Finding love on the internet

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Finding love on the internet: How to get audiences to find and connect with your content. Presented by Seb Atkinson at 2016 Content Masterclass event.

Marketing

Seb Atkinson
Organic Search Manager
Supercharged digital, lovingly crafted
to perfection

You’ve got 8 seconds
Source: CMO (Adobe) 2015

You’ve got 8 seconds
12 seconds
Millennials Gen Z

You’ve got 8 seconds
12 seconds
Millennials Gen Z
Social
Networks
Messaging
Apps
Source: CMO (Adobe) 2015

12 seconds
6 billion monthly content views
Source: Buzzfeed2015

12 seconds
>75% of these are not to the website
Source: Buzzfeed2015

12 seconds
21% of content views
Source: Buzzfeed2015

12 seconds
40% of consumers
will be Generation Z
2020
Source: CMO (Adobe) 2015

12 seconds
999,868 Keywords Analysed
Rich snippets
appeared 9.28%
of the time
90.72%
9.28%
Source: getSTAT “Featured Snippets” whitepaper 2016

12 seconds
…as high as
80% Click
Through Rate

12 seconds
How to get your
content found
in rich snippets

12 seconds
ONE
Find what (factual)
questions are being
asked

12 secondsMine the questions already
being asked on your site

12 seconds
TWO
Adopt a Q&A
format for
content

12 seconds
THREE
Use specific
structured
formatting

12 seconds
FOUR
Optimise existing
listings for more
traffic

12 seconds
Thank you!
selesti.com/masterclass

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