Research Article On Behaviour of Consumers towards Online Marketing in Nitte

1. Research Article On
Behaviourof Consumers towards Online Marketing
in Nitte
Submitted by:
Havish P D Andy Jason
Submitted To:
Dr. Sudhir M.
Associate Professor
Justice K. S. Hegde Institute of Management
NMAMIT, Nitte

2. ABSTRACT:
In the field of E-Business online shopping has future shopping in the world. The present
research has used to study on how the people at Nitte shows their attitude towards the online
shopping. Our research aims to provide present status of online shopping in Nitte
area. Moreover, paper also provides the hurdles that faced by the online consumer in Nitte
area. As our research article shows the how consumer changing from traditional shopping to
the new trend of online shopping, which save time and flexible for better shopping.
As per our study it shows that Nitte people responded that delay in delivery of products and
also getting the damaged products, that’s one of the biggest problem people are facing here,
and even the product is not replaced easily because of their problems. The trust of the people
towards E-Commerce is decreasing year by years. So in this research, we found that online
Sheller have to increase their trust of online consumer in coming years
INTRODUCTION:
Online marketing is the one of the process where the consumer directly buys goods from the
seller in real time without an intermediary service. Internet has tremendously grown in
application and no of users. It has grown due to its high unique flexibility, interactivity and
personalization.
In today’s world technology driven the world online marketing has become art and science of
over digital networks. There has been a rapid rise in the number of internet users since last
few years. Online market has become more beneficial to both consumer as well as marketers
by way of more efficient and effectively with greater savings. Unlike offline marketing such
as placing traditional advertisement in magazine, newspaper and television whose product are
fixed until the next printing. An online marketing catalogue can be adjusted daily or even
hourly adapting products availability, price and promotion.
India saw a great mark in e-commerce today with players like snap deal, Flipkart and Myntra.
The India e-commerce has seen tremendous growth in Online Marketing. Recent days the
growing importance of internet and shifting nature of consumer engagement is more in the
eyes of India Marketers.
Although there are advantages of online shopping that attract consumers, there is further
growth of online shopping. There are many factors that contribute to customer satisfaction
when shopping online. Most importantly, customers need to trust online businesses to shop.
Online seller need to build customer trust. Consumers' mistrust about online shopping and risk

3. perceptions about online shopping can discourage further growth of online shopping. In
addition, other technological factors, such as availability of products, size, colours and delivery
speed, are most important to satisfy customers.
Our problem area that is the consumer's attitude towards online shopping will determine the
factors that influence consumers to shop online and those factors will help marketers to
formulate their strategies towards online marketing respectively. As our area of research will
be specifically on Nitte so our research specifically will be helpful for the marketers in Nitte.
We will precede this work with primary data which will help them in covering the subject area
in the more diversified way.
LITRETURE REVIEW.
Dr. Renuka Sharma, Dr. Kiran Mehta, Shashank Sharma in their study, they made an
research to understand the behaviour of Indian consumers towards online shopping in India.
They said that there is well known scope for web-stores in various areas and in almost all the
segments and the study provide a useful insight on the significant role of young population is
the biggest attraction of this market and they may contribute substantially to the growth of
online shopping.
Adil Bashir in his study was accomplished to determine the how consumer behaviour in
Pakistan towards online shopping for purchase of electronic products. But the study
showed the majority of Pakistanis who are doing online shopping falls under the category of
doing less than one year, so in his study showed the evidence that the trend of online
shopping is not as much popular in the their economy. Study showed most people do visit the
retail store before online shopping.
Ranjini. M.L in her study she found a findings that most of them are younger generation
using online shopping because younger generation found comfort level in online shopping.
Research showed majority of customers says it is more convenient rather than buying in a
shop.
Prof. Sanjeev Kumar and Savita Man they made a study on Scope of Online Shopping the
Study shows insights into consumers’ online shopping behaviours and preferences. The
study identifies the hurdles that customers’ face when they do online shopping. The
findings revel that online shopping brings optimum convenience to the consumers. The
impossibility of product testing, problems with complaints like product return and misuse
privacy are the main drawbacks regarding online shopping.

4. RESEARCH OBJECTIVE
The purpose of our research is to identify and analyse the factors that influence consumer to
shop online we have decided to study factors like convenience, Time series and security. So
we gave more important to find out how the consumer forms attitude and behaviour towards
online buying.
RESEARCH METHODOLOGY
Methods of data collection
In this research, we have an adopted primary method for collecting the data. The
questionnaire was arranged in the proper order. The data were collected using questionnaire of
10 questions.
Sample Techniques
This research was conducted by circulating the questionnaire which was prepared to investigate
the behaviour of consumer on online purchase. A total of 60 questionnaires was distributed to
college students and the data was collected.
Sample Size
The population selected are college students. The research was carried out in Nitte. The sample
sizes for the research is 40 respondents are taken from the collection of the data.
DATA INTERPRETATION.

5. The above chart shows the trust on online trade. We found majority of 75% them trade with
careful, and 20% of them are not confident enough, and only minority of group 5% of them
trade with full confidence.
From the 40 respondent we found that 42.5% of them give importance to material when
buying a product online. 40% of them on price and only 17.5% of them give importance to
brand.

6. The above graphs show that 30% respondents are opted delivery time, 25% respondents are
opted for more choice, 22.5% respondents are opted on cheaper price then in store and range
available.
In the above chart it shows that more than 67% use flip kart for their online shopping.

7. 80 percent people have been once a month using online stores for shopping. Out of the
sample taken 15% percent people have once in a every two weeks used internet for shopping
Among 40 respondents most of them spend only 500 to 1000RS on shopping per month on
online.

8. 53.8% of them say yes that their preference on traditional shopping has been reduced due to
the online shopping.
From the above table we can conclude that most of them found a problem while purchasing a
product.

9. When we made a survey on what type of problem most of them give respondent cheap
quality of product and on delay in delivery.
FINDINGS:
The study has made an attempt to understand the behaviour of the Nitte consumer towards
online shopping. The findings that we have gained in this research are as follows.
By focusing on behaviour of Online consumer the factors we identified in the study that by
improving the delivery time and providing secured materiel will further boost the demand for
various products through online market..
Other factors we found in research is faith of the consumer towards online shopping.
Many consumers showed their fear of being careful about online product. It shows the less
trust on online shopping and shows less faith of costumer towards online shopping.
Consumers prefer Flipkart to other online shopping destinations like Amazon because
Flipkart is user friendly application and can be accessed easily without any difficulty.
Consumers also get delivery within few days depending on the product availability and return
option is also available.