Analysis or regional magazines adverts

1. ADVERTS

2. The mode of address is
indirect and therefore there
is not a relationship
established between the
model and the audience.
However, this is effective as
the focus and attention is
therefore on the jewellery
which in the aim of the
advertisement.
The main image is a long
shot which allows the
jewellery to be displayed
effectively. The model is
attractive which
establishes Mulvey’s
‘male gaze’ which will
attract a male audience,
who may be buying this
product for their partners.
It will also attract a female
audience who aspire to
be like the female in the
photograph and will
therefore purchase the
product.
Both the clothing worn by
the model and her make
up, the dress and red
lipstick, represent
femininity which connects
to the product. It relates
to the idea of women
purchasing the product in
order to become feminine
or the idea of the ‘perfect
woman’.
The colour scheme is
simplistic. The two main
colours used are white and
black. The black
background and black
clothing represents a sleek
and sophisticated look,
which will appeal to the
target audience as they
may be aspiring to be this.
The title of the product
‘AZURE’ is the largest
piece of text on the page,
immediately grabbing
attention. The gold may
represent affluence and
superiority, which the brand
is trying to portray through
their product.
The advert provides contact details for the product, this
will appeal to the target audience as it makes the
product easily accessible. It also relates to the uses
and gratifications theory of ‘surveillance’ as the
audience are able to gain information.

3. The mode of address from the
female model is minimal,
however this is effective as it
puts attention onto the product
as the idea is that the product
will attract the females
attention in this way.
The image takes up the
majority of the page, the
minimal layout may reflect
the identity of the product.
The female’s body
positioning and language is
very suggestive and
provocative. This relates to
Mulvey’s theory of the ‘male
gaze’ as the male audience
may establish her as an
erotic object. This is also an
advertising strategy for the
product as the brand is
suggesting, from the
photograph, that if you
purchase and wear this
product women will lust after
you.
The male model is creating
direct address with the audience
and therefore developing a
personal relationship which
relates to the uses and
gratifications theory. The male
model is also making a
connection as he represents the
‘ideal’ man as he is attractive
and has women lusting after
him. Because of his
representation in this image the
audience may aspire to be him
and therefore purchase the
product in order to fulfil this. This
image relates to sexual
semiotics – Ferdinand de
sussure
The product’s name is in a
sophisticated font which may reflect
their target audience. It is also in a
large size and white against a black
background. This makes the products
name easily accessible to the
audience.
The colour scheme is very simple with just black and white used. This
gives the product a very sleek and sophisticated look, which will appeal
to it’s target audience as they may be aspiring to become sophisticated
through this product.

4. The model’s mode of address is
indirect. This is effective as the eyes
are emphasises however, as she is not
looking directly into the camera it
allows more emphasis on the product,
which is the eyelashes in this case.
The person modelling the product is a well known
actress named Lea Michele who is part of the cast of
a very popular TV show. Because of the popularity of
the show, using Michele as the model will attract a
wider audience as her fans may buy the product.
The font used is
bold and striking
which represents
the idea the
brand is trying to
portray, in which
by purchasing
this mascara,
your eyelashes
will have “length
+ impact”. The
use of this font
along with the
white text against
the black
background will
help the text
stand out and
therefore grab
the audience’s
attention.
The pull quote “HOW GOOD GIRLS CAN BE SHOCKING TOO”
represents the idea of women aspiring to be more like Lea Michele.
As she would be considered the ‘next door’ type woman, she is
claiming that this product helps her break out of this barrier. A female
audience may buy this product for the same reason and are using Lea
Michele as an inspiration.
The L’OEWAL
PARIS’ brand
is recognisable
and therefore
their logo will
be familiar with
the audience.
This may also
create security
with the
audience as
they have
confidence in
the brand and
are therefore
willing to try
their new
products.

5. The advert displays a unique
and modern living room.
Because the living room has
a unique design it will gain
the attention of the audience.
This image represents the
company’s style and image
and therefore the audience is
able to immediately decided
on whether or not they would
like to find out further
information on the company.
The company’s logo is
in a very unusual font,
which connects to the
image and further
establishes the image
of the company as
being unique and
modern. The white text
also stands out against
the brown background
and is therefore easily
accessible to the
audience.
The advert provides the
companies information. This
will appeal to the target
audience as it allows an easy
way for the audience to directly
contact the company and gain
further information on the
products. This relates to the
uses and gratifications
‘surveillance’ theory.
The colour scheme is
mainly brown
however there is red
used in some of the
furniture. These bold
pieces grab the
attention of the
reader. They may
also represent the
boldness and
modernity of the
company.

6. The main image
is of a
sophisticated and
classy living
room. The style
of the living room
is classic and
traditional which
reflects the
company’s
image. This
allows the
audience to have
a clear
representation of
the company and
therefore
Both the main image and the strap line display how the company
has a wide range of furniture, etc. to offer to the reader. This will
appeal to the audience as it gives them a variety to choose from
and are more likely to find something of interest to them.
The advert provides the audience with contact information
for the company. This will appeal to the audience as they
are then able to go to store or telephone them and find out
further information which they did not gain from the advert.
This relates to the uses and gratifications theory of
The colour
scheme mainly
consists of
browns and
creams. These
are typically
classy colours
and will
therefore be
visually
appealing to the
target audience.
These colours
may also relate
to the target
audience’s
personal tastes
which means
they are more
likely to buy one
of the
company’s
products. The
reader may also
be looking to
become more
sophisticated,
and the advert
suggests that by
purchasing their
The company’s
logo ‘Treasure
Furniture’ is the
only white text
which makes it
stand out from
the rest of the
advert. This
makes the
company’s name
easily identifiable
to the audience.
The font of the
text ‘treasurers’ is
in italics
portraying a
sophisticated
look.

7. After researching several adverts which could be found in
regional magazines I have found that the main codes and
conventions include:
• Main Image – This will highlight the product which is
being advertised.
• Colour Scheme – This will connect to the representation
of the product.
• Contact Information – This makes the company easily
accessible to the target audience.
• Logo – This will create brand awareness.
• Model – The model will either be famous or seen as an
ideal woman/ man to the reader.