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SlideShare & Infographics
- 1. SlideShare & Infographics Chad Allen, Collin Magnuson, Nick Sawyer, Ryan Faulkner
- 2. What is SlideShare Web based slide hosting service through LinkedIn Launched in 2006 Acquired by LinkedIn in 2012 for $118 Million Originally meant to be for businesses to share slides between employees Has since expanded to host slides meant merely to entertain Considered to be similar to YouTube, but for slideshows
- 3. What is SlideShare Cont. Holds around 70 million registered users Receives around 160 million visitors per month Top 100 most viewed website Averages 400,000 new presentations every month Notable users: The White House, NASA, Hewlett Packard and IBM Voted among world's top 10 tools for education and e-learning
- 4. Wide Variety of Categories
- 5. Key Terms Slide Deck - powerpoint or slideshow Slidecast - synchronized audio file with presentation SlideShare Channel - branded channel companies use to share professional information Featured Presentations - paying to have your slideshare posted on the homepage SlideShare Playlist - a widget which allows you to post a playlist of presentations to your blog/website
- 6. Key Terms (Continued) PRO Account - paid service offering channel customization, advertising removal, and lead capture LeadShare - paid lead capture service, separate from PRO, with more targeting options Slide2Lead - Application that synchronizes data with Sales Force App Exchange, used for automated lead management campaigns ZipCast - simple and fast web conferencing system that is completely browser based
- 7. How it Works Users can upload files through various formats Slide decks can be viewed on website or mobile applications Also supports documents, videos, and webinars Provides engagement opportunities through: comments, ratings, and ability to share slide decks
- 8. Getting Started Have a primary theme View and upload: Presentations Infographics Documents Videos Focus on content Good visuals
- 9. Good SlideShare Habits Invest time in the SlideShare community Better your decks by learning from others Support others by sharing their work Show an ow.ly or bit.ly url Utilize the network effect Repurpose your blog posts Establish credibility Think visually
- 10. SlideShare Analytics Show top content and top countries Downloads Outbound clicks Favorites Comments Email shares
- 11. SlideShare Analytics - Traffic Sources Direct Embed Slideshare Search Social Helps to understand your most effective form of traffic
- 14. Strengths Interactive Powerpoint sharing community Wide variety of topics - business and personal Easy to access Mobile compatible Analytics provide content feedback
- 15. Weaknesses Some features can be lost upon upload Information overload Pay to promote
- 16. Infographics Information Graphics Helps readers understand information in a visual way An Infographic to help you understand Infographics source:http://www.jeffbullas.com/2015/08/20/20-cool- tools-creating-infographics/ Source:http://www.oasisgrafx.com/infographics.html
- 17. How to Create an Infographic Collect data/ content Download a template from various website (HubSpot, Venngage, Piktochart) Plug in data to different graphics and create catchy titles Promote: Twitter, LinkedIn, Facebook, Google+
- 18. Essential Readings SlideShare creator’s Hub http://www.slideshare.net/ss/creators?from=about 7 Ways to Use SlideShare for Your Business http://www.socialmediaexaminer.com/slideshare-for-your-business/ How to Easily Create a SlideShare Presentation http://blog.hubspot.com/marketing/how-to-create-slideshare-presentation-free-template-ht What, How, and Why to Use SlideShare http://www.commsaxis.com/what-how-and-why-to-use-slideshare/