Empherical Study of Consumers Perception of B2C Websites

2. Author:
Sonali Agarwal
P. S. Raychaudhuri
Presented By:
Subhankar Adhikary

3. Content
• Introduction & Objective 1
• Research Hypotheses & Methodology 2
• Analysis, Results & Conclusion 3
• Managerial Implication 4
Slide No.

4. Introduction
In this modern era of globalization, E-commerce is just like a revolution in the
market. To make better performance in business, retailers are busy learning
the customers behavior towards B2C websites so as to attract more
consumers towards them.
We through our research tried various parameter check so as to see the
varied response of consumer’s visit to the websites.
1
Objective
 Primarily to explore consumers’ perception of various B2C websites.
 Find main influencers which increase traffic in the websites.
 Main aim was to study gender behaviour and concern of the purchasers.

5. 2
Research Hypotheses
Frequency of online shopping on B2C websites changes with :
 Content
 Variety
 Performance
 Security
 Aesthetics
Methodology
 People were surveyed who have a minimum one year experience of shopping in
B2C websites in Delhi NCR.
 Sampling was done on the data set.
 Questionnaire were prepared to take the feedback.
 Judgemental Sampling was used.

6. Analysis & Results
Conclusion
3
 Generation of Scale, Reliability, and Validity Check.
 Exploratory Factor Analysis.
 Correlation.
 Regression Analysis..
Frequency of Online = 3.642+0.226(Content, Variety, Performance) + 1.091(Security) + 0.239(Aesthetics)
Shopping
From the analysis it was very clear that the factors which we took in our hypothesis do effect
consumers behaviour but security had the most highest impact on consumers frequency of visiting
websites.
 Most of the respondents were aware of the websites and online shopping.
 E-commerce is famous among young and working women who try to save time and money.
 B2C Commerce websites should make the browsing of product easy and user-friendly.
 Security during online shopping helps to bring confidence and also plays a crucial role that affects
purchase intention and frequency of visiting.

7. Managerial Implication
4
 The shopkeepers should use the internet for their marketing, as
online shopping is a growing trend.
 If E-marketers know the key factors affecting the behaviour of the
consumer they can convert the potential consumer to the loyal ones.