Callum Ellis & Jack Knowles
The advert I am going to analyse is an advert for Miss Dior
perfume. The target audience is young women who care about
their appearance. The colours used are mainly blue and white.
They use these colours because they look clean and pretty. The
writing is centred in the middle to draw more attention and it’s bold,
big and black to make it stand out. The camera angle used on the
shot is a low angle shot. They use this to make the model stand
out more. She holds the product to her breast because it draws
attention to her good looks, so it makes the perfume seem like it
makes you look better. The lighting used on the shot is very bright.
This makes the model look bright and shiny. This would make it
seem like the perfume make you look shiny as well. There is only
one woman in the advert. This way it attracts all the attention to
her. The background is the Eiffel tower. This could mean that the
model is posh and wealthy. This could suggest that if you wear this
perfume you will seem posh and rich. The slogan used is “All the
charm of Dior in a fragrance”. This implies that if you wear Dior
perfume you will have the special charm. This type of advert is
static so it would be god for magazines or in the newspaper.
This advertisement is probably a success because it has all the
right techniques to a successful advert such as a standing out title
and the right target audience. It also does what it’s supposed to
and sells the product well.