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Progressive Mobile Strategy Redux: The Future Friendly Enterprise

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A common refrain from both management and clients alike today (still!) is, "We need an app...." Unfortunately, over the long-term, mobile solutions will need to be more diversified than a single app or even a single platform. Not only will your customers be affected by the rapid adoption of smartphones but also your workforce and business processes. From optimizing web content to developing unique experiences mobile will touch and transform your entire enterprise. Together we’ll look ahead to see what kind of changes an enterprise needs to make to be future friendly.

This talk was presented at the Huawei Mobile Information Revolution Think Tank on November 19, 2015.

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Progressive Mobile Strategy Redux: The Future Friendly Enterprise

  1. 1. T H E F U T U R E F R I E N D LY E N T E R P R I S E P R O G R E S S I V E M O B I L E S T R A T E G Y R E D U X Huawei Mobile Information Revolution Think Tank Dave Olsen, @dmolsen November 19, 2015
  2. 2. @dmolsen dmolsen.com
  3. 3. https://youtu.be/UpcODCSTx3w I. WHY BEST BUY LOVES MOBILE
  4. 4. an native app
  5. 5. not a mobile strategy
  6. 6. a native app... ...a mobile website +
  7. 7. + again, they’re not a mobile strategy...
  8. 8. a native app... ...a mobile website + APIs physical interaction +
  9. 9. 2 0 1 0 this fairly thorough “mobile strategy”? it’s from…
  10. 10. these are just some of the options... native apps standalone mobile sites mobile templates responsive designs APIs
  11. 11. A Small Taste
  12. 12. Our Future?
  13. 13. “What is your mobile strategy?” There shouldn't be a mobile strategy. It should just be THE strategy. - Jason Grigsby @grigs
  14. 14. Our goal is to be prepared for new channels and new modes of interactions.
  15. 15. II. BEING FUTURE-FRIENDLY http://futurefriend.ly
  16. 16. who founded it
  17. 17. @grigs @adactio @brad_frost @lyzadanger @scottjehl @bryanrieger @stephanierieger @bigmediumjosh @lukew @scottjenson Twitter Handles
  18. 18. WhatWhatThe Truths aka “Our Reality”
  19. 19. Text The Truths Disruption will only accelerate.
  20. 20. Text The Truths Our existing standards, workflows, & infrastructure won’t hold up.
  21. 21. Text The Truths Proprietary solutions will dominate at first.
  22. 22. Text The Truths The standards process will be painfully slow.
  23. 23. WhatWhatThere is Hope Rejoice!
  24. 24. Text A New Hope Acknowledge & embrace unpredictability.
  25. 25. Text A New Hope Think & behave in a future-friendly way.
  26. 26. Text A New Hope Help others do the same.
  27. 27. A FUTURE-FRIENDLY STRATEGY
  28. 28. Text A New Hope Think & behave in a future-friendly way.
  29. 29. IV. UNDERSTANDING AUDIENCE
  30. 30. In 2020 4 billion people will have smartphones. https://flic.kr/p/w9idvs
  31. 31. The shift in platforms.
  32. 32. Personal Focused Frictionless access Sensors Cameras Location Payment Notifications https://flic.kr/p/p59agb
  33. 33. What do we do on mobile? Everything. https://flic.kr/p/4BBN3L
  34. 34. Where do we use mobile? Everywhere. https://flic.kr/p/4uvRHT
  35. 35. How do we use mobile? Micro-interactions. https://flic.kr/p/mQCsaE
  36. 36. The rise of the mobile-only user. https://flic.kr/p/y5Uba7
  37. 37. THE RISE OF THE MOBILE-ONLY USER
