This study examined the impact of e-commerce on buying behavior in India. It found that online shopping tendencies differ according to gender. Females are more influenced by quality and variety of products and brands available online, while males consider these factors but are not as strongly influenced. The study concluded that online shopping has a bright future in India as perceptions of it improve, allowing consumers to shop anywhere, anytime more conveniently.

1. STUDY ON IMPACT OF E-COMMERCE
ON BUYING BEHAVIOUR
Presented by-
Sumit Ranjan
GM16130

2. INTRODUCTION
• E-commerce (electronic commerce or EC) is the buying and selling of
goods and services, or the transmitting of funds or data, over an electronic
network, primarily the internet.
• These business transactions occur either as business-to-business, business-
to-consumer, consumer-to-consumer or consumer-to-business.
• E-commerce is conducted using a variety of applications, such as emails,
online catalogs and shopping carts.
• The benefits of e-commerce include its the speed of access easy
accessibility.

3. OBJECTIVE OF STUDY
• Recent status related to internet shopping in the INDIA.
• The impacts of factor of Internet shopping influence online consumer
behaviour.
• Through analyze data collected from the questionnaire survey to indicate
the current online behaviour according to gender.

4. COMPANY PROFILE
• Cygnet Infotech is a global IT solution and Service Company and one of the
most trusted names in the IT services sector.
The services of the company are:
• Mobile Application Development
• Software Development
• Application Quality Assurance
• Web Content Management
The company works on following technology expertise:
• PHP
• Microsoft
• Java
• Cloud
• QA

5. RESEARCH METHODOLOGY
• DATA SOURCE:
• Primary data- Through questionnaire
• Secondary data-Through journals and internet
POPULATION OF THE STUDY:
• Delhi NCR
• Sampling Size- 88 Respondants
• The data was to be collected only from the online shopping consumers
in delhi ncr.A questionnaire was prepared and interviewing with all of
them.

6. DATAANALYSIS
• As per our hypothesis,
Ho online shopping does not vary according to gender.
H1 online shopping does vary according to gender
• We are applying Independent T Test on the following questions to define
the buying behavior according to gender.
Q1)Reason for Internet Shopping?{Quality of Products}
• P= 0.027(less than 0.05)
• Thus Alternate is accepted with the help of P value we find that H1 online
shopping does vary according to gender.
Reasons for
internet shopping
Overall
Mean
score
Mean Score of
Male
Mean Score of
Female
T statistics (p.value)
Due to quality of
products
3.55 3.46 3.94 -2.274*(.027)

7. DATAANALYSIS
Q2)Reason For Internet Shopping?{More Product Option}
• P= 0.003(less than 0.05)
• Thus Alternate is accepted with the help of P value we find that H1 online
shopping does vary according to gender
Reasons for internet
shopping
Overall
Mean
score
Mean Score of Male Mean Score
of Female
T statistics (p.value)
It provides more
product options
4.38 4.47 3.94 3.265*(.003)

8. DATAANALYSIS
Q3)Reason For Internet Shopping?{Different Brands}
• P= 0.00(less than 0.05)
• Thus Alternate hypothesis is accepted with the help of P value we find that
H1 online shopping does vary according to gender
Reasons for internet
shopping
Overall
Mean
score
Mean Score of
Male
Mean Score of
Female
T statistics (p.value)
It consists of different
brands
3.10 2.92 3.94 -4.266*(.000)

9. MAJOR FINDINGS
• In the study we have find that Intention of buying the product
through online does differ according to gender.
• People use to buy the products through online because of many
reason such as its save money, time and we used to get huge
information regarding any products.
• Most of them feel secure while transaction through online.
• Now a day’s everyone using the internet

10. RECOMMENDATIONS
• People should buy the product through online because we can
have all the detail of the product and we can also compare with
other product.
• We can save money through buying online.
• We can save time through buying online.
• We can do a secure transaction in buying online.

11. CONCLUSION
• With the use of internet, consumers can shop anywhere,
anything and anytime with easy and safe payment options.
• The research focus on the Internet shopping (include the
nature of Internet shopping, E-commerce website, and online
security, privacy, trust) and online buying behaviours.
• This research shows that online shopping is having very bright
future in India. Perception towards online shopping is getting
better in India.

12. Thank
You