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MAGAZINE
RESEARCH
POWERPOINT
Tanleen Kaur-Grewal
British Current Affair Magazine:
THE SPECTATOR:
• The Spectator is a weekly British magazine on politics, culture, and current affairs. It was first published in July 1828, thus making it the
oldest weekly magazine in the world. It is owned by David and Frederick Barclay, who also own The Daily Telegraph newspaper, via
Press Holdings.
• The Spectator was established in 1828, and is the best-written and most influential weekly in the English language. Our writers have no party
line; their only allegiance is to clarity of thought, elegance of expression and independence of opinion. Our writers opinions range from left to
right, their circumstances from high life to low life. None make any pretence at being impartial: our motto is "firm, but unfair".
https://www.spectator.co.uk/
THE WEEK:
• The Week brings the most relevant and important news from more than 200 trusted local and
global sources to our 324,000 readers in one concise, informative and entertaining read.
• Free from influence and agenda, the magazine allows you to cut through the noise of the
crystallises your opinion or opens you up to a new perspective, The Week is essential reading
• illustrated covers are part of the heart and soul of the magazine, and may be the first thing that
• The satirical style that has come to reflect who we are so effortlessly is created by Howard
catching covers for the last thirteen years.
• Join him in this insight into his creative process, as he takes you behind-the-scenes from the
https://subscription.theweek.co.uk/about-the-week
PRIVATE EYE:
• Private Eye is a British fortnightly satirical and current affairs news magazine, founded in 1961. It is published in London and has been edited
by Ian Hislop since 1986. The publication is widely recognised for its prominent criticism and lampooning of public figures.
• Private Eye is the UK's number one best-selling news and current affairs magazine, offering a unique blend of humour, social and political
observations and investigative journalism.
• Edited by Ian Hislop and published fortnightly, it is currently read by over 700,000 readers and available from all good newsagents for just £2.
https://www.private-eye.co.uk/about
Prospect:
• Prospect has established itself as the must-read title for those with a keen interest in politics, history, economics,
philosophy, science, literature and the arts. Prospect drives intelligent debate, tackling the big challenges confronting
society through rigorous analysis and fine writing.
• Prospect provides cutting-edge comment and editorial regarding current affairs and cultural debate—all totally free
from any political bias and offering in-depth intellectual comment and international perspective. We cover areas and
topics of world concern, before they even become a concern.
• Our stories, articles and features are always informative and thought-provoking. You may not always agree with what
we’re saying—but you can be sure it will consistently raise great debate and challenge current thinking.
https://www.prospect.magazine.co.uk/
NEW STATESMAN
• New Statesman, political and literary weekly magazine published in London, probably
England’s best-known political weekly, and one of the world’s leading journals of opinion. It
Webb. He was a Fabian Socialist and she his political and literary partner, and their journal
independent socialist forum for serious intellectual discussion, political commentary,
and often satirical analysis of the British and world political scenes. Its contributors are drawn
Britain; as a result, its political commentary, cultural articles and critical reviews of the arts, and
and wit.
https://www.britannica.com/topic/New-Statesman
MONEY WEEK:
• Money Week offers the very best economic analysis and investment insights from the sharpest minds in Britain. Every single week you can expect to
find:
• In-depth analysis of the biggest stories affecting the global economy and markets across the world, and what they mean for your money
• Investment recommendations, covering everything from individual stock tips to brand new fund launches
• Guides to making best use of your pension and annual Isa allowances, minimising your taxes, and achieving your long-term financial goals
• Market tips and insight from respected investing experts like Merryn Somerset Webb, Charlie Morris, Bill Bonner, Tim Price and David C. Stevenson
• Regular analysis of what’s happening to house prices, both in the UK and in property markets around the globe
• Detailed briefings on the latest political and economic developments, breaking down the big issues and explaining what’s really at stake and how it
could affect you
•
https://subscription.moneyweek.co.uk/about-
moneyweek?ppcad=true&ppcad=true&gclid=EAIaIQobChMI77bm9daN6gIVEWHmCh0
UaApFEAAYASAEEgL5jPD_BwE
TIME
• Since its founding in 1923, TIME Magazine has been one of the most authoritative and informative guide to what is happening in current affairs, politics,
business, health, science and entertainment. Every week over 20 million subscribers worldwide turn to Time for award winning exclusive coverage.
