China
Key Mobile Trends
&
WeChat Focus
General Mobile Trends in China
Mobile internet users to soon exceed PC’s
@ChinaConnectEU
Source: iresearch
www.chinaconnect.fr
16/06/2016 5
+30% growth of Smartphone Users by 2019
Source: Statista 2016
@ChinaConnectEU www.chinaconnect.fr
@ChinaConnectEU
71% of Mobile Time spent on Tencent/Alibaba/Baidu
platforms
Source:
KPCB/Hill Capital - April 2016
www.chi...
16/06/2016 7
2/3rd of China new internet users first logged via
Smartphones
Source: CNNIC / «the 37th statistical report o...
16/06/2016 8
Note: converted at the exchange rate of US 1$=RMB 6.15; includes display (banners,
video, and rich media) and...
16/06/2016 9
Top 15 China Mobile Advertising Networks
Source: TalkingData 2016
@ChinaConnectEU www.chinaconnect.fr
16/06/2016 10
Source: Emarketer.com / Nov 2015
APAC ranks 2nd in mobile messaging app user
penetration
@ChinaConnectEU www...
16/06/2016 11
Source: Emarketer.com / Nov 2015
+ 12,9%
+ 7%
+ 2,1%
+ 3,1%
+ 7,9%
+ 5,9%
% OF MOBILE PHONE INTERNET USERS
@...
Mobile Commerce in China
“Let the people
be able to
consume, dare to
consume and be
willing to
consume”
Prime Minister Li Keqiang
@ChinaConnectEU w...
China Mobile Shopping still grows double digit
Source: Iresearch – April 2016
@ChinaConnectEU www.chinaconnect.fr
16/06/2016 15
Mobile shopping just passed PC Shopping
Source: www.isearchchina.com , April 2016
@ChinaConnectEU www.chinac...
16/06/2016 16
Mobile Fuels « Impulse » Purchase, of Lower Value
Sources: IRESEARCH, Emarketer
1$ = 6,51 RMB
@ChinaConnectE...
Chinese mobile shoppers love the night!
@ChinaConnectEU
Source:www.emarketer.com
www.chinaconnect.fr
@ChinaConnectEU
Alibaba leads in Mobile Shopping
Source: Iresearch April 2016
www.chinaconnect.fr
by GMV, in 2015
Phenomenal rise of mobile sales during Alibaba’s
Single’s Day/11.11
@ChinaConnectEU
Source: Tmall / November 2014-2015 / Z...
Chinese lead worldwide social mobile purchases
@ChinaConnectEU
Source: GlobalWebIndex Q4 2014
www.chinaconnect.fr
Mobile Travel in China
16/06/2016 22
Fast growing dominance of mobile Travel sales
Source: Analysys International Enfodesk, 2015 China mobile tra...
Mobile Payment in China
16/06/2016 24
More than a third of Mobile Payment Users are
smartphone users
Note:ages 14+; mobile phone users who have ma...
16/06/2016 25
Smartphone shoppers will represent 86% of digital
buyers in 5 years
Note:ages 14+; mobile phone users who ha...
@ChinaConnectEU
Q= My mobile phone will become my main tool for which to purchase
www.chinaconnect.fr
China far ahead of P...
Alibaba’s Alipay leads third-party mobile payment
@ChinaConnectEU
Note: Banks and UnionPay are excluded. Only third party ...
@ChinaConnectEU
WeChat drives the highest engagement
in mobile payment
Source: KPCB/Hill Capital April 2016
www.chinaconne...
Mobile Video in China
Mobile has exceeded other devices for video
consumption
Source: www.emarketer.comNote: ages 6+ living across tier 1-4 citi...
Smartphone Video Viewers in China are young
@ChinaConnectEU
Source: www.emarketer.com/ Oct 2015/ %of respondents
www.china...
Where & When do Mobile Users Watch Videos?
@ChinaConnectEU
Source: www.emarketer.com / Nov 2015
www.chinaconnect.fr
@ChinaConnectEU
Source: www.emarketer.com / Nov 2015
www.chinaconnect.fr
Where & When do Mobile Users access
Entertainment...
16/06/2016 34
Note: n=2,473 who have heard of virtual reality technology
Sources: IResearch Consulting Group, *2016 China ...
