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Trends for 2017 as seen from Proximus Move

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Presentation given on the Trendevent 2017 by Belgain agency www.wijs.be

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Trends for 2017 as seen from Proximus Move

  1. 1. Trendevent 2017
  2. 2. Hi, I’m @kodel I w ork in this big building
  3. 3. Trendevent 2017 14K smart colleagues many great ideas why thou so slow? big wheels keep on turning What is it like to work there?
  4. 4. Trendevent 2017 Internal innovation on non-core projects in an isolated environment with dedicated budget, people and governance. Succes! (but: how to move to the core?) First innovation attempt
  5. 5. Not impressed with tech evolutions
  6. 6. Not impressed with Smartphones
  7. 7. Not impressed with Tesla
  8. 8. Not impressed with Bots
  9. 9. Not impressed with solar farms
  10. 10. Latest technology does not succeed in
 changing the structures of everyday life.
  11. 11. Tech’s past had been to centralise/globalise
  12. 12. Uber
  13. 13. Airbnb
  14. 14. Deliveroo
  15. 15. Trendevent 2017 I still haul a cab / rent a room / order a pizza Still a middleman (but in the gig economy) Winner takes it all scenario Platforms become the new evil guy This is not a sustainable model
  16. 16. Proximus Move
  17. 17. Goal: find ideal telco for millennials
  18. 18. Trendevent 2017 Fully digital is a must Highly individual needs Inbuilt marketing-bullshit radar Big spender only for experiences What we already know
  19. 19. Trendevent 2017 More market research will not help Let’s do this for real Use a loose plan but strict methodology Be 100% transparent What we decided
  20. 20. Trendevent 2017 We created a framework Mixed team from Wijs and Proximus Focus on 1 location Give full autonomy What we did
  21. 21. Trendevent 2017 7 cascaded sprints 3 subteams (dev, design, marketing) Cocreation - design thinking - scrum How we organised
  22. 22. Discovery TV-night with friends
  23. 23. Onboarding Chat to become a customer
  24. 24. Delivery MiFi + Chromecast
  25. 25. Product City Experiences
  26. 26. Service Omnichannel aggregation
  27. 27. Retention Help people leave in style
  28. 28. Ambassadorship Convince your parents
  29. 29. What we learned
  30. 30. Trendevent 2017 Small is beautiful Test - test - test Don’t write specs Speed (1 week: OK. 1 day: better!) Preparation
  31. 31. Trendevent 2017 Trust the team Ticking the boxes = not good Check for fit in the team = good Belief in mission + flexibility = key Selection
  32. 32. Trendevent 2017 No access for managers (opinions) Open for experts (knowledge) Weekly feedback moments (demo day) Reporting: make it all public Execution

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