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Meetings in 2025: Predictions for the future for the hospitality industry - PMPI MACE 2016

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Meetings in 2025: Predictions for the future for the hospitality industry - PMPI MACE 2016

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Meetings in 2025: Predictions for the future for the hospitality industry - PMPI MACE 2016

  1. 1. Meeting in 2025: Predictions for the Future of Our Industry Dan Berger Social Tables @DanBerger #MACE16
  2. 2. I am a participant. I am a planner. I am a believer. I am a supplier.
  3. 3. #MACE2016 | @socialtables | 2016
  4. 4. #MACE2016 | @socialtables | 2016 2025
  5. 5. Source: US Bureau of Labor Statistics There are more meeting planners in the world.
  6. 6. Meeting planning is a more strategic function.
  7. 7. Meeting planning is a more organized, respected, and common field.
  8. 8. #MACE2016 | @socialtables | 2016 Live events are seen as a viable source of revenue for many companies.
  9. 9. #MACE2016 | @socialtables | 2016 Experiences are more common but also more expensive.
  10. 10. Meetings are smaller and more intimate.
  11. 11. Source: IBISworld, USA Today The travel industry is more consolidated.
  12. 12. Meeting and event planning companies have also consolidated. Source: IBISworld, USA Today
  13. 13. Event coordination is automated.
  14. 14. Meeting space is a commodity.
  15. 15. Group business is now predominantly booked online.
  16. 16. Our industry is more transparent than ever.
  17. 17. #MACE2016 | @socialtables | 2016 Hotels serve the group and luxury markets.
  18. 18. The meeting booking process has been revolutionized.
  19. 19. Most event software is free.
  20. 20. Hotel sales managers are now meeting success managers.
  21. 21. #MACE2016 | @socialtables | 2016 Meal replacements are available to make meetings more efficient.
  22. 22. #MACE2016 | @socialtables | 2016 Outdoor events must take place under tented structures.
  23. 23. Desired content is crowdsourced from attendees.
  24. 24. Peer-to-peer learning is the most popular education style.
  25. 25. Attendees discover events, sessions, and people seamlessly.
  26. 26. Some events will be crowdfunded.
  27. 27. Free events will be expected by consumers.
  28. 28. #MACE2016 | @socialtables | 2016 Meetings do not have education because content will be available online.
  29. 29. Face-to-face interactions are more coveted than ever. Source: eMarketer, April 2014
  30. 30. There will be a subscription model for events.
  31. 31. Event apps no longer exist and their functionality is native to our devices.
  32. 32. Rooms are setup and torn down by robots.
  33. 33. Everything planners need is available on-demand.
  34. 34. 1990s 2010s 2030s Most events will have a virtual audience.
  35. 35. Attendees meet the right people and no business cards are exchanged.
  36. 36. Destinations measure their success by economic impact.
  37. 37. #MACE2016 | @socialtables | 2016 1. Time is the most valuable resource in business
  38. 38. #MACE2016 | @socialtables | 2016 2. Events are becoming a strategic marketing product
  39. 39. #MACE2016 | @socialtables | 2016 3. Software is eating the world
  40. 40. #MACE2016 | @socialtables | 2016 4. We’re transitioning from bureaucratic hierarchies to technology-driven networks
  41. 41. #MACE2016 | @socialtables | 2016 5. The sharing economy is not slowing down
  42. 42. #MACE2016 | @socialtables | 2016 6. Everything is a function space for meetings and events
  43. 43. #MACE2016 | @socialtables | 2016 7. Every industry is consolidating
  44. 44. #MACE2016 | @socialtables | 2016 8. Traditional education is losing significance, moving online, and becoming free
  45. 45. #MACE2016 | @socialtables | 2016 9. Business models are changing to due to increased competition
  46. 46. #MACE2016 | @socialtables | 2016 10. Technology is seamlessly integrating into our lives
  47. 47. #pcma #eventprofs | @socialtables | 2015 6. Everything is a function space for meetings and events. 7. Every industry is consolidating. 8. Traditional education is losing significance, moving online, and becoming free. 9. Business models are changing due to increased competition. 10. Technology is seamlessly integrating into our lives. 1. Time is the most valuable resource in business. 2. Events are becoming a strategic marketing product. 3. Software is eating the world. 4. We’re transitioning from bureaucratic hierarchies to technology-driven networks. 5. The sharing economy is not slowing down. 10 global trends to be mindful of
  48. 48. #MACE2016 | @socialtables | 2016 Connecting | Q&A email: dan@socialtables.com twitter: @danberger snapchat: danjberger
  49. 49. #MACE16 Record your attendance in the app for CEUs The code for this session is: FTHXZ

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