1. Shit in – Shit out
Focus on Outcome and
Value for Customers
@Virtual_Patrick
PO Camp 26.08.2017
2. “How can my organisation be
more productive?”
“How will lean or agile methods
increase productivity?”
Legitimate “industry” questions,
but only one one focus –
efficiency & costs!
5. Product Discovery vs Delivery
Product Discovery
?
Product Delivery
Building it.
Goal: Ship fast!
• Annually
• Quarterly
• Monthly
• Weekly
• Daily
• Continuous Integration
6. Product Discovery
Deciding what to build.
Goal: Learn fast.
• Are we meeting stakeholder needs?
• Can customers use it?
• Do customers want our solution?
• Are we solving a problem the customer
cares about?
• Are we driving a desired outcome?
Output
Outcome
8. Product Discovery vs Delivery
Product Discovery
Deciding what to build.
Goal: Learn fast.
• Are we meeting stakeholder
needs?
• Can customers use it?
• Do customers want our solution?
• Are we solving a problem the
customer cares about?
• Are we driving a desired outcome?
Product Delivery
Building it.
Goal: Ship fast!
• Annually
• Quarterly
• Monthly
• Weekly
• Daily
• Continuous Integration
Effective: outcome & value driven > Efficient: output & cost driven
11. Product Discovery Process
Opportunity
Backlog
Product
Backlog
Ideas to
explore &
problems
to solve
Deliverable
pieces of a
product or
experiment
we’d like
the team to
build
Continuous discovery allows you to take the guesswork out of your product decisions.
Build
• experiments
Measure
• & observe
Learn
• If your solution
is viable
13. Key Takeaways
1. Product Discovery > Product Delivery
2. Focus on outcome instead of output to make an impact
3. Stop guessing, start learning:
experiment, experiment, experiment…!
@Virtual_Patrick
14. Questions? Feedback. Discussion.
Patrick Sauerwein
http://virtualpatrick.com
@Virtual_Patrick
patrick.sauerwein@gmail.com
Sources and recommended readings:
• Product Talk by Teresa Torres
• User Story Mapping by Jeff Patton
• The Lean Startup by Eric Ries