5 Ways To Make Social Media More Effective Matt Alder, Digital Strategist, Technologist, HR and Recruitment Marketing Expert, Futurist, MetaShift

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Recruiting & HR

metashift limited © 2015
5 Ways
To Make Social Media
More Effective
Matt Alder

metashift limited © 2015
www.metashift.co.uk www.rfpodcast.com

metashift limited © 2015
People I Work With

metashift limited © 2015
11 years old
9 years old
12 years old
This Is Not New

metashift limited © 2015
Four Years Old….
700 Million Active Users
300 Million Active Users
200 Million Active Users
70 Million Active Users

metashift limited © 2015
Talent Attention

metashift limited © 2015
Strategy: just ask yourself…
WHY?
WHO?
WHERE?

metashift limited © 2015
Strategic Framework
Strategic
Objectives
Audience
Profiling
Channel
Strategy
Content &
Engagement
Logistics

metashift limited © 2015
Social is Mobile
88% Mobile
80% Mobile
50% Mobile

metashift limited © 2015
Are You Really Mobile?

metashift limited © 2015
Use Effective Formats

metashift limited © 2015
Content Formats

metashift limited © 2015
Format Evolution

metashift limited © 2015
How Do You Persuade?

metashift limited © 2015
Stories & Content Marketing

metashift limited © 2015
Has your strategy moved on?

metashift limited © 2015
Huge Possibilities

metashift limited © 2015
Five Areas of Focus
Social Media is the noisiest place on earth and
Talent Attention is critical:
1. Have a Strategy
2. Be Mobile
3. Use Effective Formats
4. Be Persuasive
5. Keep Up To Date

metashift limited © 2015
matt@metashift.co.uk
www.rfpodcast.com

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