Need help designing beautiful but simple print collateral for your nonprofit or library? Save-the-date postcards, bookmarks, and double-sided event invitations are a great place to begin and Adobe's InDesign is the most popular tool to use among printers and designers. Watch Wes Holing, one of TechSoup's in-house graphic designers (who learned the trade from trial and error), to go step-by-step through designing a double-sided invitation postcard for your organization in this free, 75-minute webinar. We share a basic sample you can use to start, even if you have no design experience at all, and walk through customizing it for your needs, sharing best practices for working with professional designers and print shops along the way. We demonstrate using InDesign as part of Adobe Creative Cloud, but many of the design tips, steps, and principles are relevant if you have InDesign as a standalone product or as part of Adobe's Creative Suite. Also, U.S.-based organizations can participate in our #CelebrateAdobeCC contest for a chance to win $1,000 or other prizes from August 15 through October 15 by submitting your collateral designed using Adobe products. Learn more at www.techsoup.org!

1. Easy Postcard Creation
with Adobe InDesign
(for Nonprofits and Libraries!)
August 20, 2015

2. Using ReadyTalk
• Chat to ask questions
• All lines are muted
• If you lose your Internet
connection, reconnect using
the link emailed to you.
• If you lose your phone
connection, re-dial
the phone number
and re-join.
• ReadyTalk support:
800-843-9166
Your audio will play through your computer’s speakers. Hear an echo? You
may be logged in twice and will need to close one instance of ReadyTalk.
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3. You Are Being Recorded…
• This webinar will be available on the TechSoup website
along with past webinars:
www.techsoup.org/community/events-webinars
• You can also view recorded webinars and videos on our
YouTube channel:
https://www.youtube.com/TechSoupVideo
• You will receive an email with this presentation,
recording, and links within a day.
• Tweet us @TechSoup or using hashtag: #techsoup or
#TechedUp and #CelebrateAdobeCC
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4. Easy Postcard Creation
with Adobe InDesign
(for Nonprofits and Libraries!)
August 20, 2015

5. Presenters
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Assisting with chat: Wes White and Ale Bezdikian, TechSoup
Becky Wiegand
Webinar Program Manager
TechSoup Global
Wes Holing
Senior Web Content Developer
TechSoup Global

6. Where Are
You?
We Are Here
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7. Agenda
• Introduction to TechSoup
• Participant Polls
─ Experience with desktop publishing?
• Adobe Creative Cloud and Adobe Donation Program
• Where InDesign Shines
• Live Walk-Through of Designing an Invitation
Postcard
• Glossary and Best Practices for Working with Printers
• Additional Resources and Adobe Contest!
• Q&A
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8. About TechSoup Global
We are a global network of 63 partner NGOs that provide the
best technology resources to over a half-million organizations in
121 countries.
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We connect organizations and people with the resources,
support, and technology they need to change the world.
Learn more from our 2014 Year in Review.

9. 9
We are working toward a time when every social benefit
organization on the planet has the technology, resources, and
knowledge it needs to operate at its full potential.
121
countries
served
63
partner
NGOs
41
Net2 local
groups
615k
NGOs
reached
Our Reach

10. Our Impact
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Together, we build a stronger, more resilient civil society.
$4.8B
in technology
products and grants
employed by NGOs
for the greater good
35
languages used
to provide
education and
support
100+
corporate and
foundation partners
connected with the
causes and
communities they
care about
5.9M
annual visits to
our websites
600,000
newsletter
subscribers
empowered with
actionable knowledge
79%
of NGOs have
improved organizational
efficiency with
TechSoup Global's
resource offering*
*Source: = survey conducted among TechSoup members in 2013.

11. Our Product Donation Programs
Donated technology, education, and community forum resources
for NGOs save costs, magnify impact, and extend reach.
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12. Participant poll
Which of these programs have you used for desktop
publishing/layout/design before?
• InDesign
• Microsoft Word
• Microsoft Publisher
• CorelDraw
• QuarkXpress
• Print Shop
• Other
• PagePlus
• Google Docs
• Online photo site (Shutterfly/Walgreens photo/Evite)
• Other (comment in chat)
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13. Adobe Creative Cloud Offer & Donation Program
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14. www.techsoup.org/adobe
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15. 15
Here are some of the included programs for Windows and Mac:
• Adobe Photoshop CC is a graphics editing program for 2D, 3D, and motion
graphics.
• Adobe Photoshop Lightroom CC is a photo processor and image organizer
for viewing, optimizing, and retouching images.
• Adobe Illustrator CC is a vector-based drawing tool.
• Adobe InDesign CC is a page layout program to help you create rich,
complex documents.
• Adobe Premiere Pro CC is a video editing program.
• Adobe After Effects CC is a postproduction tool for editing and creating
motion graphics.
• Adobe Audition CC is a digital audio application for recording and editing
audio files in a multi-track, nondestructive environment.
• Adobe Dreamweaver CC can help you design, code, and publish web pages
and web-based apps.
• And more!
Adobe Creative Cloud

