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13/06/2017
1
Digital Happiness in China
Sogeti VINT Symposium 2017, Bussum, June 13th 2017
Ed Sander, ChinaTalk
www.chinat...
13/06/2017
2
www.chinatalk.nl 3
The Chinternet
Outside the Great FirewallOutside the Great FirewallOutside the Great Firew...
13/06/2017
3
www.chinatalk.nl 5
7:00 AM - Checking Chats and Moments Timeline
Entering Chinese Text
• Drawing and choosing...
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Ed Sander

  1. 1. 13/06/2017 1 Digital Happiness in China Sogeti VINT Symposium 2017, Bussum, June 13th 2017 Ed Sander, ChinaTalk www.chinatalk.nl 2 The Great Firewall
  2. 2. 13/06/2017 2 www.chinatalk.nl 3 The Chinternet Outside the Great FirewallOutside the Great FirewallOutside the Great FirewallOutside the Great Firewall InsideInsideInsideInside the Great Firewallthe Great Firewallthe Great Firewallthe Great Firewall GoogleGoogleGoogleGoogle Baidu, Qihoo, Sogou FacebookFacebookFacebookFacebook Qzone, Kaixin001, RenRen TwitterTwitterTwitterTwitter Sina Weibo, Tencent Weibo MSNMSNMSNMSN Tencent QQ YoutubeYoutubeYoutubeYoutube iQiyi, Tencent Video, Youku Tudou, etc WikipediaWikipediaWikipediaWikipedia Baidu Baike, Weigi Baike FoursquareFoursquareFoursquareFoursquare Jiepang GrouponGrouponGrouponGroupon Meituan, Dianping, Nuomi eBayeBayeBayeBay Taobao LinkedinLinkedinLinkedinLinkedin Linkedin, Ushi, Tianji, Dajie WhatsappWhatsappWhatsappWhatsapp Weixin (WeChat) BloggerBloggerBloggerBlogger,,,, WordpressWordpressWordpressWordpress Sina Boke, Sohu Boke Tinder /Tinder /Tinder /Tinder / GrindrGrindrGrindrGrindr MoMo, TanTan / Blued VineVineVineVine Meipai, Weishi InstagramInstagramInstagramInstagram Miaopai, Meitu Periscope,Periscope,Periscope,Periscope, MerecatMerecatMerecatMerecat Ingke, YY, Yizhibo, Douyu, Panda TV WeChat
  3. 3. 13/06/2017 3 www.chinatalk.nl 5 7:00 AM - Checking Chats and Moments Timeline Entering Chinese Text • Drawing and choosing the right characters • Entering pinyin and choosing the right characters • Voice messaging www.chinatalk.nl 6
  4. 4. 13/06/2017 4 www.chinatalk.nl 7 8:00 AM - Cycling to the metro station Source: CCTV www.chinatalk.nl 8 8:30 AM - Catching up with Subscription Accounts
  5. 5. 13/06/2017 5 www.chinatalk.nl 9 9:00 AM – Logging into WeChat desktop www.chinatalk.nl 10 10:00 AM - Visiting a customer: Hailing & Paying a Taxi Enter your location and destination.
  6. 6. 13/06/2017 6 www.chinatalk.nl 11 Hailing & Paying a Taxi Interested driver and license plate, 1,3 km and 2 minutes away. Option to call driver. Number of drivers notified. Offer a tip. Confirm getting in the cab or cancel. www.chinatalk.nl 12 Hailing & Paying a Taxi Pay with WeChat Payment by entering the cab fare. Enter pin code Processing
  7. 7. 13/06/2017 7 www.chinatalk.nl 13 11:30 AM - Ordering lunch ‘I want to order food’. Choose items from the menu. www.chinatalk.nl 14 Ordering lunch Payment confirmation Order confirmation
  8. 8. 13/06/2017 8 www.chinatalk.nl 15 Ordering lunch www.chinatalk.nl 16 3:00 PM - Online Shopping: JingDong
  9. 9. 13/06/2017 9 www.chinatalk.nl 17 3:00 PM - Online Shopping: WeiDian www.chinatalk.nl 18 5:00 PM - Taking the bus home …
  10. 10. 13/06/2017 10 www.chinatalk.nl 19 Following Favorite Brands Scan the QR code to follow the brand’s official account. www.chinatalk.nl 20 Following Favorite Brands Shop 5 RMB discount Buy trays of Bing Feng.