16/06/2016 35
Source: Analysys International Enfodesk, *2016 China Virtual Reality
Devices Research Report, * Jan 27, 2016...
Mobile Gaming in China
16/06/2016 37
Chinese Games Market Revenue Growth
Source:Newzoo / Q2 2016 update Global games Market Report Premium
@China...
16/06/2016 38
Slowing Growth of Chinese Mobile Gamers
Source: DataEye, Annual Data Report on China’s Mobile Gaming Industr...
16/06/2016 39
Mobile Gamers in China first play on smartphones
Note:mobile gamers ages 18+ who have played at least 1 game...
Focus
16/06/2016 40
@ChinaConnectEU www.chinaconnect.fr
WeChat Focus
@ChinaConnectEU www.chinaconnect.fr
Penetration in China Tiers
Source: Tencent Oct 2015
@ChinaConnectEU www.chinaconnect.fr
Pionneering the app-within-an-app model
@ChinaConnectEU www.chinaconnect.fr
Philosophy
@ChinaConnectEU www.chinaconnect.fr
West China
Philosophy
@ChinaConnectEU
Philosophy
www.chinaconnect.fr
West China
16/06/2016 46
@ChinaConnectEU
Philosophy
www.chinaconnect.fr
West China
@ChinaConnectEU
Philosophy
www.chinaconnect.fr
West China
16/06/2016 48
@ChinaConnectEU
Philosophy
www.chinaconnect.fr
West China
16/06/2016 49
@ChinaConnectEU
Philosophy
www.chinaconnect.fr
West China
@ChinaConnectEU
Philosophy
www.chinaconnect.fr
West China
@ChinaConnectEU
Philosophy
www.chinaconnect.fr
West China
So much more than stickers…
@ChinaConnectEU www.chinaconnect.fr
… and messaging
@ChinaConnectEU www.chinaconnect.fr
The Chinese leap-frogged credit cards
@ChinaConnectEU www.chinaconnect.fr
…and embraced mobile payments with WeChat Wallet
@ChinaConnectEU www.chinaconnect.fr
…unlocking new monetization opportunities
for the entire ecosystem
@ChinaConnectEU www.chinaconnect.fr
WeChat Wallet Services
@ChinaConnectEU www.chinaconnect.fr
@ChinaConnectEU
31% of WeChat users bought on WeChat
Source: Source: McKinsey’s 2016 China Digital Consumer Survey Report....
Cashless payment overseas in 20 countries
@ChinaConnectEU www.chinaconnect.fr
WeChat official accounts/subscriptions
@ChinaConnectEU www.chinaconnect.fr
WeChat Wallet goes offline
@ChinaConnectEU www.chinaconnect.fr
Split the Bill between friends
@ChinaConnectEU www.chinaconnect.fr
Hail a Cab
@ChinaConnectEU www.chinaconnect.fr
Catch up some reading
@ChinaConnectEU www.chinaconnect.fr
Buy Food & Beverages…
@ChinaConnectEU www.chinaconnect.fr
@ChinaConnectEU www.chinaconnect.fr
… also abroad, through WeChat crossborder payment,
while scanning a QR code
Send instructions to your Butler
@ChinaConnectEU www.chinaconnect.fr
Do some Showrooming
@ChinaConnectEU www.chinaconnect.fr
Share Realtime Location with a friend
@ChinaConnectEU www.chinaconnect.fr
Pay Utility Bill
@ChinaConnectEU www.chinaconnect.fr
Manage Personal Wealthfund
@ChinaConnectEU www.chinaconnect.fr
Make Donations to Charities
@ChinaConnectEU www.chinaconnect.fr
Get Coupons, Shop on JD, Group Buying
@ChinaConnectEU www.chinaconnect.fr
16/06/2016 74
@ChinaConnectEU www.chinaconnect.fr
Virtual Red Envelopes worth 8B RMB were sent on
Chinese New Year
Source:...
@ChinaConnectEU www.chinaconnect.fr
Don’t Hesitate to Contact us at contact@chinaconnect.fr
if You Want to Download the Sl...
