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SEE the Cloud: Ed Sander - Mobile innovation in China

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China is het westen inmiddels voorbij gestreefd in digitale en mobiele innovatie. In de steden betalen bijna alle internetgebruikers in winkels en restaurants al met hun mobiele telefoon. Taxi’s worden opgeroepen met chat apps en huurfietsen betaald door het scannen van een QR codes. Aan de hand van de app WeChat laat Ed Sander zien wat er allemaal mogelijk is in het land en welke invloed we daarvan kunnen verwachten in het westen.

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SEE the Cloud: Ed Sander - Mobile innovation in China

  1. 1. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 1 #SEETHECLOUD Mobiele Innovatie in China Ed Sander #SEETHECLOUD Ed Sander CRM Specialist/Data-Driven Marketeer China author & lecturer
  2. 2. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 2 Mobile Innovation in China SEE 2017, Lelystad, November 16th 2017 Ed Sander, ChinaTalk www.chinatalk.nl 4 The Great Firewall
  3. 3. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 3 www.chinatalk.nl 5 The Chinternet Outside the Great Firewall Inside the Great Firewall Google Baidu, Qihoo, Sogou Facebook Qzone, Kaixin001, RenRen Twitter Sina Weibo, Tencent Weibo MSN Tencent QQ Youtube iQiyi, Tencent Video, Youku Tudou, etc Wikipedia Baidu Baike, Weigi Baike Foursquare Jiepang Groupon Meituan, Dianping, Nuomi eBay Taobao Linkedin Linkedin, Ushi, Tianji, Dajie Whatsapp Weixin (WeChat) Blogger, Wordpress Sina Boke, Sohu Boke Tinder / Grindr MoMo, TanTan / Blued Vine Meipai, Weishi Instagram Miaopai, Meitu Periscope, Merecat Ingke, YY, Yizhibo, Douyu, Panda TV • Case: WeChat • What does this mean for the West? • The QR-Code & ‘sharing’ economy revolution • Q&A
  4. 4. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 4 Case: WeChat Strange Behaviour … www.chinatalk.nl 8
  5. 5. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 5 Entering Chinese Text • Drawing and choosing the right characters • Entering pinyin and choosing the right characters • Voice messaging www.chinatalk.nl 9 www.chinatalk.nl 10 Moments, Subscription Account, Service Account
  6. 6. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 6 www.chinatalk.nl 11 WeChat Official Account - KLM www.chinatalk.nl 12 WeChat Wallet: mobile payment & m-commerce
  7. 7. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 7 www.chinatalk.nl 13 Transfer of money to WeChat www.chinatalk.nl 14 Hong Bao (Red Packets)
  8. 8. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 8 www.chinatalk.nl 15 Taxi Hailing 0 20 40 60 80 100 120 10-jan 9-feb 24-feb 27-mrt Didi Dache User Growth Q1 2014 (millions of users) Using WeChat Wallet
  9. 9. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 9 www.chinatalk.nl 17 Hailing & Paying a Taxi Enter your location and destination. www.chinatalk.nl 18 Hailing & Paying a Taxi Interested driver and license plate, 1,3 km and 2 minutes away. Option to call driver. Number of drivers notified. Offer a tip. Confirm getting in the cab or cancel.
  10. 10. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 10 www.chinatalk.nl 19 Hailing & Paying a Taxi Pay with WeChat Payment by entering the cab fare. Enter pin code Processing www.chinatalk.nl 20 Getting a cold drink Pick a drink
  11. 11. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 11 www.chinatalk.nl 21 Getting a cold drink Choose to pay with WeChat. Scan the QR code in WeChat. www.chinatalk.nl 22 Getting a cold drink Buy now
  12. 12. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 12 www.chinatalk.nl 23 Paying for groceries “You are welcome to pay by WeChat.” www.chinatalk.nl 24 Paying for groceries Payment instructions at the cash register.
  13. 13. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 13 www.chinatalk.nl 25 Paying for groceries Payment confirmation. Cashier scans bar code on phone. www.chinatalk.nl 26 Ordering dinner Choose items from the menu. Follow the Jia Ban Gou Official Account.