16. Adobe Creative Cloud Membership
Adobe Creative Cloud Plan
- 1 Year Individual Membership access to discounted rates
- 60% off market rate 1st year = $239.88/year or $19.99/month
- 40% off [current] market rate thereafter
• TechSoup admin fee: $5 per membership

17. Creative Cloud Myths Debunked
Below are a few of the most common misperceptions that we hear about Adobe
Creative Cloud as well as the truths
• Myth #1: Desktop apps run in the cloud in my browser—not on my desktop
False. Your creative desktop apps like Photoshop, InDesign are installed
and run directly on your computer
• Myth #2: I have to be constantly connected to use my apps
False. Your creative desktop apps are installed and run directly on your
computer. You only need to be online to install your software
• Myth #3: I’ll lose all my files if I leave Creative Cloud
False. You will continue to have access to the files that you save on your
computer
• Myth #4: Creative Cloud means that files need to be hosted versus stored
locally
False. Your creative files stay on your computer unless you choose to sync
them to the Creative Cloud

18. Restrictions
• All budgets sizes are eligible!
• All 501(c)(3) organizations AND public libraries are eligible!
• Orgs can request unlimited number of individual memberships

19. When to Use InDesign
June 18, 2015You're Invited! Easy Postcard Creation with Adobe InDesign (for Nonprofits and Libraries!)19

20. Adobe Creative Cloud Applications
June 18, 2015You're Invited! Easy Postcard Creation with Adobe InDesign (for Nonprofits and Libraries!)20
Application Purpose
Adobe
Photoshop
Editing images, cleaning photos, creating web
banners, designing mockups
Adobe
Illustrator
Designing logos, creating scalable artwork
Adobe
InDesign
Creating print and interactive documents

21. Adobe InDesign
June 18, 2015You're Invited! Easy Postcard Creation with Adobe InDesign (for Nonprofits and Libraries!)21
Let’s make a postcard!

22. Glossary
• RGB: Red/Green/Blue (colors for screens)
• CMYK: Cyan/Magenta/Yellow/Black
• Typeface: Set of characters with a common style
• Font: Typeface with style characteristics
• Stroke: Border
• Bleed: Printing beyond the edge before trimming
• Matte: Flatter finish
• Gloss: Shinier finish
June 18, 2015You're Invited! Easy Postcard Creation with Adobe InDesign (for Nonprofits and Libraries!)22

23. Printer Best Practices
• Contact printer first
─ Templates
─ Sizes
• All colors in CMYK
• File > Package
─ Includes fonts, links, specific colors, print settings
June 18, 2015You're Invited! Easy Postcard Creation with Adobe InDesign (for Nonprofits and Libraries!)23

24. Resources
• Free fonts:
─ Google Web Fonts, http://www.google.com/fonts
─ DaFont, http://www.dafont.com/
• Find a font:
─ WhatTheFont!, http://www.myfonts.com/WhatTheFont
• Color palettes:
─ Design Seeds: http://design-seeds.com
• Images:
─ Top 10 Sources for Free Images: http://bit.ly/1JhcpqI
June 18, 2015You're Invited! Easy Postcard Creation with Adobe InDesign (for Nonprofits and Libraries!)24

25. Adobe Creative Cloud Program Resources
• Adobe Creative Cloud Membership
• Adobe Donation Program
• Adobe Creative Cloud: What’s New, What’s Different
• Adobe Donation Program and Technical FAQ
• Adobe’s Learn and Support Page
• Design, Create, and Inspire with Adobe Creative Cloud
• Crash Course in Adobe Creative Cloud
• Adobe InDesign videos on Adobe.tv
• Adobe InDesign Tutorials
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26. #CelebrateAdobeCC Contest – Win $1,000!
• #CelebrateAdobeCC contest with Adobe and TechSoup
now through October with 3 winners each month!
• Submit your collateral created using Adobe tools
• Enter on Facebook, Twitter, or Instagram
• Vote on your nonprofit and library favorites!
• Winners picked each month
• Prizes include $1,000, Adobe Creative Cloud
subscriptions, and other Adobe products!
• Details and rules on the TechSoup Blog!
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27. Q & A
Please type your
questions in the
chat window.
Continue the discussion in
our Adobe Creative Cloud
forum thread.
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28. Learn and Share!
• Chat in one thing that you learned in today’s webinar that
you will try to implement.
• Will you share this information with your colleagues and
within your network?
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29. Upcoming Webinars and Events
• 8/27: Upgrade Your World: Windows 10 for Nonprofits and
Libraries
• 9/3: Top 10 Tactical Tips for #GivingTuesday
• 9/10: Introducing QuickBooks Online!
• 9/16: Managing Mobile: Library Device Checkout Made Easy
• 9/17: Getting Started: Making Your Grant Requests Sparkle
• 9/24: Navigating the World of Donated and Discounted
Technology
Explore our webinar archives for more!
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30. Connect with Us!
www.techsoupglobal.org
www.techsoup.org
facebook.com/techsoupglobal
twitter.com/techsoup
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31. ReadyTalk offers dedicated product demos for
TechSoup organizations 4 times per week.
For more information: www.techsoup.org/readytalk
Please complete the post-event survey that will
pop up once you close this window.
Thank You to Our Webinar Sponsor!
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