THANK YOU
China Connect: WeChat and the Key Mobile Market Trends in China
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China Connect: WeChat and the Key Mobile Market Trends in China

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The Latest China's Global Mobile Market Trends in eCommerce, Payment, Video, Gaming, Travel at a glance; And a focus on China's mega-app WeChat

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  • Mobile netizens to exceed PC users in 2017
    Source: iresearch 2014
  • DEVICES USED BY NEW* INTERNET USERS IN CHINA TO ACCESS THE INTERNET, 2014 & 2015
    http://www.emarketer.com/Article/New-Internet-Users-China-Mobile-Internet-Users/1013535
    Note: ages 6+; excludes HK & Macau
    *accessed the internet for the first time in the past 12 months.
    Source: China internet network information center (CNNIC) «the 37th statistical report on internet development in China, Jan 22 2016

  • MOBILE INTERNET AD SPENDING IN CHINA 2014-2019 (BILLIONS, % OF DIGITAL AD SPENDING AND % OF TOTAL AD SPENDING)
    Note: converted at the exchange rate of US 1$=RMB 6.15; includes display (banners, video, and rich media) and search; excludes sms, mms, and P2P messaging-based advertising: ad spending on tablets is included; excludes Hong Kong.
  • The rankling is based on a comprehensive calculation of user coverage, clicks, media quality and other indexes of advertising networks in 2015
  • Note: mobile phone users of any age who use an over-the-top (OTT) messaging app via mobile phone (browser or app) at least once per month
  • Note: mobile phone users of any age who use an over-the-top (OTT) messaging app via mobile phone (browser or app) at least once per month
    Source: Emarketer.com / Nov 2015
  • China Mobile Shopping
    Source: Iresearch – Jan 2015
  • MOBILE ECOMMERCE PENETRATION
  • MOBILE FUELS PURCHASE OF LOWER VALUE « IMPULSE » PRODUCTS
    Rajouter une ligne rouger entre 2001 ET 1001
    Chercher la date
  • Preferred time of day for shopping mobile
    Devices according to teen/ adult mobile buyers in China, March 2015 (%of respondent)
    Source:www.emarketer.com
  • Preferred time of day for shopping mobile
    Devices according to teen/ adult mobile buyers in China, March 2015 (%of respondent)
    Source:www.emarketer.com
  • Who purchased a product online using a mobile
    Source: GlobalWebIndex Q4 2014
  • http://www.emarketer.com/Article/Digital-Travel-Sales-China-Tip-Toward-Mobile/1013093
  • MOBILE INTERNET AD SPENDING IN CHINA 2014-2019 (BILLIONS, % OF DIGITAL AD SPENDING AND % OF TOTAL AD SPENDING)
    Note: converted at the exchange rate of US 1$=RMB 6.15; includes display (banners, video, and rich media) and search; excludes sms, mms, and P2P messaging-based advertising: ad spending on tablets is included; excludes Hong Kong.
  • Mobile adoption for payment varies widely
    Q= My mobile phone will become my main tool for which to purchase
  • Share of China main third-party mobile payment companies in Q3 2015

    Note: Banks and UnionPay are excluded. Only third party payment companies are included, Iresearch will update historical data in accordance with the latest market conditions, the data were calculated and estimated according to the interviews with experts and enterprises in iresearch statistical forecast model
    Source: Dec 2015, Iresearch Global Inc
  • Who view Digital Video via Desktop/Laptop VS. Smartphone, 2012-2015 (% of respondents)
    Note: ages 6+ living across tier 1-4 cities
    Source: www.emarketer.com
  • Demographic Profil of Smartphone Video Viewers in China
    Source: www.emarketer.com/ Oct 2015/ %of respondents
  • Locations / Situations where Mobile Device Users in China Watch Mobile Videos
    Source: www.emarketer.com / Nov 2015
  • Locations / Situations where Mobile Device Users in China Access Entertainment content via Mobile Devices
  • Note: Includes hardware, software, content and other services; excludes Hong Kong and Macau
  • MOBILE INTERNET AD SPENDING IN CHINA 2014-2019 (BILLIONS, % OF DIGITAL AD SPENDING AND % OF TOTAL AD SPENDING)
    Note: converted at the exchange rate of US 1$=RMB 6.15; includes display (banners, video, and rich media) and search; excludes sms, mms, and P2P messaging-based advertising: ad spending on tablets is included; excludes Hong Kong.