• TIME sparks debate. Progressive ideas and provocative topics and gets the nation and the world talking
world talking
TIME sets the agenda and explores ideas providing a roadmap for the future
TIME responds immediately when big news breaks
TIME provides access to the most influential people impacting the world today
• "I became a journalist to come as close as possible to the heart of the world" -Henry Luce, Time Magazine Founder
Time Magazine Founder
THE ECONOMIST:
• The Economist believes in plain language. Walter Bagehot, our most famous 19th-century editor,
tried "to be conversational, to put things in the most direct and picturesque manner, as people would
remember and use expressive colloquialisms". That remains the style of the paper today.
• Established in 1843 to campaign on one of the great political issues of the day, The
the principles of its founder. James Wilson, a hat maker from the small Scottish town of Hawick,
interference by government, especially in the affairs of the market. Though the protectionist Corn
Economist were repealed in 1846, the newspaper has lived on, never abandoning its commitment to
the classical 19th-century Liberal ideas of its founder.
Magazine FRONT COVER
ANANLYSIS: Target audience
Demographic Profiling
Tennis:
Gender: This is mostly aimed at males but females are involved in this
females are involved in this magazine. In the centre of the magazine
cover the image of Serena Williams this show that this would be more
tempting to female audiences as a women is playing a male dominated
sport.
Age: Teenagers and 35-50
Race: Any
Income class: Middle-upper CLASS
Geo-Demographic: USA/UK other English speaking countries
speaking countries
Socio-economic profiling: Group E onwards
Socio-economic Profiling
Gender: Unisex
Race: White/ Black
Age: 15-25
Socio-economics: Group E because those people would have more time to listen
would have more time to listen or read about music
Geo-demographic: English speaking countries. Rhianna is young artist this
Rhianna is young artist this suggests her fans enjoy her music especially
teenagers, the text of this magazine article shows that it is significant as it’s not
just focusing on music to make the reader interested.
Income class: Middle class
TARGET AUDIENCE:
• The week- Aimed at right wing, conservative and those intrested in science, technology media, business and current affairs.
• Prospect-This magazine is a British magazine and those intrested in politics, economics and current affairs. This magazine also has social aspects in
which in covers science, media and history.

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British Current Affairs Magazines: The Spectator, The Week, Private Eye & MoreTITLEAnalysis of Magazine Front Covers for Target Audience

  • 3. THE SPECTATOR: • The Spectator is a weekly British magazine on politics, culture, and current affairs. It was first published in July 1828, thus making it the oldest weekly magazine in the world. It is owned by David and Frederick Barclay, who also own The Daily Telegraph newspaper, via Press Holdings. • The Spectator was established in 1828, and is the best-written and most influential weekly in the English language. Our writers have no party line; their only allegiance is to clarity of thought, elegance of expression and independence of opinion. Our writers opinions range from left to right, their circumstances from high life to low life. None make any pretence at being impartial: our motto is "firm, but unfair". https://www.spectator.co.uk/
  • 4. THE WEEK: • The Week brings the most relevant and important news from more than 200 trusted local and global sources to our 324,000 readers in one concise, informative and entertaining read. • Free from influence and agenda, the magazine allows you to cut through the noise of the crystallises your opinion or opens you up to a new perspective, The Week is essential reading • illustrated covers are part of the heart and soul of the magazine, and may be the first thing that • The satirical style that has come to reflect who we are so effortlessly is created by Howard catching covers for the last thirteen years. • Join him in this insight into his creative process, as he takes you behind-the-scenes from the https://subscription.theweek.co.uk/about-the-week
  • 5. PRIVATE EYE: • Private Eye is a British fortnightly satirical and current affairs news magazine, founded in 1961. It is published in London and has been edited by Ian Hislop since 1986. The publication is widely recognised for its prominent criticism and lampooning of public figures. • Private Eye is the UK's number one best-selling news and current affairs magazine, offering a unique blend of humour, social and political observations and investigative journalism. • Edited by Ian Hislop and published fortnightly, it is currently read by over 700,000 readers and available from all good newsagents for just £2. https://www.private-eye.co.uk/about
