Introduction to Social Media - 141112

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Introduction to Social Media - 141112

  1. 1. Dr Mark SwiftScott Crowther Dr. Xiao Ma Ellie Precious
  2. 2. Agenda9.30 The Social Media ‘big picture’ Mark10.00 LinkedIn: the social media everyone should use Scott11.00 Coffee11.15 Facebook and Twitter for your business Xiao + Scott12.45 Lunch1.45 Exposing your visual side: YouTube + Pinterest Ellie2.30 Location, location, location: Foursquare. Xiao3.00 Coffee3.15 Google+ Xiao4.00 Don’t Panic: managing your networks and your time. Scott
  3. 3. Small Business Programmes at WMG• International Digital Lab: – The Digital Lab is a multi-disciplinary digital centre combining WMG’s expertise with sciences• International Institute for Product and Service Innovation (IIPSI): – Demonstrate new technology, processes and applications to enable the creation and testing of market leading products and services – Digital, Polymers, Experience led Innovation• Initiatives must have IMPACT• Funded by:
  4. 4. How we help businesses Awareness briefings, case studies, technical demonstrators Raising Awareness In-depth workshops, advanced technical Embedding capability demonstrators, horizon scanning, internships Market leading products & Company innovation projects - prototyping, services identifying markets, product/service evaluation Expansion through R&D Feasibility studies, collaborative projects, assistance with funding and grant applications
  5. 5. IIPSI New Building & Programme• Delivery programme runs through to June 2015• Supported by new buidling, opened September 2012: – 4 storey building, 2,400m2 – 3 open plan floors, co-locating demonstrators & experts – Dedicated technology hall/workshop – 1 seminar/meeting floor• Programme Launched – 25 October 2012
  6. 6. Introductions• Housekeeping• Name...• What your business does…
  7. 7. Summary• Unique, high profile facility for the region• Range of SME services• No such thing as a free lunch! – Short forms – Baseline monitoring• Feedback and Evaluation• Enjoy the day• Get involved
  8. 8. Social Media Revolutionhttp://youtu.be/lFZ0z5Fm-Ng
  9. 9. “Theres a plane in the Hudson. Im on the ferry going to pick up the people. Crazy”© 2011
  10. 10. Social media 2011…Social Media in 2011… Organises the Arab spring? Activists – Cairo 31 Jan 2011http://www.telegraph.co.uk/news/worldnews/africaandindianocean/egypt/8293551/Egypt-protests-Monday-31-January-2011-as-it-happened.html
  11. 11. Social Media in 2012 helps continue the Arab spring: Activists - Cairo - April 20, 2012http://amandamustard.tumblr.com/post/21672119873
  12. 12. “Marketing today is difficult.Are 200 million people on the U.S. ‘Do Not Call’ list.Over 86% of TV viewers skip commercials.44% of direct marketing is never opened.Roughly 99.9% of online banners are never clicked.Buyers wait until they have completed 60-80% oftheir research before reaching out to vendors”. Michael Brenner Senior Director of Global Marketing at SAP
  13. 13. What does this mean for a small business? - get Creative?
  14. 14. YouTube yourself…
  15. 15. BlendTec• SME manufacturer of commercial and home blenders• Blendtec produced a video in which the CEO blended unusual products such as a garden rake, a golf club, and light bulbs. – YouTube, video had 3.9 million views (over 8-months) – The Will It Blend? campaign illustrates the potential value of connecting with consumers online versus traditional advertising• Now: – 196,565,290 views on YouTube – 700% increase in sales• BlendTec Case TIPS: – Be creative – Don’t be afraid to shout about your product’s capability
  16. 16. What is it? Online tools that help people interact, collaborate and share content Photo sharing Video Blogging sharing Micro Podcasts Key blogging Social Message Tools RSS boards Product Widgets reviews Location based services
  17. 17. Digital Conversation Insight Innovation Advocacy Can replace existing methods of generating enquires Natural search Customer Increased sales service
  18. 18. How are you currently using social media?