  • http://www.emarketer.com/Article/Smartphones-Main-Mobile-Gaming-Devices-China/1013743
  • http://www.emarketer.com/Article/Smartphones-Main-Mobile-Gaming-Devices-China/1013743
  • There are 2 types of people in the world
  • WeChat penetration in China 2015
    Source: Tencent Oct 2015
  • Pionneering the app-within-an-app model
  • central in daily / hourly Users’s (social lives)
  • A changer logo star wars
  • The Chinese leap-frogged credit cards
  • Unlocking new monetization opportunities for the entire ecosystem
  • WeChat Wallet Services
  • Cashless payment overseas in 20 countries
  • 2- WeChat official accounts/subscriptions
  • WeChat Wallet goes offline
  • Split the Bill
  • Hail a Cab
  • Catch up some reading
  • Send instructions to your Butler
  • Do some Showrooming
  • Share Realtime Location with a friend
  • Pay Utility Bill
  • Make Donations to Charities
  • Get Coupons, Shop on JD, Group Buying
  • China Connect: WeChat and the Key Mobile Market Trends in China

    1. 1. China Key Mobile Trends & WeChat Focus
    2. 2. General Mobile Trends in China
    3. 3. Mobile internet users to soon exceed PC’s @ChinaConnectEU Source: iresearch www.chinaconnect.fr
    4. 4. 16/06/2016 5 +30% growth of Smartphone Users by 2019 Source: Statista 2016 @ChinaConnectEU www.chinaconnect.fr
    5. 5. @ChinaConnectEU 71% of Mobile Time spent on Tencent/Alibaba/Baidu platforms Source: KPCB/Hill Capital - April 2016 www.chinaconnect.fr
    6. 6. 16/06/2016 7 2/3rd of China new internet users first logged via Smartphones Source: CNNIC / «the 37th statistical report on internet development in China, Jan 2016 www.chinaconnect.fr@ChinaConnectEU
    7. 7. 16/06/2016 8 Note: converted at the exchange rate of US 1$=RMB 6.15; includes display (banners, video, and rich media) and search; excludes sms, mms, and P2P messaging-based advertising: ad spending on tablets is included; excludes Hong Kong. Source: Emarketer.com / Sep2015 @ChinaConnectEU www.chinaconnect.fr Mobile Internet advertising to reach almost half of total ad spendings by 2019
    8. 8. 16/06/2016 9 Top 15 China Mobile Advertising Networks Source: TalkingData 2016 @ChinaConnectEU www.chinaconnect.fr
    9. 9. 16/06/2016 10 Source: Emarketer.com / Nov 2015 APAC ranks 2nd in mobile messaging app user penetration @ChinaConnectEU www.chinaconnect.fr % OF MOBILE PHONE INTERNET USERS
    10. 10. 16/06/2016 11 Source: Emarketer.com / Nov 2015 + 12,9% + 7% + 2,1% + 3,1% + 7,9% + 5,9% % OF MOBILE PHONE INTERNET USERS @ChinaConnectEU www.chinaconnect.fr APAC ranks 2nd in Mobile messaging app user penetration
    11. 11. Mobile Commerce in China
    12. 12. “Let the people be able to consume, dare to consume and be willing to consume” Prime Minister Li Keqiang @ChinaConnectEU www.chinaconnect.fr
    13. 13. China Mobile Shopping still grows double digit Source: Iresearch – April 2016 @ChinaConnectEU www.chinaconnect.fr
    14. 14. 16/06/2016 15 Mobile shopping just passed PC Shopping Source: www.isearchchina.com , April 2016 @ChinaConnectEU www.chinaconnect.fr
    15. 15. 16/06/2016 16 Mobile Fuels « Impulse » Purchase, of Lower Value Sources: IRESEARCH, Emarketer 1$ = 6,51 RMB @ChinaConnectEU www.chinaconnect.fr
    16. 16. Chinese mobile shoppers love the night! @ChinaConnectEU Source:www.emarketer.com www.chinaconnect.fr
    17. 17. @ChinaConnectEU Alibaba leads in Mobile Shopping Source: Iresearch April 2016 www.chinaconnect.fr by GMV, in 2015
    18. 18. Phenomenal rise of mobile sales during Alibaba’s Single’s Day/11.11 @ChinaConnectEU Source: Tmall / November 2014-2015 / Zenithoptimedia / Performics www.chinaconnect.fr
