The document discusses the evolution of recruitment marketing from the past classified era to the present use of social media, mobile, job boards, and ATS. It notes that recruitment marketing needs to shift from a modern muddle to strategic inbound and content marketing for the future. Key drivers of this change are the growth of mobile and social media use. The document provides recommendations for recruitment marketing strategies including understanding audiences, building infrastructure, focusing on brand and reputation, using multiple content formats, and taking practical steps like auditing current approaches.