Online buying behaviour of consumer electronics in india Pankaj Gaurav
Analysing the factors affecting Online buying behaviour of consumer electronics’ by examining the effect of perceived risks, perceived benefits and attitude toward online shopping on shopping behaviour through an administered questionnaire and regression analysis.
A STUDY ON CUSTOMER PREFERENCES TOWARDS ONLINE GROCERY SHOPPING IN BANGALORE ...RAMESH CHAVAN
a study on customer preferences towards online grocery shopping in Bangalore city, this project is related to online shopping and study the customer attitude towards online grocery shopping.
Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Michael Aldrich is the man who invented online shopping in 1979.
Online buying behaviour of consumer electronics in india Pankaj Gaurav
Analysing the factors affecting Online buying behaviour of consumer electronics’ by examining the effect of perceived risks, perceived benefits and attitude toward online shopping on shopping behaviour through an administered questionnaire and regression analysis.
A STUDY ON CUSTOMER PREFERENCES TOWARDS ONLINE GROCERY SHOPPING IN BANGALORE ...RAMESH CHAVAN
a study on customer preferences towards online grocery shopping in Bangalore city, this project is related to online shopping and study the customer attitude towards online grocery shopping.
Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Michael Aldrich is the man who invented online shopping in 1979.
The Role of E Commerce in Improving Customer Satisfactionijtsrd
The cut throat competition in E commerce has forced the companies to focus on providing customer satisfaction and gain customer loyalty. Thus, putting up long term customer relationships through customer satisfaction is one of the pivotal foundation key factors for successful marketing, including online marketing. This research work makes an attempt to examine the role of e commerce in building customer satisfaction and its importance to maintain loyalty in consumers. However, the study indicates that there is a progressive trend in increasing awareness and its utilities. By the study we can understand that global access, 24 hours availability, convenience, increase product information are some of the ways to enhance customer satisfaction as well as the drawback experienced by the respondents is the fear of payment sin security in e commerce. The paper was with objectives of knowing the awareness, loyalty and the attitude towards online marketing. H. Bhaskar Shetty | Ms. Sowmya L ""The Role of E-Commerce in Improving Customer Satisfaction"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23904.pdf
Paper URL: https://www.ijtsrd.com/management/accounting-and-finance/23904/the-role-of-e-commerce-in-improving-customer-satisfaction/h-bhaskar-shetty
• The project was undertaken to find out the perception of the consumer of buying grocery items through online website.
• The project studied factors like- Attributes of online shopping website which the consumer prefers, issues regarding the online shopping and the perception of the consumer towards shopping of grocery items through online portals.
ABOUT THE CLASS
This class will teach you how to develop a comprehensive marketing mix plan (including marketing, social media, etc.). Discuss what is truly newsworthy material and learn how to identify the appropriate communication channels and publications. Learn how to position your organization and then craft your company message, discuss finding your company voice and how to keep the message clear and concise.
THE TAKEAWAYS
To obtain a basic understanding of branding a new product or service to people who care and want to get involved.
To establish a clear formula for building your marketing and PR foundation using best practices. (make sure to talk through price, promotion, product, and people)
To understand the difference behind Marketing, Social Media and PR and to explain the role and importance of both.
To highlight inexpensive marketing and PR tactics startups can leverage to grow brand awareness with limited resources and a tight budget.
ABOUT THE INSTRUCTORS, Joanna Singleton & Missy Wyszynski
Joanna Singleton is a Partner at Jackson Spalding, one of the largest independent communications firms in the Southeast, with offices in Atlanta, Athens and Dallas. Today, she oversees account work for a variety of Dallas-based clients, including Klyde Warren Park. Over the years she has compiled an impressive network of media contacts that have landed her clients in The New York Times, The Wall Street Journal and on CNN. Prior to joining Jackson Spalding in 2005, Joanna worked in Washington, DC for CBS News and a global PR firm where she became well-versed in public affairs and issues management.
Missy Wyszynski is a leader in real-estate marketing working on the most high profile projects in Texas. Work includes comprehensive marketing solutions for residential, retail and mixed-use destinations including Uptown Dallas, StreetLights Residential, West Village and Victory Park. Prior to working with Jackson Spalding, Wyszynski was integral in starting the Gables Urban division for Gables Residential, working on mixed-use projects in Texas and Florida. Wyszynski spent eight years leading the marketing and public relations efforts for Hillwood's Victory Park project. In addition to retail marketing, she also led the marketing programs for W Dallas Residences and The House by Starck and Yoo. Wyszynski is a graduate of Texas Tech University and resides in Dallas with her husband and son.
PRESENTED BY, The Dallas Entrepreneur Center
The Dallas Entrepreneur Center (DEC) is an entrepreneurial support system dedicated to bringing together the resources, support and opportunities that Dallas-area entrepreneurs need to start, build and grow their businesses. Launched in 2013, the DEC believes investment in entrepreneurs is investment in the community. Learn more at thedec.co.
