1. MARKETING RESEARCH
Studying the consumer's attitudes towrads
Online shopping sites focusing on consumers of
M G University campus,Kottayam
Presentation by,
Akhila P.
S3 , MBA
2. INTRODUCTION
Title:
Studying the consumer's attitudes towards online shopping
sites focusing on consumers of
MG University campus, Kottayam
Need of the study:
• Provides a picture of consumer's attitudes towards online
shopping sites.
•For identifying area of online shopping sites which needs
improvement.
•For finding out most prefered shopping site
•It catagorises the online consumers based on their voleume of
purchases.
•It identifies the differenciating factor of online and traditional
shopping
3. Scope of the study:
This research covers the issue of consumer's attitudes
taking the case of online shopping sites in focusing the
consumers of M G University Campus, Kottayam.
4. Research questions:
• What factor most influences consumer's online
purchasing behaviour?
• What are the different types of online
consumers?
• Which is the most prefered shopping site?
• How online shopping differes from traditional
shopping?
• Which area of online shopping needs
improvement?
5. Objectives of the study:
•To identify the factor consumers most look for in an
online shoppong site.
•To identify different types of online consumers.
•To find out most used or preffered shopping site.
•To identify what differes most online shopping from
traditional shopping
•To identify the area of online shopping which needs
improvement .
6. Limitations of the study:
• Time span was too short for the study
• It was difficult to find sample of 50 online
consumers from MG University campus
7. REVIEW OF LITURATURE
1. Web- based shopping: consumer's attitudes
towards online shopping in New Zealand [Chen,
Shergil,Nov.2.2005]
Objectives:
• To identify factors which online New zealand buyers
keep in mind while shopping online
• It investigates how different types of online buyers
perceive websites diferently
Methodology:
• Structured questionnaire used for data collection, piolet
survey, non-probability convenience sampling method
• Factror analysis,percentage method, anova test were
used for analysis
8. Findings:
• It found that website design,website
reliability/fulfilment,website customer service,
and website security/ privacy are the four
elements which influence consumer perceptions
of online purchasing.
• Four types of online buyers of
New zealand are trial,occasional,frequent and
regular online buyers perceived the four
website factors differently.
9. 2. Customer intention to return online: price
perception,attributes-level performance, and
satisfaction unfolding over time.[Jiang,
Rosenbloom,Jan. 2 .2015]
Objectives;
• To explore different aspects of satisfaction that unfolds
over time, regarding customer's online shopping
experience with a particular e-retailer.
• It emperically investigates the relative contribution of
at-checkout and after delivery satisfaction in generating
intention to return to an e-retailer.
10. Methodology:
• Data were collected from web based questionnaire
conducted by Bizrate.com ,focus group surveys, panel
surveys, point of sale and fulfillment surveys were also
used
• Structured equation model is employed to test
hypothesised relationships, measurement model was
developed by conducting conformatory factor analysis.
Findings:
• The after-delivery satisfaction has a much stronger
influence on bothe overall customer satisfaction and
intention to return than
at-checkout satisfaction
• That price perception, when measured on comparitive
basis, has a direct and positive effect on customer overall
satisfaction and intento to return.
11. 3.Measuring consumer's perceptions of online
shopping convenience [Jiang,Yang,Jun,
Nov.2.2013]
Ojective :
To identify the key convenienve diamensions of online
shopping
Methodology:
Focus group interviews,15 customer participants were
selected, web based questionnaire survey
Conformatory factor analysis, reliabilty and validity tests
were used, co-orelatins of factors were identified
Findings :
The five types of online shopping convenience
are;access,search,evaluation,transaction, and possession/
post-purchase convenience.
12. RESEARCH METHODOLOGY
Methodology: The study is descriptive research
design
Sample design:
Sampling Technique : Non- probability
convenience sampling
Sample size: sample of 50 has been selected
Data collection instrument: Questionnaire
13. Data sources:
Primary data: Data collected through
questionnaire and analyses with help of
percentage method
Secondary data: Collected from ;
1.journals 2.articles
21. 9. Biggest advantage of online shopping which
differs it from traditional shopping
22. Objective 1
• To identify the factor consumers most look for
in an online shoppong site.
Question No.8 in the questionnaire
• Which is the factor you most look for in an
online shopping site?
Website design
Website reliability/fulfillment
Website customer service
Website security/ privacy
23. Objective 2
• To identify different types of online consumers.
Question No. 6 in Questionnaire
• How many times have you shopped online in an
year?
Once yearly
2-4 times yearly
5-10 times yearly
More than 10 times yearly
24. Objective 3
• To find out most used or preffered shopping site.
Question No.7 in Questionnaire
• Which is the shopping site you have shopped
mostly from?
Ebay.com
Flipkart.com
Mintra.com
Jabong.com
Snapdeal.com
Amazon.com
Other if any specify........
25. Objective 4
• To identify what differes most online shopping from
traditional shopping
Question No.10 in Questionnaire
• What differes most the online shopping from traditional
shopping?
Saves time and hassle
The ability to price compare
Shop 24*7
Unlimited sizes or options
No pushy sales people
Customer reviews are available
26. Objective 5
• To identify the area of online shopping which needs
improvement .
Question No.9 in Qustionnaire
• In your opinion which area of online shopping needs
improvement?
Shipping cost may be higher than the product
Wait time is more
Can't try the product
Hassle of sending it back
Payment Insecurities
Damage
27. FINDINGS OF THE STUDY
• The factor online consumers most look for in an
online shopping site is " website security / privacy
(34%)
• The different types of online buyers based on their
number of purchases are;Trial buyers( once yearly-
20%), Occasional buyers( 2-4 times yearly-54%),
frequent buyers( 5-10 times yearly- 12%),Regular
buyers(more than 10 times yearly-8%)
28. FINDINGS OF THE STUDY
• Most used shopping site is " Flipkart.com"(36%)
• The factor which most differeciate online shopping
and traditional shopping is "24*7 shopping
experience(36%)
• The area or drawback of online shopping which
needs improvement is the "payment insecurities"
regarding online purchasing .(42%)
29. SUGGESTIONS & RECOMMENDATIONS
• Online shopping needs more promotions as all
type of people can do it .
• Trust of consumers in online shopping needs to be
improved
• The area of study can be widened outside the
M G University campus.
• The studuy can use more shopping sites as there
are plenty.
30. BIBLIOGRAPHY
• Chen,Shergil(Nov.2.2005),web-based shopping;
consumers attitude towards online shopping in
Newzeland, Vol.6,Journal of electonic commerce
research.
• Jiang,Rosenbloom(Jan.2.2005),customer intention to
return online; price perception attribute level
performance, and satisfaction unfolding over time,
Vol.39, E-commerce journal of marketing,Emarald
publishing Ltd.
• Jiang,Yang, Jun(Nov.2.2013),Measuring customr's
perceptions of online shopping convenience,
Vol.24,Jornal of service management, Emarald group
of publishing Ltd.