 34% of current mobile internet users mostly go online using their phone. (source) 50% of teen smartphone owners aged 12-17 and 50% of young adults aged 18-29 say they use the internet mostly on their mobile phone. (source) 77% of mobile searches take place at home or work, only 17% on-the-go, according to Google. (source) Blacks, Hispanics, low-income Americans, less- educated Americans, and young adults are more likely to be mobile-only users. (source)
  38. 38. This is not a case for mobile. This is a case for rapid & broad change.
  39. 39. Our Future?
  40. 40. V. WORKING WITH CONTENT
  41. 41. https://flic.kr/p/h6X7n
  42. 42. mobile first “ Mobile devices require software development teams to focus on only the most important data and actions in an application. Mobile First - Luke Wroblewski @lukew
  43. 43. The University Home Page Content Delivery vs. Tangible Utility
  44. 44. Legacy Content We Have User’s Journey Aspirational Content We Need courtesy of Sara Wachter-Boettcher
  45. 45. http://flic.kr/p/5DdC9v Dumb blobs need to transform into smart chunks.
  46. 46. https://flic.kr/p/2FsBT The future of headless content.
  47. 47. API First APIs: The Plumbing Create Once, Publish Everywhere APIs are the infrastructure for your Future Friendly initiatives...
  48. 48. It’s Create Once. NOT Write Once. a friendly reminder... or else it’d be called WOPE
  49. 49. Update once. Publishes to: Google Glass, Mobile Website, Student Portal, Transportation Website, & Twitter PRT API Example
  50. 50. We’re not designing pages, we’re designing systems of components. - Stephen Hay, @stephenhay
  51. 51. The UNIX Philosophy for content? https://flic.kr/p/Wr5g
  52. 52. Enabling remix & reuse of content. https://flic.kr/p/4EKoXz
  53. 53. http://flic.kr/p/9ux7kJ Content flows like water?
  54. 54. glasses with chunky content http://flic.kr/p/8AE4ha
  55. 55. http://flic.kr/p/fJ9GEX
  56. 56. http://flic.kr/p/6DxS9D The reality: chunky water
  57. 57. Patterns bring style to standardized content.
  58. 58. Designing & crafting our content. https://flic.kr/p/a3MwRB
  59. 59. Content governance will become critical. https://flic.kr/p/6M6E2Q
  60. 60. To provide flexibility to meet new opportunities. https://flic.kr/p/dYjcZD
  61. 61. What will content be like in 2020?
  62. 62. VI. LOOKING AT PLATFORM
  63. 63. APIs Mobile Web Native Apps Mobile Templates Standalone sites A poor representation of a possible platform strategy... Responsive Designs
  64. 64. Walled-in, silo-ed native apps are a dead end. https://flic.kr/p/snZJc
  65. 65. Lego of tech means lego of content, UI, & interactions. https://flic.kr/p/aQmq2v
  66. 66. How do we transfer experience from one device to another? https://flic.kr/p/6ZZQKC
  67. 67. It's not about owning moments. It's about owning moments that integrate with other moments
  68. 68. How do we take advantage of new interfaces? messaging, conversational, wearables, physical web
  69. 69. As we create experiences in all these different contexts we should be true to the context. - Josh Clark @bigmediumjosh
  70. 70. What will platforms be like in 2020?
  71. 71. wrapping it up VII. WRAPPING IT UP https://flic.kr/p/MH6U3
  72. 72. A Future Friendly Strategy I. Acknowledge & embrace unpredictability. II. Think & behave in a future-friendly way. III. Help others do the same.
  73. 73. Developing a future-friendly strategy takes time and buy-in. It’s an ever evolving thing. This sh!t is complicated. Don’t get discouraged.
  74. 74. http://flic.kr/p/7jWpEb Maybe by being Future Friendly...
  75. 75. ...and forging future-ready partnerships... http://flic.kr/p/gidRPX
  76. 76. ...we can find unicorns & rainbows.
  77. 77. http://flic.kr/p/agyEkb
  78. 78. Thanks for listening!
  79. 79. Questions?
  80. 80. @dmolsen dmolsen.com

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