    19. 19. Chinese lead worldwide social mobile purchases @ChinaConnectEU Source: GlobalWebIndex Q4 2014 www.chinaconnect.fr
    20. 20. Mobile Travel in China
    21. 21. 16/06/2016 22 Fast growing dominance of mobile Travel sales Source: Analysys International Enfodesk, 2015 China mobile travel Transportation booking market report, Oct 2, 2015 @ChinaConnectEU www.chinaconnect.fr
    22. 22. Mobile Payment in China
    23. 23. 16/06/2016 24 More than a third of Mobile Payment Users are smartphone users Note:ages 14+; mobile phone users who have made at least one proximity mobile payment transaction in the past 6 months; includes point of sale transactions made by using mobile devices as a payment method; excludes transactions made via tablet Source: Emarketer.com / May 2016 @ChinaConnectEU www.chinaconnect.fr
    24. 24. 16/06/2016 25 Smartphone shoppers will represent 86% of digital buyers in 5 years Note:ages 14+; mobile phone users who have used their smartphone to make at least one purchase wia web browser or smartphone app during the calendar year; excludes Hong Kong Source: Emarketer.com / May 2016 @ChinaConnectEU www.chinaconnect.fr
    25. 25. @ChinaConnectEU Q= My mobile phone will become my main tool for which to purchase www.chinaconnect.fr China far ahead of Payment intention via mobile
    26. 26. Alibaba’s Alipay leads third-party mobile payment @ChinaConnectEU Note: Banks and UnionPay are excluded. Only third party payment companies are included, Iresearch will update historical data in accordance with the latest market conditions, the data were calculated and estimated according to the interviews with experts and enterprises in iresearch statistical forecast model Source: Dec 2015, Iresearch Global Inc www.chinaconnect.fr P: Q3 2015
    27. 27. @ChinaConnectEU WeChat drives the highest engagement in mobile payment Source: KPCB/Hill Capital April 2016 www.chinaconnect.fr
    28. 28. Mobile Video in China
    29. 29. Mobile has exceeded other devices for video consumption Source: www.emarketer.comNote: ages 6+ living across tier 1-4 cities @ChinaConnectEU www.chinaconnect.fr
    30. 30. Smartphone Video Viewers in China are young @ChinaConnectEU Source: www.emarketer.com/ Oct 2015/ %of respondents www.chinaconnect.fr
    31. 31. Where & When do Mobile Users Watch Videos? @ChinaConnectEU Source: www.emarketer.com / Nov 2015 www.chinaconnect.fr
    32. 32. @ChinaConnectEU Source: www.emarketer.com / Nov 2015 www.chinaconnect.fr Where & When do Mobile Users access Entertainment content Videos?
    33. 33. 16/06/2016 34 Note: n=2,473 who have heard of virtual reality technology Sources: IResearch Consulting Group, *2016 China Virtual Reality (VR) Industry Report, *March 4, 2016 Digital Video leads awareness for VR technology usage @ChinaConnectEU www.chinaconnect.fr
    34. 34. 16/06/2016 35 Source: Analysys International Enfodesk, *2016 China Virtual Reality Devices Research Report, * Jan 27, 2016 VR Revenues to more than double in 2017 vs 2016 @ChinaConnectEU www.chinaconnect.fr
    35. 35. Mobile Gaming in China
    36. 36. 16/06/2016 37 Chinese Games Market Revenue Growth Source:Newzoo / Q2 2016 update Global games Market Report Premium @ChinaConnectEU www.chinaconnect.fr
    37. 37. 16/06/2016 38 Slowing Growth of Chinese Mobile Gamers Source: DataEye, Annual Data Report on China’s Mobile Gaming Industry, Feb 2016 @ChinaConnectEU www.chinaconnect.fr
    38. 38. 16/06/2016 39 Mobile Gamers in China first play on smartphones Note:mobile gamers ages 18+ who have played at least 1 game via smartphone(including ipod touch) or tablet in the past 6 months Source: Electronic Entertainment Design and Research (EEDAR), deconstructing mobile & tablet gaming, Nov 2015 @ChinaConnectEU www.chinaconnect.fr
