3. Evaluation of
image 1
This image is suitable for my campaign because my model is within the
intended target audience age range, and the clothes that she is wearing are
comfortable looking and appeal to the target audience because they are
fashionable, good looking clothes which will attract the target audience.
The key qualities of the image are the brightness of all the colours, such as
the red hoodie against the green of the tree, the colours contrast in a good
way and attract the audiences eye.The model placement is also a key
aspect of the image as she is placed so that the logo and the text are visible
next to her at the side on the left. Another key aspect of the image is the
background of the photo with the tree covered in blooming flowers, the
colours contrast and overall create an image full of bright colours which will
ultimately attract the audience.
The changes I made to the original image were resizing the photo so that it
fit the frame differently, I brightened the photo slightly as to bring out the
bright colours, and I also photo shopped the Alder Hey logo onto the image
as it is my intended charity for my campaign and I typed my slogan onto the
bottom left hand corner which says “Affordable, quality clothing”.
5. Evaluation of
image 2
This image is suitable for my campaign because my model looks happy,
calm and relaxed which promotes my advertisement for my campaign
because it indicates that any and if not all the clothing you buy from the
charity shop will be comfortable and will make you feel relaxed in any
situation, regardless of what you are doing.
The key qualities of the image are the bright colours of the summer dress
that the model is wearing, the vibrancy of the colours will draw in the target
audience and earn their attention; getting them to look at the
advertisement. Another key quality of the image is the placement of the
model in the picture, she is the main focus of the whole picture and her
being placed in the centre of the picture helps the audience distinguish the
clothing.
The changes I made to the image were adding vibrancy an making the
overall image brighter. I also added the logo and my slogan which is
“affordable, quality clothing” which also gives the audience an insight to the
campaign and its overall aim to satisfy its target audience by assuring that
the clothing is high quality and affordable to anyone.
7. Evaluation of
image 3
This image is suitable for use in my campaign because it features my model,
standing in an open area with a few trees in the background with an
expression upon his face which indicates that he is relaxed and carefree
about his surroundings and this conveys that he is comfortable in the
clothes that he is wearing.The target audience will see this and will believe
that any of the clothes available in the alder hey charity shop will be really
comfortable and will make you feel calm, relaxed and happy whenever and
wherever you are.
The key qualities of the image are the brightness of the greenery behind
him, the black and grey of his clothing is contrasted with the vivid green of
the bushes behind him, the green frames the model and brings the target
audience’s attention to the clothing that the model is wearing and hopefully
convince them and persuade them to visit their local Alder hey charity shop.
The changes that I made to the image are that I brightened the colours and
heightened the contrast so that the overall picture looked brighter and
more vibrant as to catch the audience’s attention and bring them to the
advertisement and look at it. I also photo shopped the logo for Alder hey
into the picture in the bottom left hand corner and I typed my slogan onto
the bottom right hand corner which says “Affordable, quality clothing”.
