The rules are changing, the rules are unpredictable and the rate of change is accelerating. There's a new #1 path to survival and growth. This is the first in a series of talks on winning big in the Post Digital era from The Renoe Group. Narrated walkthrough here: https://youtu.be/cchO5GexSuU

1. The New Holy
Grail of
Competitive
Advantage
© 2018 The Renoe Group, LLC | @geraldrenoe | gerald@therenoegroup.com

2. © 2018 The Renoe Group, LLC | @geraldrenoe
Five Grand Forces
resulting in
New #1 Competitive Advantage

3. • Digitalization
• Transformation
• Diversity
• Globalization
• Cognitive Tech
(a.k.a. AI)
The
Grand
Forces
© 2018 The Renoe Group, LLC | @geraldrenoe

4. Cognitive Tech =
Unpredictable, Wild Card
Accelerator
© 2018 The Renoe Group, LLC | @geraldrenoe

5. “We won’t
experience 100 years
of progress in the
21st century—it will
be more like 20,000
years of progress.”
- Ray Kurzweil
© 2018 The Renoe Group, LLC | @geraldrenoe
“No one really
knows how the
most advanced
algorithms do what
they do.”
– MIT

6. Rapid,
Radical,
Widespread,
Innovation
IMPACT
© 2018 The Renoe Group, LLC | @geraldrenoe

7. Perpetual,
Accelerating
CX
Innovation
The new holy grail of
competitive advantage
in the
post digital age is:
© 2018 The Renoe Group, LLC | @geraldrenoe

8. © 2018 The Renoe Group, LLC | @geraldrenoe
New, ultimate competitive advantage:
Perpetual, Accelerating CX Innovation
There are 5 Grand
Forces at play:
These five forces have
spawned:
The innovations that are winning are:
• Digitalization
• Transformation
• Diversity
• Globalization
• Cognitive Tech =
wild card accelerator
Rapid, Radical,
Widespread,
Innovation
Focused on and
driven by Customer
Experience, they are
not driven by
product focus.
Not just razzle
dazzle, they include
behind the scenes
advances…think
Amazon.

9. • Understand, harness and leverage the five grand forces.
• Quickly find a path to perpetual, accelerating CX
innovation.
• Evangelize and lead CX from the C-suite.
• Consider shifting to zero based budgeting.
• Ask each department for an efficiency, growth and
innovation/risk plan.
• Manage a corporate risk portfolio.
• Don’t let the product-tail wag the CX dog.
• Put cognitive tech at the top of your priority list.
Consider,
Connect,
Create
© 2018 The Renoe Group, LLC | @geraldrenoe

10. Upcoming Presentations:
• Four Keys to Unlocking Innovation
in the Post Digital Age
• A Closer Look at the Five Grand
Forces & How to Harness Each
© 2018 The Renoe Group, LLC | @geraldrenoe

11. © 2018 The Renoe Group, LLC
Revenue Generating Strategy.
Industry Disrupting Innovation.
Award Winning Marketing.
Email:
gerald@therenoegroup.com
Twitter:
@geraldrenoe
LinkedIn:
www.linkedin.com/in/jrenoe/