    39. 39. Focus 16/06/2016 40 @ChinaConnectEU www.chinaconnect.fr WeChat Focus
    40. 40. @ChinaConnectEU www.chinaconnect.fr
    41. 41. Penetration in China Tiers Source: Tencent Oct 2015 @ChinaConnectEU www.chinaconnect.fr
    42. 42. Pionneering the app-within-an-app model @ChinaConnectEU www.chinaconnect.fr
    43. 43. Philosophy @ChinaConnectEU www.chinaconnect.fr West China
    44. 44. Philosophy @ChinaConnectEU Philosophy www.chinaconnect.fr West China
    45. 45. 16/06/2016 46 @ChinaConnectEU Philosophy www.chinaconnect.fr West China
    46. 46. @ChinaConnectEU Philosophy www.chinaconnect.fr West China
    47. 47. 16/06/2016 48 @ChinaConnectEU Philosophy www.chinaconnect.fr West China
    48. 48. 16/06/2016 49 @ChinaConnectEU Philosophy www.chinaconnect.fr West China
    49. 49. @ChinaConnectEU Philosophy www.chinaconnect.fr West China
    50. 50. @ChinaConnectEU Philosophy www.chinaconnect.fr West China
    51. 51. So much more than stickers… @ChinaConnectEU www.chinaconnect.fr
    52. 52. … and messaging @ChinaConnectEU www.chinaconnect.fr
    53. 53. The Chinese leap-frogged credit cards @ChinaConnectEU www.chinaconnect.fr
    54. 54. …and embraced mobile payments with WeChat Wallet @ChinaConnectEU www.chinaconnect.fr
    55. 55. …unlocking new monetization opportunities for the entire ecosystem @ChinaConnectEU www.chinaconnect.fr
    56. 56. WeChat Wallet Services @ChinaConnectEU www.chinaconnect.fr
    57. 57. @ChinaConnectEU 31% of WeChat users bought on WeChat Source: Source: McKinsey’s 2016 China Digital Consumer Survey Report. % of WeChat Users Making E-commerce Purchase Through WeChat Channels Through Which Users Made E-commerce Purchase X 2 www.chinaconnect.fr
    58. 58. Cashless payment overseas in 20 countries @ChinaConnectEU www.chinaconnect.fr
    59. 59. WeChat official accounts/subscriptions @ChinaConnectEU www.chinaconnect.fr
    60. 60. WeChat Wallet goes offline @ChinaConnectEU www.chinaconnect.fr
    61. 61. Split the Bill between friends @ChinaConnectEU www.chinaconnect.fr
    62. 62. Hail a Cab @ChinaConnectEU www.chinaconnect.fr
    63. 63. Catch up some reading @ChinaConnectEU www.chinaconnect.fr
    64. 64. Buy Food & Beverages… @ChinaConnectEU www.chinaconnect.fr
    65. 65. @ChinaConnectEU www.chinaconnect.fr … also abroad, through WeChat crossborder payment, while scanning a QR code
    66. 66. Send instructions to your Butler @ChinaConnectEU www.chinaconnect.fr
    67. 67. Do some Showrooming @ChinaConnectEU www.chinaconnect.fr
    68. 68. Share Realtime Location with a friend @ChinaConnectEU www.chinaconnect.fr
    69. 69. Pay Utility Bill @ChinaConnectEU www.chinaconnect.fr
    70. 70. Manage Personal Wealthfund @ChinaConnectEU www.chinaconnect.fr
    71. 71. Make Donations to Charities @ChinaConnectEU www.chinaconnect.fr
    72. 72. Get Coupons, Shop on JD, Group Buying @ChinaConnectEU www.chinaconnect.fr
    73. 73. 16/06/2016 74 @ChinaConnectEU www.chinaconnect.fr Virtual Red Envelopes worth 8B RMB were sent on Chinese New Year Source: KPCB/Hill Capital April 2016
    74. 74. @ChinaConnectEU www.chinaconnect.fr Don’t Hesitate to Contact us at contact@chinaconnect.fr if You Want to Download the Slides LauredeCarayon - Founder&CEO Web: chinaconnect.fr Hashtag: #ChinaConnect Twitter: @ChinaConnectEU Facebook: facebook.com/ChinaConnect YouTube: youtube.com/user/ChinaConnectEU Vimeo: https://vimeo.com/chinaconnect Weibo: weibo.com/chinaconnecteu Youku: i.youku.com/u/UMzYxMzIwMjEy Blog: chinaconnect.fr/blog/ Let’s Connect
    75. 75. THANK YOU

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