You’ve likely heard the famously misquoted quote “If you build it, they will come.” While this may work for a ghost-ridden roster of baseball players—the reality is, most of us know that “building it” isn’t enough on its own. Enabling your community to show up also takes hard work and proper processes. The question is: if we don’t build it, where will they go? Magento Meetups take place in over 30 countries around the world. The community has planted and grown these events since 2009, but once Magento started to reach out and support Meetup Organizers, the growth really took off—at a rate of 75%. Let’s take a look at what you can do to build and scale A Field of Meetups.

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A Field of Meetups:
If you don’t build it,
where will they go?
Sherrie Rohde • @sherrierohde

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1. Create Together

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2. Empower Organizers

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3. Educate Organizers

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#MagentoMonday

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4. Measure Success

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Magento Meetup Growth
Jan-15 Jan-16 Jan-17 Jan-18

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15%

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5. Share Your Story

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Where will they go?

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Q&A@sherrierohde
sherrie@magento.com

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Resources
• The Art of Gathering, Priya Parker
• 5 Steps to Organizing a User Group Program That
Will Increase Retention 15%+, Irwin Hipsman
• Crowd-sourcing Projects Like Tom Sawyer, Dave
Olson
• Building An International Community Full Of
Awsumness
• Meetup Organizers Network

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Thank You
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