  19. 19. Summary• Significant growth• Multi channels which impact most of us• Many uses• Its not going away (at the moment)• Can be used by the majority of businesses and industries
  20. 20. “All one needs is a computer, a networkconnection, and a bright spark of initiative andcreativity to join the economy.” Don Tapscott - Best selling business author On social media
  21. 21. Agenda9.30 The Social Media ‘big picture’ Mark10.00 LinkedIn: the social media everyone should use Scott11.00 Coffee11.15 Facebook and Twitter for your business Xiao + Scott12.45 Lunch1.45 Exposing your visual side: YouTube + Pinterest Ellie2.30 Location, location, location: Foursquare. Xiao3.00 Coffee3.15 Google+ Xiao4.00 Don’t Panic: managing your networks and your time. Scott
  22. 22. Social Media
  23. 23. LinkedInWhat is it?
  24. 24. LinkedIn 2012 Q1: 31st most visited global website 9m users 191m users 2m company pages
  25. 25. LinkedIn 8 ways to use LinkedIn
  26. 26. LinkedIn 1. Personal profile
  27. 27. LinkedIn 2. Keep in touch
  28. 28. Your network 375 (av. network) 74,100+ 4,828,600+ Look at your reach!
  29. 29. LinkedIn 3. Company profile
  30. 30. LinkedIn 4. Showcase your products and ask for recommendations…
  31. 31. LinkedIn Add video…
  32. 32. LinkedIn and a direct sales contact.
  33. 33. LinkedIn Can also use it for your service business.
  34. 34. LinkedIn 5. Search for potential clients…
  35. 35. LinkedIn ...the people who work there…
  36. 36. LinkedIn …then contact them...
  37. 37. LinkedIn …or let them contact you.
  38. 38. LinkedIn 6. Professional Groups. Where are your clients? Start your own?
  39. 39. LinkedIn 7. Watch your competitors…
  40. 40. LinkedIn …what Groups do they frequent?
  41. 41. LinkedIn …invisibility cloak!
  42. 42. LinkedIn 8. Recruit. Pay for a job advert or start a free discussion
  43. 43. LinkedInPlug-in apps.
  44. 44. LinkedIn Tips
  45. 45. LinkedIn Tips
  46. 46. LinkedIn Tips
  47. 47. LinkedIn Tips
  48. 48. LinkedIn Tips
  49. 49. LinkedIn Summary
  50. 50. ActivityUse LinkedIn to research one of the other people on yourtable (or your competition).What groups are they in? Who are the connected to?Team up if you dont have a LinkedIn account yet.We have a phone with camera on hand to take profilephotos!!!
  51. 51. Coffee
  52. 52. Agenda9.30 The Social Media ‘big picture’ Mark10.00 LinkedIn: the social media everyone should use Scott11.00 Coffee11.15 Facebook and Twitter for your business Xiao + Scott12.45 Lunch1.45 Exposing your visual side: YouTube + Pinterest Ellie2.30 Location, location, location: Foursquare. Xiao3.00 Coffee3.15 Google+ Xiao4.00 Don’t Panic: managing your networks and your time. Scott
  53. 53. Welcome
  54. 54. Have you got a smart phone?
  55. 55. FacebookSoon to beat India in Population???
  56. 56. Facebook – Why? Over 700,000 businesses in UK have active pages900 Million Active Users • 50% of members using Biggest source of social media traffic devices mobile • BuiltMobile and Webto friend on friend Ready connections
  57. 57. Facebook - Interesting Facts 1 279 17 1130
  58. 58. Facebook - Interesting Facts 69% 87% 18% 76:72
  59. 59. Facebook - Interesting Facts 95% 52% 30%Mind jumpers
  60. 60. Facebook for B2B• Conversation/Feedback with customers? Not just for posting news• Are your customers B2C? Then likely to be on Facebook• Facebook as Search Engine• Recruitment• Fun – Show your face to your clients, do something different
  61. 61. Facebook for B2C• Word of mouth• Power of “Like”• Listen and Talk to Fans• Community• Facebook fans have an 80% higher propensity to buy• Advertise with precision
  62. 62. Facebook- Likes (Pros)• Another face for the business• Personalisation of business pages with comments, sharing facilities etc• Interaction with followers Easy engagement – customers can “Like” button or add a comment to engage• Interaction with other businesses. Connect with your suppliers, distributors, or contractors.