The Role of E Commerce in Improving Customer Satisfactionijtsrd
The cut throat competition in E commerce has forced the companies to focus on providing customer satisfaction and gain customer loyalty. Thus, putting up long term customer relationships through customer satisfaction is one of the pivotal foundation key factors for successful marketing, including online marketing. This research work makes an attempt to examine the role of e commerce in building customer satisfaction and its importance to maintain loyalty in consumers. However, the study indicates that there is a progressive trend in increasing awareness and its utilities. By the study we can understand that global access, 24 hours availability, convenience, increase product information are some of the ways to enhance customer satisfaction as well as the drawback experienced by the respondents is the fear of payment sin security in e commerce. The paper was with objectives of knowing the awareness, loyalty and the attitude towards online marketing. H. Bhaskar Shetty | Ms. Sowmya L ""The Role of E-Commerce in Improving Customer Satisfaction"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23904.pdf
Paper URL: https://www.ijtsrd.com/management/accounting-and-finance/23904/the-role-of-e-commerce-in-improving-customer-satisfaction/h-bhaskar-shetty
• The project was undertaken to find out the perception of the consumer of buying grocery items through online website.
• The project studied factors like- Attributes of online shopping website which the consumer prefers, issues regarding the online shopping and the perception of the consumer towards shopping of grocery items through online portals.
ABOUT THE CLASS
This class will teach you how to develop a comprehensive marketing mix plan (including marketing, social media, etc.). Discuss what is truly newsworthy material and learn how to identify the appropriate communication channels and publications. Learn how to position your organization and then craft your company message, discuss finding your company voice and how to keep the message clear and concise.
THE TAKEAWAYS
To obtain a basic understanding of branding a new product or service to people who care and want to get involved.
To establish a clear formula for building your marketing and PR foundation using best practices. (make sure to talk through price, promotion, product, and people)
To understand the difference behind Marketing, Social Media and PR and to explain the role and importance of both.
To highlight inexpensive marketing and PR tactics startups can leverage to grow brand awareness with limited resources and a tight budget.
ABOUT THE INSTRUCTORS, Joanna Singleton & Missy Wyszynski
Joanna Singleton is a Partner at Jackson Spalding, one of the largest independent communications firms in the Southeast, with offices in Atlanta, Athens and Dallas. Today, she oversees account work for a variety of Dallas-based clients, including Klyde Warren Park. Over the years she has compiled an impressive network of media contacts that have landed her clients in The New York Times, The Wall Street Journal and on CNN. Prior to joining Jackson Spalding in 2005, Joanna worked in Washington, DC for CBS News and a global PR firm where she became well-versed in public affairs and issues management.
Missy Wyszynski is a leader in real-estate marketing working on the most high profile projects in Texas. Work includes comprehensive marketing solutions for residential, retail and mixed-use destinations including Uptown Dallas, StreetLights Residential, West Village and Victory Park. Prior to working with Jackson Spalding, Wyszynski was integral in starting the Gables Urban division for Gables Residential, working on mixed-use projects in Texas and Florida. Wyszynski spent eight years leading the marketing and public relations efforts for Hillwood's Victory Park project. In addition to retail marketing, she also led the marketing programs for W Dallas Residences and The House by Starck and Yoo. Wyszynski is a graduate of Texas Tech University and resides in Dallas with her husband and son.
PRESENTED BY, The Dallas Entrepreneur Center
The Dallas Entrepreneur Center (DEC) is an entrepreneurial support system dedicated to bringing together the resources, support and opportunities that Dallas-area entrepreneurs need to start, build and grow their businesses. Launched in 2013, the DEC believes investment in entrepreneurs is investment in the community. Learn more at thedec.co.
An ICT-based reference model for E-grocery in Smart CitiesGuido Perboli
This presentation deals with the e-grocery distribution in urban areas and proposes a model specialized for the Local Food Supply Chain (LFSC) and the Smart Cities environment. The project, named Simulation and Optimisation of Urban Logistics (SOUL), develops in collaboration with Telecom Italia, a prototype for urban B2B freight distribution fleet routing management system in integration with business modeling and near field communications technology for LFSC. In details, SOUL has a twofold purpose. First, reduce with the use of ICT based solutions, the issues that affect the e-grocery (e.g., the inefficiency of the picking and delivery operations), determining the failure of the majority of pioneering e-grocery retails. Second, to deal the e-grocery with an innovative point of view, paying the attention on fresh food and LFSC, which are less considered in literature, as we will discuss. The combined usage of a Decision Support System and mobile application let us provide a solution to increase the effectiveness and the efficiency of the e-grocery operations.
