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Spark 2017: How a $25 Billion Tech Firm Was Born on Social Media by Hae Jin Higgins

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Spark 2017: How a $25 Billion Tech Firm Was Born on Social Media by Hae Jin Higgins

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Spark 2017: How a $25 Billion Tech Firm Was Born on Social Media by Hae Jin Higgins

  1. 1. DXC Proprietary and Confidential May 15, 2017 DXC TECHNOLOGY How a $25 Billion Global Tech Firm Was Born on Social
  2. 2. May 15, 2017 2DXC Proprietary and Confidential READINESS/IMPLEMENTATION Global Coordination Content Plan Hashtag Debate Migrate, Merge, Disconnect Go Live “Day One” in Numbers DXC Proprietary and Confidential May 15, 2017
  3. 3. May 15, 2017 3DXC Proprietary and Confidential TICK TOCK NewCo Launch Date: April 3, 2017 Date Action May 24, 2016 CSC announces merger with Enterprise Services Segment of Hewlett Packard Enterprise May 24, 2016 – February 15, 2017 Quiet period: no official mentions of merger from CSC or HPE ES October 2016 Work streams and teams assembled November 2016 Social media integration planning begins February 15, 2017 NewCo name announced: DXC Technology March 20, 2017 Social blitz starts April 3, 2017 Officially launched DXC Technology
  4. 4. May 15, 2017 4DXC Proprietary and Confidential GLOBAL COORDINATION Coordinating Teasers and Day One Activities 170,000 Employees 6,000+ Brand Ambassadors 177 Social Media Owners 24 Time Zones
  5. 5. May 15, 2017 5DXC Proprietary and Confidential CONTENT PLAN Countdown, Look Back, “Change” Quotes, SME Spotlights
  6. 6. May 15, 2017 6DXC Proprietary and Confidential CONTENT PLAN Countdown, Look Back, “Change” Quotes, SME Spotlights
  7. 7. May 15, 2017 7DXC Proprietary and Confidential HASHTAG DEBATE #HelloDXC
  8. 8. May 15, 2017 8DXC Proprietary and Confidential HASHTAG DEBATE #IamDXC
  9. 9. May 15, 2017 9DXC Proprietary and Confidential HASHTAG DEBATE #IseeDXC
  10. 10. May 15, 2017 10DXC Proprietary and Confidential HASHTAG DEBATE: #IseeDXC Social campaign to amplify ad campaign
  11. 11. May 15, 2017 11DXC Proprietary and Confidential HASHTAGS United States India United Kingdom Australia Spain France Philippines Germany Mexico Belgium Brazil Netherlands Denmark Sweden Austria New Zealand Canada Malaysia Vietnam Lithuania Singapore Italy Switzerland Morocco Argentina Finland UAE Ireland SaudiArabia Chile Bulgaria South Africa Luxembourg Costa Rica Norway Guinea-Bissau Japan Venezuela Colombia Israel Peru Indonesia Czech Republic Turkey Armenia Palestinian Territory China Bosnia & Herzegovina Romania Thailand Hungary Cote d'Ivoire Panama Poland Portugal Saint Vincentand the Grenadines Qatar Nigeria Kuwait Bangladesh Bahrain Bolivia Congo Egypt Latvia #HelloDXC, #IseeDXC and #IamDXC: Hashtags Used Across the World
  12. 12. May 15, 2017 12DXC Proprietary and Confidential MIGRATE, MERGE, DISCONNECT 1. Social Media Audit 2. Resources Assessment 3. “Clean up” 4. Migrate/Merge 5. Disconnect 5 Steps
  13. 13. May 15, 2017 13DXC Proprietary and Confidential GO LIVE: NYSE Video Views 112,983 Engaged Users 28,157 Users Reached 307,018 Livestreaming from NYSE
  14. 14. May 15, 2017 14DXC Proprietary and Confidential GO LIVE: BRAND VIDEO Video Views 57,327 Engaged Users 19,370 Users Reached 255,358
  15. 15. May 15, 2017 15DXC Proprietary and Confidential GO LIVE: CELEBRATIONS ACROSS THE WORLD More than 2,000 photos and videos submitted
  16. 16. May 15, 2017 16DXC Proprietary and Confidential GO LIVE: CELEBRATIONS ACROSS THE WORLD More than 2,000 photos and videos submitted
  17. 17. May 15, 2017 17DXC Proprietary and Confidential GO LIVE: CELEBRATIONS ACROSS THE WORLD Video Views 317,608 Engaged Users 85,197 Users Reached 1,022,695
  18. 18. May 15, 2017 18DXC Proprietary and Confidential GO LIVE: MESSAGES FROM PARTNERS & ANALYSTS Video Views 55,466 Engaged Users 16,325 Users Reached 216,683
  19. 19. May 15, 2017 19DXC Proprietary and Confidential “DAY ONE” IN NUMBERS Total Reach:18,107,223 Total Engaged Users: 549,985 Total Link Clicks: 12,341 Total Video Views: 330,770
  20. 20. DXC Proprietary and Confidential Thank you.

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