Evaluation A level

1. There isa highcontrastbetween
coloursto make bottle andlettering
standout. The colourscheme is
limitedcoloursthistodrawmain
attentiontothe red andthismirrors
the passionshownbetweenboth
the models.
Warm colourssuggestthis fragrance
isstrong, andalsosuggests
passion/love bythe tone of red.
The image shows a man and woman,lookingliketheyare makinglove;thisexplains
the colourof the perfume.Thisusessex appeal toattractthe interesttothe
audience.Necklinedrawsattentiontopicture itdoesthisbycreatinga lightedarea
as well ascreatingdiagonalsonthe picture.
It iscreatedso it looksthe viewerhasjustwalkedinona`scene’as if that it isa
shotfrom a movies
The sloganis the new fragrance for
men,thisgivesthe ideathatit’sthe
freshsmell andnoone else will
have a smell like this.
The product isdisplayedtomake it
clearwhat the posterispromoting.
Main picture isinblack andwhite
thismakesthe red standout onthe
black.
The black and white alsosuggestsa
more of a passionate/lovingscene.
You have three clearlayersthe
foregroundwhichhasthe most vibrant
colours,the mid-groundthathasthe
highestlevelof detail andhave
contrastingcoloursto the foreground
and thenyouhave the backgroundthat
isbrightand out of focus to draw
attentiontothe mid-groundandthe
foreground.

2. Backgroundis outof focussuggesting`anotherworld’
but alsodraw attentionthe femalemodel.
Background alsosuggestsa paradise suggestingthe
perfume isagiftfrom the gods.
Backgroundis alsoslightlyilluminatedaroundhermaking
the girl a mainfocus.
The centre of attentionisa girl dressedlike agoddess
suggestingwhatthe perfume makesyou feel like.
Background is out of focus suggesting `another world’
but also draw attention the female model.Fragrance contrasts coloursfromthe rich coloursin
backgroundand mid-groundsothe actual perfume
standsout fromthe background.These workas yellow
and purple are contrastingcoloursonthe colour wheel.
She ismakingdirect eye contact suggestingthatshe is
invitingyouin,totry the actual productor to give the
ideathat she isactuallyspeakingtoyou.
It has a companylogotype whichisthe designer’s
signature. Thismake the productfeel like ithashadextra
time andcare put intothe craftingof the product.
The slogansays `Feel extraordinary’givesthe ideaif you
use the fragrance thenyouwill smell like agoddess.
Thisis alsosuggestedbythe exaggeratedcurve andflow
of herwaistline,hipsandthe feelingof the fabricdrapes.
The writingisdifferentandismore decorative;thisgives
the ideaof a sense of unique style andisdifferentfrom
otherbrands.
The bottle isveryunique anditgivesthe impressionof a
alienlike creature throughthe coloursusedandthe
bottle shape buttheyhave notdone it soit isobviousas
it will take appeal towomenawayfromthe product.
The backgroundis blurredoutcomparedto mid-groundandforeground.The foregroundhasthe mostvibrant
colourand the mid-groundhasthe mostamountof detail thismakesthe postereasilydividable asitseemsthe
foregroundhaseverythingthe customergets,includingthe signature whichsuggestsmore time andcare has been
tookfor thisproductto be crafted.The mid-groundseemstogive the impressionof whatyouare goingto feel or
looklike asthat iswhyit isgoingintodetail the mostwiththe picture as itnon-verballycommunicatingwhatyou
will feel orlooklike.The backgroundisnotthat importantit isusedmore to draw attentiontothe foregroundand
mid-groundsoitismostlyblurredoutratherthan infocus.

3. Photoshoporanotherprogramshas
been usedtomake her skinlook
like adarker more tannedtones.
Bitingthe lidsuggestingaseductive,
thiswouldbe a strongsmell asit isa
more of a playful/seductive
perfume.
Woman standsouton the
backgroundbecause itiscontrasting
coloursand the backgroundisout of
focusedcomparedtothe rest of the
photo.
Hair isstyledtomake the model
looklike she isquite free and
relaxedthisisdone by herletting
beingdownandit looksruffledbut
neatlygivingthe sense of amore
relaxed.
Makes directeye contactwithyou
so itfeelslike she istryingtolure
youin to buyor sample the product.
The font isquite decorative withno
serifsorsan serifssothisproduct
wouldappeal more toyounger
women.
It isalso quite aplayful fontthat
suggeststhe productisaimedfor
youngerwomanthanolderas it
givesmore of an energeticvibe.The
wayshe isbitingonthe lidsuggests
she ismore a temptresstryingto
lure people inbythe wayshe’s
dressedandbyher stance.
The black space slowlyfadesoutto
give the image perspective and
dimensiontothe character
Bottle isclearlydisplayedasitisone
the mainfocusesandis seton a
diagonal. Thisattracts focusas the
colouris quite vibrantcomparedto
the background.
Woman wearsquite anelegant
jacketthat contrastsher hairand
the perfume bottle thisallowsfor
herand the bottle to standout
more to be the mainfocusof the
picture.
The foregroundinthispicture isthe writingwhichthe sharpestoutthe picture soit standsout fromthe background
and mid-ground.Thisisquite aplayful andseductive fontsoitdescribesmore how youwill feel orlookasthere isnot
bottle inthe foreground.The mid-groundhasthe bottle blendedinwithitsoitisnot suggestingwhatyouwouldlook
or feel like asthe fontgivesthisimpression.The mid-groundismore of the model suggestingthisproducttoyouand
givingthe ideaof whatpeople will thinkof you.The backgroundisoutof focusdrawingattentiontothe foreground
and mid-ground.Thisgivesthe impressionthatthe backgroundis notimportantitisjustthere to draw attentiontothe
rest.

4. He iswearinga suitsuggestingamore up
marketfragrance. The coloursof the suit
are alsopowerful anditisa contrasting
colourto the perfume bottle.
Directeye contact suggeststhathe is making
contact withyouand directlysellingthe product.
Aramisall a man issuggestsjustby buyingthis
aftershave youwill be more of aman than if you
didn’thave it.It isall in lowercase givingthe idea
that the fragrance will make anyone more of a
man small orbig.
The bottle isgoldensuggestingnon-verballythe
communicationof wealthandimportance of
whatwill fragrance will make youfeel like.Itis
alsoquite broadlookinggivinganimpressionof
whata stereotypicalmale lookslike.
Like a dust surroundingthe producttograb
attentionyoucouldgeta sense of a strong
aroma. The coloursusedalsogive the impression
of coatingyourself inwealthorimportance.
The backgroundis blurredandout focusbutit still hasa visible horizonline, thissuggestshe issomewhere highup
like abalcony.The mid-groundgivesthe impressionof whatyougoingfeel likewhichisquite powerful inthiscase
and whatyou are goingto looklike.The foregroundhasthe bottle inandthe slogan,the sloganis lowercase giving
the impressionthatitappealstoanyman no matterwhat yoursize is.It alsohas a goldaroma comingfrom it
givingthe sense of bathingyourself withwealthasthisisabove the mid-groundsoisoverthe character insteadof
behindit.