  11. 11. 13/06/2017 11 www.chinatalk.nl 21 6:00 PM - Getting a cold drink Pick a drink www.chinatalk.nl 22 Getting a cold drink Choose to pay with WeChat. Scan the QR code in WeChat.
  12. 12. 13/06/2017 12 www.chinatalk.nl 23 Getting a cold drink Buy now www.chinatalk.nl 24 6:30 PM - Doing groceries … “You are welcome to pay by WeChat.”
  13. 13. 13/06/2017 13 www.chinatalk.nl 25 Paying for groceries Payment instructions at the cash register. www.chinatalk.nl 26 Paying for groceries Payment confirmation. Cashier scans bar code on phone.
  14. 14. 13/06/2017 14 www.chinatalk.nl 27 7:30 PM – Dinner with friends: Group Buying (Dianping) www.chinatalk.nl 28 10:00 PM - Hospital appointments
  15. 15. 13/06/2017 15 www.chinatalk.nl 29 10:30 PM – Video calling and playing games www.chinatalk.nl 30 But there’s more ... Send money to friends. Savings. Share the bill. Pay utilities. Public services Flight & train tickets Movie tickets Donate to charity.
  16. 16. 13/06/2017 16 www.chinatalk.nl 31 The West vs China www.chinatalk.nl 32 35% of mobile time is spent on WeChat Source: Mary Meeker 2016 Internet Trends Report, KGCB, Hillhouse Capital 50% of WeChat users spend 90 minutes or more per day in WeChat >90% of Chinese smartphone owners use WeChat WeChat; 35% QQ; 10%Other Tencent; 10% Rest; 45%
  17. 17. 13/06/2017 17 WeChat MAU Growth (millions of users) www.chinatalk.nl 33 195 236 272 355 396 438 468 500 549 600 650 687 762 806 846 889 938 0 100 200 300 400 500 600 700 800 900 1000 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 MAU MAU ES1 www.chinatalk.nl 34 QR Codes?
  18. 18. Dia 33 ES1 Ed Sander; 10-1-2017
  19. 19. 13/06/2017 18 % of Internet Users using QR Codes in 2015 www.chinatalk.nl 35 50% 21% 20% 16% 13% 13% 10% 7% 0% 10% 20% 30% 40% 50% 60% China Singapore Brazil Italy USA Germany France UK Source: WeAreSocial www.chinatalk.nl 36 On the street ... Pictures: Ed Sander & Christina Xu
  20. 20. 13/06/2017 19 What does this mean for the west? www.chinatalk.nl 38 Voice Messaging Whatsapp Aug 2013 FB Messenger Jan 2013 WeChat 2011
  21. 21. 13/06/2017 20 www.chinatalk.nl 39 Paying friends FB Messenger July 2015 WeChat June 2014 www.chinatalk.nl 40 Hailing a Ride FB Messenger Dec 2015 WeChat Jan 2014
  22. 22. 13/06/2017 21 www.chinatalk.nl 41 Ordering food Facebook May 2017 WeChat Feb 2014 www.chinatalk.nl 42 Copying the Copycat
  23. 23. 13/06/2017 22 www.chinatalk.nl 43 Xing Fu www.chinatalk.nl 44 Privacy? Nosedive?
  24. 24. 13/06/2017 23 www.chinatalk.nl 45 Sesame Credit & Baihe www.chinatalk.nl 46 Download op ChinaTalk.nl
  25. 25. 13/06/2017 24 THANK YOU CONTACT ED SANDER (艾徳艾徳艾徳艾徳) + 31 (0) 651 214 206 ed@chinatalk.nl www.chinatalk.nl nl.linkedin.com/in/edsander/ @edsander

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