  • 6. Prospect: • Prospect has established itself as the must-read title for those with a keen interest in politics, history, economics, philosophy, science, literature and the arts. Prospect drives intelligent debate, tackling the big challenges confronting society through rigorous analysis and fine writing. • Prospect provides cutting-edge comment and editorial regarding current affairs and cultural debate—all totally free from any political bias and offering in-depth intellectual comment and international perspective. We cover areas and topics of world concern, before they even become a concern. • Our stories, articles and features are always informative and thought-provoking. You may not always agree with what we’re saying—but you can be sure it will consistently raise great debate and challenge current thinking. https://www.prospect.magazine.co.uk/
  • 7. NEW STATESMAN • New Statesman, political and literary weekly magazine published in London, probably England’s best-known political weekly, and one of the world’s leading journals of opinion. It Webb. He was a Fabian Socialist and she his political and literary partner, and their journal independent socialist forum for serious intellectual discussion, political commentary, and often satirical analysis of the British and world political scenes. Its contributors are drawn Britain; as a result, its political commentary, cultural articles and critical reviews of the arts, and and wit. https://www.britannica.com/topic/New-Statesman
  • 8. MONEY WEEK: • Money Week offers the very best economic analysis and investment insights from the sharpest minds in Britain. Every single week you can expect to find: • In-depth analysis of the biggest stories affecting the global economy and markets across the world, and what they mean for your money • Investment recommendations, covering everything from individual stock tips to brand new fund launches • Guides to making best use of your pension and annual Isa allowances, minimising your taxes, and achieving your long-term financial goals • Market tips and insight from respected investing experts like Merryn Somerset Webb, Charlie Morris, Bill Bonner, Tim Price and David C. Stevenson • Regular analysis of what’s happening to house prices, both in the UK and in property markets around the globe • Detailed briefings on the latest political and economic developments, breaking down the big issues and explaining what’s really at stake and how it could affect you • https://subscription.moneyweek.co.uk/about- moneyweek?ppcad=true&ppcad=true&gclid=EAIaIQobChMI77bm9daN6gIVEWHmCh0 UaApFEAAYASAEEgL5jPD_BwE
  • 9. TIME • Since its founding in 1923, TIME Magazine has been one of the most authoritative and informative guide to what is happening in current affairs, politics, business, health, science and entertainment. Every week over 20 million subscribers worldwide turn to Time for award winning exclusive coverage. • TIME sparks debate. Progressive ideas and provocative topics and gets the nation and the world talking world talking TIME sets the agenda and explores ideas providing a roadmap for the future TIME responds immediately when big news breaks TIME provides access to the most influential people impacting the world today • "I became a journalist to come as close as possible to the heart of the world" -Henry Luce, Time Magazine Founder Time Magazine Founder
  • 10. THE ECONOMIST: • The Economist believes in plain language. Walter Bagehot, our most famous 19th-century editor, tried "to be conversational, to put things in the most direct and picturesque manner, as people would remember and use expressive colloquialisms". That remains the style of the paper today. • Established in 1843 to campaign on one of the great political issues of the day, The the principles of its founder. James Wilson, a hat maker from the small Scottish town of Hawick, interference by government, especially in the affairs of the market. Though the protectionist Corn Economist were repealed in 1846, the newspaper has lived on, never abandoning its commitment to the classical 19th-century Liberal ideas of its founder.
  • 11. Magazine FRONT COVER ANANLYSIS: Target audience Demographic Profiling Tennis: Gender: This is mostly aimed at males but females are involved in this females are involved in this magazine. In the centre of the magazine cover the image of Serena Williams this show that this would be more tempting to female audiences as a women is playing a male dominated sport. Age: Teenagers and 35-50 Race: Any Income class: Middle-upper CLASS Geo-Demographic: USA/UK other English speaking countries speaking countries Socio-economic profiling: Group E onwards
  • 12. Socio-economic Profiling Gender: Unisex Race: White/ Black Age: 15-25 Socio-economics: Group E because those people would have more time to listen would have more time to listen or read about music Geo-demographic: English speaking countries. Rhianna is young artist this Rhianna is young artist this suggests her fans enjoy her music especially teenagers, the text of this magazine article shows that it is significant as it’s not just focusing on music to make the reader interested. Income class: Middle class
  • 13. TARGET AUDIENCE: • The week- Aimed at right wing, conservative and those intrested in science, technology media, business and current affairs. • Prospect-This magazine is a British magazine and those intrested in politics, economics and current affairs. This magazine also has social aspects in which in covers science, media and history.