Marketers in India need to have solid understanding of consumer’s online attitude and buying behavior. This is mainly due to the shift and trend that consumers are moving fast into online booking. India rank 03rd across the world with the highest number of internet users and still a lot of potential is untapped. The OTA market in India is having very stiff competition and more consumers are reserving their flight bookings through it.Hence, the main purpose of our research is to explore the factors that influence consumer’s attitude and purchase behaviour towards Online Flight Booking Sites. Factors which were identified in this research are Price, Convenience, Information and Trust. The focus of this study was on consumers who booked their flights Via OTA. The research plans to adopt a survey using Stratified Sampling Method. Kindly go through from the below presentation for further details.
It is critical to have a compelling pitch. Pitching means capturing your audience by telling a great story, knowing your material and having a simple ask at the end of your pitch. You might be asking for funding, a sale, or just simply, a follow up meeting. The DEC has created a 3-week pitch program that helps refine and practice your pitch - both your elevator pitch and a 10-minute pitch. The Pitch Practice Winter program is sponsored by Microsoft Bizspark.
Consumer Behaviour for selecting telecom operatorSyed thamins
This my research project for my MBA. I conducted the study in Kenyan market. The results are attached. This file will be usefull to the operators, students and govt. agencies. If u need any info let me know.
The Student Amrita Shrivastava is a Final Year Student of Dezyne E' cole college doing her BBA. This project has been undertaken by the student during her Summer Internship at Future Group,Home Town.The Topic of her Internship is Customer Behavior& Customer Engagement.
The chocolate industry in India, valued at INR 52bn (~USD 0.86bn) in FY 2014, has been growing at a CAGR of ~15% over the last three years. ValueNotes estimates that the industry will be worth approximately INR 122bn (~USD 2.03bn) by FY 2019, growing at a CAGR of ~18%. The report provides an overvoew of the industry including the current market size and growth, the drivers and challenges for growth, the competitive landscape, an analysis on the industry for investor attractiveness, and Porter’s 5 Forces. key market trends discussed indicate the opportunities and challenges for industry players.
The impact of online advertising on consumer buying behaviour towards mobile ...rahul_yadav96
Hey guys i have uploaded my 5th(BMS) semester Research paper on "The impact of internet advertisement On Consumer Buying Behavior Towards Mobile Phones". i hope this will be helpful for getting a brief idea on how research papers are to made and submitted.
Emerging trends in consumer behavior: Consumer behavior in online space. Use of Information technology and AI in consumer profiling and engagement, concept of materialistic vs spiritualistic consumption.
The presentation outlines the 7 stage cycle of Internet Marketing and then discuss the Online Marketing Mix in detail.
Taking it further a special introduction to centaur, the hybrid consumer, the presentation then discuss the two major methods of consumer segmentation in the digital age and examines the changing dynamics of Consumer behaviour in the digital world.
The closing is done with the Customer Relationship Management and e-CRM.
How do you define Consumer Behaviour?
Consumer behavior is the actions and the decision processeus of people who purchase goods and services for personal consumption” – according to Engel, Blackwell, and Mansard, Consumer buying behavior refers to the study of customers and how they behave while deciding to buy a product that satisfies their needs.
Consumer behaviour types are determined by what kind of product a consumer needs, the level of involvement, and the differences that exist between brands
Internet marketing is the process of promoting a business or brand and its products or services over the internet using tools email marketing, search marketing, social media marketing, display advertising and mobile advertising that help drive traffic, leads, and sales
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
2. INTRODUCTION
• The increase in the penetration of internet and lack of time in
the people’s life, online shopping has gained popularity.
• Online grocery stores have to educate prospective customers about the
opportunity and benefits of ordering groceries online.
• There is a need to understand the behaviour of the consumer towards
e- grocery
3. OBJECTIVE
MDP: What actions should be taken by e- grocery marketers to influence
customer to opt for e-grocery.
Objective:The objective of the study is to understand the consumer behaviour
by knowing customer’s attitude, Satisfaction and preference while purchasing
grocery online.
4. Methodology:
Population: People of Lucknow.
Sampling design: Non- probability sampling design.
Data Collection Method: Structured survey
Sources of Data Collection: Primary data.
Processing of Data: Statistical Test like Regression, anova,
Chi-square Crosstab to find the relation and difference of
demographic determinant like income, age, gender, on the
customer attitude and Satisfaction.
5. Findings
Satisfaction with Attitude parameters.
Significant parameters:
o Quality
oAccessibility
o Description
o Broad Selection
There is significant difference in purchasing frequency across gender
and income
6. There is significant relationship between purchasing frequency and
personality factor.
There is significant difference between features to attract across
gender.
There is significant difference between need of online grocery across
income
7. SUGGESTIONS
• E-Grocers should focus more towards easy accessibility, quality
offered by them, description of the product as most of the
customer’s go for online grocery shopping by seeing all these factors.
• Innovative efforts must be launched to improve the marketing
strategies.
• The potential participants can be invited to take part in the survey
through the actual website so that they can evaluate and visualize the
features, benefits, ease of use, security, trustworthiness and etc with
less bias but with more true perception and feedback.
8. • Delivery at specific times.
• Target marketing
• New markets
• Focusing on advertisement for women
• Networking with hotels