  63. 63. Facebook for business• Set up “Business Page” • Visuals are GREAT!! not “Profile” • Completely free, supported by advertising if required• Advocates are key – encourage feedback• Set up “Like” icon on web pages
  64. 64. Create a page
  65. 65. Facebook 2012 Updates• Timeline Feature • SEARCH!!!!!• Custom Tabs (Views & • ‘Pin’ option (posts last Apps) longer!)• Facebook Developer – developers.facebook.co m/apps e.g add your Pinterest Account• Insights
  66. 66. Mobile
  67. 67. Facebook tips B2C Interaction E-word of mouth
  68. 68. A bit more …
  69. 69. Social Media Twitter“Twitter is a real-time information network that connects you to the latest stories,ideas, opinions and news about what you find interesting. Simply find the accountsyou find most compelling and follow the conversations.”
  70. 70. Twitter
  71. 71. Twitter
  72. 72. Twitter
  73. 73. Twitter
  74. 74. Twitter
  75. 75. Twitter
  76. 76. Twitter
  77. 77. Twitter
  78. 78. Twitter: re-tweeting
  79. 79. TwitterMy interests
  80. 80. Twitter Business uses
  81. 81. Twitter1. Engage with industry leaders…
  82. 82. Twitter …they can give you exposure! (20k+ followers)
  83. 83. Twitter2. Sniff out new business
  84. 84. Twitterhttp://tweet.grader.com/location/3. Find advocates.Local ones…
  85. 85. Twitter … and by searching biographies
  86. 86. Twitter 4. Promote your other content
  87. 87. Twitter 5. Embed in a websitehttps://twitter.com/about/resources/buttonsUse Settings > Widgets in Twitter account
  88. 88. Twitter6. Watch your competitors
  89. 89. Twitter 7. Advertising
  90. 90. Twitter : info, tips and tricks Promote your @ID or #hashtag
  91. 91. Twitter : info, tips and tricks A management tool
  92. 92. Twitter : info, tips and tricks When’s best to Tweet?
  93. 93. Twitter : info, tips and tricks Simple cleanup tools
  94. 94. Twitter Twitter Small Business Guide: www.bit.ly/LfShmZ
  95. 95. ActivityOn paper, write a quick twitter plan based around anevent, e.g. product launch, networking eventThink about the days, times to post, tweet content, photoor not, hashtags and IDs to use.Practice keeping to Twitter 140 (120!) character limit
  96. 96. Lunch
  97. 97. Agenda9.30 The Social Media ‘big picture’ Mark10.00 LinkedIn: the social media everyone should use Scott11.00 Coffee11.15 Facebook and Twitter for your business Xiao + Scott12.45 Lunch1.45 Exposing your visual side: YouTube + Pinterest Ellie2.30 Location, location, location: Foursquare. Xiao3.00 Coffee3.15 Google+ Xiao4.00 Don’t Panic: managing your networks and your time. Scott
  98. 98. Exposing your visual side
  99. 99. Image sharing is big business!“Social Media is Video”(Social Media Examiner, 2012) £1billion of all Facebook activity revolves around photos (HBR 2012)
  100. 100. YouTube “YouTube is a platform for uploading, viewing, sharing, discussing and rating video content online….”
  101. 101. YouTube Stats800 million unique users visit YouTube each month3 billion hours of video are watched each month72 hours of video are uploaded every minute
  102. 102. YouTube How it works/main features
  103. 103. Encouragesharing
  104. 104. YouTube How it works/main features
  105. 105. YouTube
  106. 106. View visitors bygeography,demographics,traffic sources
  107. 107. 4 reasons to use YouTube Facebook YouTube Twitter Yahoo Answers Also UK’s 2nd biggest search engine! Gumtree LinkedIn Tumblr Moneysavingexpert UK Moshi Monsters Top 10 Social Media Stumble Upon December 2011 (Experian Hit Data)
  108. 108. 4 reasons to use YouTube Google rankings! Google own YouTube!!!
  109. 109. 4 reasons to use YouTube
  110. 110. 4 reasons to use YouTube
  111. 111. Pinterest“Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan theirweddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people.”
  112. 112. Pinterest: how it works
  113. 113. Pinterest: how it works
  114. 114. Pinterest: how it works
  115. 115. Pinterest: how you can use it Share your products
  116. 116. Pinterest: how you can use it Others then follow, ‘repin’ or ‘like’
  117. 117. Pinterest: how you can use it Showcase your expertise
  118. 118. Pinterest: how you can use it Become a thought leader
  119. 119. Pinterest: how you can use it Not just for B2C companies
  120. 120. Pinterest: how you can use it
  121. 121. Pinterest: how you can use it
  122. 122. Pinterest: how you can use it
  123. 123. Pinterest: how you can use it
  124. 124. Pinterest 10 million+ users 80% (fastest network to achieve this) High monthly time spent Comscore, jeff bullas, MediaPost, PookyShares.
