantages <ul><li>Better search results </li></ul><ul><ul><li>“ Phil Bradley” – the porn star, the baseball player or the...
Disadvantages
<ul><li>The more accurate the results </li></ul><ul><li>The less privacy you have </li></ul><ul><li>Your data becomes thei...
So… where does that leave us? <ul><li>Search becomes </li></ul><ul><ul><li>Created by individuals </li></ul></ul><ul><ul><...
Is that the death of search? <ul><li>NO! </li></ul><ul><li>Search will evolve, and continue to evolve </li></ul><ul><li>It...
Thank you! <ul><li>Phil Bradley, Internet Consultant </li></ul><ul><ul><li>http://www.philb.com </li></ul></ul><ul><ul><li...
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Online Conference 2006 'The Death of Search'

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The presentation that I gave at Online 2006. Obviously the slides only give a slight favour of the presentation, and it won't make a deal of sense without my commentary, but it's here in case you want a look.

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Online Conference 2006 'The Death of Search'

  1. 2. Really? <ul><li>Not exactly, no. </li></ul><ul><li>More accurately the EVOLUTION of search to an entirely different place. </li></ul><ul><li>“ Any search engine, sufficiently advanced, is indistinguishable from magic” Apologies to Arthur C Clarke. </li></ul>
  2. 3. How evolved are the engines now?
  3. 7. Is this fair though? <ul><li>The interface is only one part of the whole </li></ul><ul><ul><li>True, but… </li></ul></ul><ul><li>Functionality has improved surely? </li></ul><ul><ul><li>Yes, but… </li></ul></ul><ul><li>More pages have been added? </li></ul><ul><ul><li>Agreed, but… </li></ul></ul><ul><li>Results are better surely? </li></ul><ul><ul><li>Maybe, but… </li></ul></ul>
  4. 8. Just see what Google alone has done!
  5. 9. Is that search though? <ul><li>Google is not a search company </li></ul><ul><li>Google is not a search company </li></ul><ul><li>Google is not a search company </li></ul>
  6. 10. Google is… <ul><li>“ Google's mission is to organize the world's information and make it universally accessible and useful” http://www.google.com/corporate/ </li></ul><ul><li>Google is in the content aggregation business </li></ul><ul><li>Google is in the audience aggregation business </li></ul>
  7. 11. As for search… <ul><li>[Some] search functionality has been broken for months </li></ul><ul><li>Searches bring up poor results </li></ul><ul><li>Lack of innovation in basic areas </li></ul><ul><li>Movement forward comes from other companies, other resources </li></ul>
  8. 12. So where is search going? <ul><li>Search 2.0 </li></ul>
  9. 13. Search by IM
  10. 14. <ul><li>Using MSN Messenger </li></ul><ul><ul><li>add [email_address] to your contacts </li></ul></ul><ul><li>Byoms (build your own mobile search) which works with AOL IM – AIM </li></ul><ul><ul><li>add byomsWikipedia to your list of buddys </li></ul></ul>
  11. 16. Getting out there
  12. 17. Mobile Search <ul><li>By 2015 4 billion mobile phones will be use – every other person on the planet will own one. ( Jorma Ollila CEO Nokia) </li></ul><ul><li>By 2008 75% of new cell phones will be internet capable </li></ul><ul><li>Search by Voice – already looked at by Google </li></ul>
  13. 18. Personalized searching
  14. 19. <ul><li>This does require the use of search engines – initially and to an extent </li></ul><ul><li>It’s the choice of the search author </li></ul><ul><li>Sites emphasis that author’s interests </li></ul><ul><li>As many engines as necessary can be created </li></ul><ul><li>Simple and quick to create, easy to throw away when no longer needed </li></ul><ul><li>Single user or… </li></ul>
  15. 20. Community searching
  16. 21. <ul><li>Everyone can learn from everyone else </li></ul><ul><li>Everyone can improve every search </li></ul><ul><li>Every search reflects back to the user community </li></ul><ul><li>The search engines are less important, the people more so. </li></ul>
  17. 23. Not searching, delivering <ul><li>Let the news and information come to you </li></ul>
  18. 24. RSS is your best friend
  19. 25. Don’t search, get it delivered
  20. 26. What’s delivered? <ul><li>Updated weblogs </li></ul><ul><li>Updated news items </li></ul><ul><li>Results of searches </li></ul><ul><li>Notifications of changes to pages </li></ul><ul><li>Newly arrived email </li></ul><ul><li>Additions to forum discussions </li></ul><ul><li>Locations of packages….. </li></ul>
  21. 27. Personalization <ul><li>Of course the search engines are important </li></ul><ul><li>Personalization is another step forward </li></ul><ul><li>Search engines learn from what we search for, and what interests us by what we click on. </li></ul><ul><li>Even more so if we are part of a community </li></ul>
  22. 28. Advantages <ul><li>Better search results </li></ul><ul><ul><li>“ Phil Bradley” – the porn star, the baseball player or the internet consultant? </li></ul></ul><ul><li>Search becomes more intuitive </li></ul><ul><ul><li>Searching for librarians, you’re probably looking for me, not the porn star </li></ul></ul><ul><li>Search results are pushed, not pulled </li></ul><ul><ul><li>Google news alerts, RSS, to desktop and mobile </li></ul></ul>
  23. 29. Disadvantages
  24. 30. <ul><li>The more accurate the results </li></ul><ul><li>The less privacy you have </li></ul><ul><li>Your data becomes their data </li></ul><ul><li>Your data makes them money </li></ul><ul><li>You no longer own your privacy </li></ul><ul><li>Advertising is tailored to you, making you more likely to buy? </li></ul>
  25. 31. So… where does that leave us? <ul><li>Search becomes </li></ul><ul><ul><li>Created by individuals </li></ul></ul><ul><ul><li>Community driven and community shared </li></ul></ul><ul><ul><li>Available everywhere, not just the desktop </li></ul></ul><ul><li>It also becomes </li></ul><ul><ul><li>Personalised </li></ul></ul><ul><ul><li>Targetted </li></ul></ul><ul><ul><li>Better (?) </li></ul></ul>
  26. 32. Is that the death of search? <ul><li>NO! </li></ul><ul><li>Search will evolve, and continue to evolve </li></ul><ul><li>It will in fact become MORE pervasive, not less </li></ul><ul><li>&quot;Search is everything and will be everywhere.&quot; (John Battelle, co-founder Wired magazine) </li></ul>
  27. 33. Thank you! <ul><li>Phil Bradley, Internet Consultant </li></ul><ul><ul><li>http://www.philb.com </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>http://www.philbradley.typepad.com </li></ul></ul>

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