- Introduction into Big data - What makes data "big" - Big data in Marketing - Big data in politics - Big data in national intelligence security - Big data in Shamra.sy

1. BIG DATA APPLICATIONS
Eng. Shadi Saleh - CEO&Founder of SHAMRA.SY
Entrepreneur knowledge conference - Damascus, 24 Sept 2017

2. Big data applications, Damascus, Sept. 2017
HEADLINES
➤ What is Big data?
➤ Source of big data
➤ Big data tools
➤ Big data applications:
➤ Marketing and sales
➤ Politics
➤ Security intelligence
➤ Smart cities
➤ Big data in Shamra

3. Big data applications, Damascus, Sept. 2017
WHEN DATA BECOMES “BIG”
➤ Data bigger than GB/TB/PB?
➤ What about small amount of
data?

4. Big data applications, Damascus, Sept. 2017
BIG DATA ERA
➤ Culture shift to real-time
operations
➤ System monitoring/control
➤ Growth in Computing
abilities
➤ Mobile networks
➤ Social media
➤ Smart devices

5. Big data applications, Damascus, Sept. 2017
WHAT IS “SMART DEVICE”?
➤ Connect to other devices.
➤ Collect and analyse data
➤ Provide environmental
context.
➤ Internet of things?

6. “
Big data applications, Damascus, Sept. 2017
If moving compute to data is cheaper than
moving data to compute, you're dealing
with big data.
Prof. Ilkay Altinas, university of California

7. Big data applications, Damascus, Sept. 2017
THE V’S MAKE UP BIG DATA

8. Big data applications, Damascus, Sept. 2017
BIG DATA TOOL FRAMEWORK: HADOOP ECOSYSTEM
➤ Apache HBase: NRDBMS on distributed file system
➤ Apache Pig (ETL): Programming language handles any kind of
data
➤ Apache Ambari: Mangement dashboard
➤ Apache Spark: fast data analysis (ML) on a large scale
➤ Apache Hive: Powerful queries in real-time and data
summarisation

9. Big data applications, Damascus, Sept. 2017
BIG DATA TOOLS
➤ Find connection between entities in dataset: Neo4j
➤ Machine Learning tools: scikit-learn, TensorFlow

10. Big data applications, Damascus, Sept. 2017
BIG DATA IN MARKETING
➤ Look-Alike Modeling: What the customer will do next, AND
why they will do so.
➤ Customer relationship management (CRM)
➤ Recommendation Engines : Providing the right customers
with the right product, services or advertisement, in near real-
time

11. Big data applications, Damascus, Sept. 2017
BIG DATA CHALLENGES IN MARKETING
➤ What data to store
➤ Which tools to use
➤ Computational resources
➤ Data -> Insights -> Impact
➤ Big data can easily turn into
dirty data

12. Big data applications, Damascus, Sept. 2017
BIG DATA: SHOW CASE IN SALES
➤ Wal Mart: Insights showed an upsurge in sales of strawberry
Pop Tarts during Hurricane Sandy in 2012 (http://sh.sy/Pl)
➤ Watch: Big data, big opportunities http://sh.sy/Pj
“If you can’t get insights until you’ve analysed your sales
for a week or a month, then you’ve lost sales within that time”
Walmart Senior Statistical Analyst Naveen Peddamail

13. Big data applications, Damascus, Sept. 2017
BIG DATA: SENTIMENT ANALYSIS IN POLITICS

14. Big data applications, Damascus, Sept. 2017
BIG DATA IN POLITICS: GERMAN ELECTIONS

15. Big data applications, Damascus, Sept. 2017
BIG DATA: NATIONAL SECURITY INTELLIGENCE
Rise of some keywords three days before Bardo museum attacks (The Bardo National Museum, Tunisia, 2015)

16. Big data applications, Damascus, Sept. 2017
BIG DATA AND SMART CITIES: DAMASCUS?
CO2, Traffic:
Data from
automobiles
Wifi Kiosks:
Attractions,
activities and
points of interest
Smart hotels:
Save energy,
guests
satisfaction
Monitor Elect.
consumption,
suggest optimal
flow
Report free
parking places
on realtime for
drivers
Sensors: water,
noise, air,
weather,
sewerage

17. Big data applications, Damascus, Sept. 2017
BIG DATA IN SHAMRA
Next Stop: Station #4
ETA: ~3:40 min

18. Big data applications, Damascus, Sept. 2017
BIG DATA IN SHAMRA
https://shamra.sy/trends

19. Shadi Saleh, ceo@prime-itech.com