  125. 125. PinterestComscore, jeff bullas, MediaPost, PookyShares.
  126. 126. Pinteresthttp://pinterest.com/pinterestbiz/pinterest-marketing/Business Tips for using Pinterest .
  127. 127. “Other visual networks are available” “We want to help people make their photos available to the people who matter to them.”
  128. 128. “Other visual networks are available” “Your videos belong here”
  129. 129. “Other visual networks are available” “It’s a fast, beautiful and fun way to share your photos with friends and family.”
  130. 130. Visual media applications What are customers saying about your competitors, anyone disgruntled……. Power of key clients
  131. 131. Visual media applications Profiles on Facebook and YouTube Impact: Web enquiries up by 180% Increase in conversions and sales
  132. 132. Visual media applications – Get Creative Provide better support
  133. 133. Visual media applications – Get Creative Go viral!
  134. 134. Visual media applications – Get Creative
  135. 135. Creating your own visual content DIY animation tools: http://www.powtoon.com http://sparkol.com/videoscribe.php
  136. 136. ActivityChoose a company on your table and brainstorm ways they coulduse video or imagery for the benefit of their business.Be prepared to share the best/wackiest idea with the group.
  137. 137. Welcome
  138. 138. 4sq what? A day? - 4.16
  139. 139. 4sq what? I dont careAll 4sq cares who you are Where youreWHO you are fromWhere you are What you didWhat you didWhat you doing
  140. 140. 4sq – who needs it?
  141. 141. 4sq how? 20%
  142. 142. Social, Game, Review, Location!!!
  143. 143. Mobile based - GPS 20%
  144. 144. 4sq why? 80% +2/3 +
  145. 145. To start with…
  146. 146. Han Dynasty – Virtual to Physical
  147. 147. Han Dynasty – Location! Location! Location! Social Geographical Physical
  148. 148. Management Portal
  149. 149. 4sq tips…… Location based promotion Simple but Smart Tracking Virtual VS Physical
  150. 150. Coffee
  151. 151. Agenda9.30 The Social Media ‘big picture’ Mark10.00 LinkedIn: the social media everyone should use Scott11.00 Coffee11.15 Facebook and Twitter for your business Xiao + Scott12.45 Lunch1.45 Exposing your visual side: YouTube + Pinterest Ellie2.30 Location, location, location: Foursquare. Xiao3.00 Coffee3.15 Google+ Xiao4.00 Don’t Panic: managing your networks and your time. Scott
  152. 152. Welcome
  153. 153. G+ what?
  154. 154. G+ what?
  155. 155. G+ why?
  156. 156. G+ for business
  157. 157. G+ VS All
  158. 158. G+ VS Twitter
  159. 159. G+ VS Twitter
  160. 160. G+ VS FB
  161. 161. G+ VS LI
  162. 162. G+ VS Eventbrite
  163. 163. G+ VS Flickr
  164. 164. G+ VS Flickr
  165. 165. G+ VS 4sq
  166. 166. G+ Pages
  167. 167. G+ VS YouTube?
  168. 168. Multi Screen Google10 History Media Share Apps API
  169. 169. G+ tips…… All in One Google Apps Integration Its from Google
  170. 170. ActivityGoogle+ session - hold a hangout for 10 people,where Scott and Xiao are presenting a document tothe remaining people.
  171. 171. Don’t Panic!
  172. 172. Don’t Panic! Focus
  173. 173. Don’t Panic! Plan it like a wedding
  174. 174. Don’t Panic! Be time aware
  175. 175. Case Study
  176. 176. Case Study
  177. 177. Case Study
  178. 178. ActivityOn paper, start writing a simple strategy for yourbusiness.What are your goals and objectives?What networks do you want to work with?What are your tactics for each?
  179. 179. What NextCome and visitThe International Institute for Product and Service InnovationInnovation programme for SMEs throughout November and December –interactive workshops/introduction to innovative technology, toolkits and processeswww.wmgsme.eventbrite.com
  180. 180. How to kick off your social media?SME Programmes Team, WMG@WMGSMEwmgsme@warwick.ac.uk Talk to Talk to each other024 7657 5594 people like the SME team Google it! Social Media footprint: Come back and WMG will help
  181. 181. Thank You!

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