This document summarizes a study exploring online and offline shopping modes for garments in Jodhpur, India. The study aimed to understand consumer motivations for online versus physical store shopping and the perceived benefits and drawbacks of each. A survey was conducted of 50 individuals ages 18 to 50 using a questionnaire. Key findings were that students preferred online shopping for benefits like product information and time savings, while local people still favored physical stores for quality assurance and entertainment. The document concludes by noting the study was limited to consumer shopping processes and decisions.

1. EXPLORING SHOPPING MODES: ONLINE VS OFFLINE SHOPPING OF
GARMENTS IN JODHPUR
Norin Deshwali Shivani Yadav
Shreya Chaudhary Sunanda Ghorai
Guided by
Mr. Yuvraj Garg, Dr. Ankita Shrivastava
National Institute Of Fashion Technology, Jodhpur

2. • Growth of Internet
• Advancement in technology
• Online shopping Vs Offline shopping
Introduction

3. • To find out consumer motivations to engage in online
shopping versus physical store shopping.
• To find out the perceived benefits and drawbacks of internet
shopping versus physical store shopping.
Objective

4. • Survey method
• Qualitative research
• Target population: 18 years to 50 years
• Sample size: 50
• Primary data: Questionnaire
Research Design

5. Online shopping Offline shopping
Accessibility, socialization, convenience, Reliability, trust, security
Complete product information Quality, touch and feel of the product
Varieties and more brand products available Source of entertainment
Motivational Factors

6. • Surveys are very useful in collecting data
• Shopping is a socio-economic issue
• Survey done through questionnaire
Rational For The Choice of Methodology

7. • Limited to the shopping process
• Not focusing on the industries or the companies
• Concerned with the decision of the consumer for shopping
mode.
Limitations

8. Data Analysis
Findings and Analysis

9. • Most of the people covered in our survey were students who opted mostly for
online shopping.
• Online shopping has various factors which affect the consumers:
– Product Information
– Time
– Access of internet
– Attractive advertisements
• Physical shopping is still a trend in the local people of Jodhpur because of:
– Quality
– Assurance
– Source of entertainment.
Conclusions

10. THANK YOU