A common refrain from both management and clients alike today (still!) is, "We need an app...." Unfortunately, over the long-term, mobile solutions will need to be more diversified than a single app or even a single platform. Not only will your customers be affected by the rapid adoption of smartphones but also your workforce and business processes. From optimizing web content to developing unique experiences mobile will touch and transform your entire enterprise. Together we’ll look ahead to see what kind of changes an enterprise needs to make to be future friendly.
This talk was presented at the Huawei Mobile Information Revolution Think Tank on November 19, 2015.