  14. 14. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 14 www.chinatalk.nl 27 Ordering dinner Payment confirmation Order confirmation www.chinatalk.nl 28 Ordering dinner
  15. 15. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 15 www.chinatalk.nl 29 But there’s more ... Send money to friends Donate to charity Pay utilities Savings Public services www.chinatalk.nl 30 Hospital appointments
  16. 16. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 16 www.chinatalk.nl 31 Third-Party Collaborations www.chinatalk.nl 32 Shopping in WeChat: WeiDian
  17. 17. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 17 www.chinatalk.nl 33 The West vs China WeChat MAU Growth (millions of users) www.chinatalk.nl 34 195 236 272 355 396 438 468 500 549 600 650 687 762 806 846 889 938 963 21% 15% 31% 12% 11% 7% 7% 10% 9% 8% 6% 11% 6% 5% 5% 6% 3% 0% 5% 10% 15% 20% 25% 30% 35% 0 200 400 600 800 1000 1200 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 MAU Growth
  18. 18. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 18 www.chinatalk.nl 35 Most popular messaging app per country www.chinatalk.nl 36 35% of mobile time is spent on WeChat Source: Mary Meeker 2016 Internet Trends Report, KGCB, Hillhouse Capital 50% of WeChat users spend 90 minutes or more per day in WeChat >90% of Chinese smartphone owners use WeChat WeChat; 35% QQ; 10%Other Tencent; 10% Rest; 45%
  19. 19. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 19 www.chinatalk.nl 37 Alipay What does this mean for the west?
  20. 20. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 20 www.chinatalk.nl 39 Voice Messaging Whatsapp Aug 2013 FB Messenger Jan 2013 WeChat 2011 www.chinatalk.nl 40 WebChat WhatsApp Jan 2015
  21. 21. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 21 www.chinatalk.nl 41 WebChat WeChat July 2012 www.chinatalk.nl 42 Paying friends FB Messenger July 2015 WeChat June 2014
  22. 22. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 22 www.chinatalk.nl 43 Hailing a Ride FB Messenger Dec 2015 WeChat Jan 2014 www.chinatalk.nl 44 Ordering food Facebook May 2017 WeChat Feb 2014
  23. 23. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 23 www.chinatalk.nl 45 Copying the Copycat www.chinatalk.nl 46 A possible future?
  24. 24. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 24 The QR Code and ‘sharing economy’ revolutions www.chinatalk.nl 48 QR-Codes in the West?
  25. 25. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 25 www.chinatalk.nl 49 % of Internet Users using QR Codes in 2015 0% 10% 20% 30% 40% 50% 60% China Singapore Brazil Italy USA Germany France UK Percentage Percentage Source: WeAreSocial www.chinatalk.nl 50 Omnipresence of QR Codes in China
  26. 26. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 26 www.chinatalk.nl 51 Yihaodian www.chinatalk.nl 52 QR Codes
  27. 27. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 27 www.chinatalk.nl 53 Karaoke Booths www.chinatalk.nl 54 Why wait for the waitress?
  28. 28. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 28 www.chinatalk.nl 55 On the street ... Pictures: Ed Sander & Christina Xu www.chinatalk.nl 56 Bike ‘Sharing’
  29. 29. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 29 www.chinatalk.nl 57 Dockless Rental Bikes Source: CCTV www.chinatalk.nl 58 ‘Sharing’ economy gone crazy
  30. 30. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 30 www.chinatalk.nl 59 ‘Sharing’ economy gone crazy www.chinatalk.nl 60 ‘Sharing’ economy gone crazy
  31. 31. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 31 www.chinatalk.nl 61 ‘Sharing’ economy gone crazy www.chinatalk.nl 62 ‘Sharing’ economy gone crazy
  32. 32. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 32 Questions? #SEETHECLOUD www.chinatalk.nl 64 Leave your business card …
  33. 33. SEE 2017 - Mobiele Innovatie in China 16/11/2017 Ed Sander - ChinaTalk 33 THANK YOU CONTACT ED SANDER (艾徳) + 31 (0) 651 214 206 ed@chinatalk.nl www.chinatalk.nl nl.linkedin.com/in/edsander/ @edsander

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