Perfume Advertising

2. The name of the perfume is if you
use it you will feel fresh and smell
fresh too.
If you wear this perfume you
will look as cool as this guy.
The blue bottle
reflects the name
and the colour of
the water
This product would appeal to men
aged 25 and up .
The tagline suggests that this
product is refreshing ,
invigorating and relaxing . The
word cool can mean cold but
also it connotes power and
confidence.

3. Dark colours are used to
represent highly sexual moment.
The name encounter
suggests a close moment
between 2 people.
The man’s direct gaze shows his
dark mysterious and powerful
desires.
The image of the man and the
woman going to kiss suggests
that it is a romantic and intense
moment.
The bottle is positioned at a 3d angle to
show that it stands out to almost say if
you wear this perfume you will stand out
in the crowd.
This product will target men
between 20 – 45 who are looking to
be noticed by the opposite sex.

4. The Ralph Lauren polo brand
stands out as it is a
successful global company.
The model shows a direct gaze to
the audience to prove his strength
and manliness .
The blue background and the
bottle represent the name polo
blue.
The simple name suggests that
it is a cool, strong and
masculine smell .
This would appeal to men and
young boys as the brand is
stylish and classy .therefore
young people aspire to wear this
perfume and middle aged men
can identify with the message.