This document outlines 5 ways to make social media more effective: 1) Have a clear strategy that defines why you are using social media, who your target audience is, and where your audience spends time online. 2) Ensure your social media presence is mobile-friendly since most users access social platforms via mobile. 3) Use effective multimedia formats like images, videos and stories that are well-suited for each platform. 4) Create persuasive and engaging content like stories and content marketing. 5) Stay up-to-date with the latest social media trends and possibilities. The document provides examples of how a recruitment company improved key metrics like fees, placements and productivity by 10-15% through a 12-month social media training program for

1. metashift limited © 2015
5 Ways
To Make Social Media
More Effective
Matt Alder

2. metashift limited © 2015
www.metashift.co.uk www.rfpodcast.com

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Context

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This This This

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Get a Strategy

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Strategy: just ask yourself…
WHY?
WHO?
WHERE?

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Be Mobile

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Social is Mobile
88% Mobile
80% Mobile
50% Mobile

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Are You Really Mobile?

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Use Effective Formats

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Format Evolution

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Be Persuasive

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Stories & Content Marketing

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Get Up To Date

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Huge Possibilities

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Case Study

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Strategic Social Media
• Multinational Recruitment Company
• 12 month learning programme for their most
senior managers
• Objective was mindset change to drive
business growth

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The Results
Client’s data taken from one country:
• Average fees up +10% despite salary
deflation in that country
• Job placements up +6% year on year
• Consultant Productivity up +15% year on
year

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Summary

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Five Areas of Focus
Social Media is the noisiest place on earth and
Talent Attention is critical:
1. Have a Strategy
2. Be Mobile
3. Use Effective Formats
4. Be Persuasive
5. Keep Up To Date

24. metashift limited © 2015
matt@metashift.co.uk
www.rfpodcast.com