Perfume Advert Analysis:
Inspiration for my advert

The name ‘Midnight Poison’
suggests that

The high angle shot attracts...
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Image analysis

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Image analysis

  1. 1. Perfume Advert Analysis: Inspiration for my advert The name ‘Midnight Poison’ suggests that The high angle shot attracts the audience as it suggests the woman is reaching for freedom almost asif she is trapped and the perfume is her break through I like the idea behind this advert because it breaks the typical conventions of perfume adverts for women. This advert is unique as it isn’t the standard representations of women being perceived as being girly regarding appearance. The image is more striking and stands out from other perfume adverts. The teenage audience is drawn in by the adverts individuality, confident and beautiful female header who is also playful and energetic Her direct gaze makes us feel more engaged with the model in the image, have a powerful hold on the reader as it gives a sense of intensity as she is opening up to the audience and sharing her emotions with us. This makes the audience become more active and involved in the perfume as her eyes are at the central point of the picture grabbing our attention and her eyes and perfume are the same colour so they workwell together to promote the perfume. The red lipstick she is wearing gives a sense of class and femininity which suggests the perfume will give you these high class factors. The lipstick being red could also convey a rebellious scandalous nature as red connotes blood, this reflects the name of the perfume ‘Midnight Poison’ this suggests the women is rebelling against her typical representation which could in turn intrigue the audience as it gives a sense of freedom to express your inner self. The red also sells the perfume In a sexual manner as it gives a sense of ‘seductivity’ and creates the idea that a woman buying the product may feel more sexier and seductive with this product.

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