2. INTRODUCTION
ONLINE SHOPPING: Online shopping is a form of e-
commerce which allows consumers to directly buys
goods, products and services from a merchant or seller
over the internet using an App or an Web Browser.
3. TRADITIONAL SHOPPING: Traditional Shopping
provides facility of physical examination of products,
immediate possessions, surety of delivering the same
products as specific, immediate satisfying consumer’s
queries with the help of salesman, better after sales
services and better return policy. Besides all these, it
helps consumers to have social and family experiences
while shopping.
4. REVIEW OF LITERATURE
● Margo Poole (2003) has illustrated in the paper titled “A
Comparative Study between Mall and Online Shoppers” has
defined Personal values was used in this study to examine
consumers’ shopping environment (mall and online)
preferences.
● Andrews, (2004) has explained in the paper named
“Behavioral differences between Consumers attracted to
Shopping Online versus Traditional Supermarkets: Implications
for enterprise design and marketing strategy” that despite the
dot.com shakeout, online revenues continue to increase and
are projected to impose greater pressure on the traditional
market.
5. ● Uniyal, (2005) has defined in his paper, “Segmenting shoppers on behavior”, the
Shopping environment means the type of environment and the way people shop;
it has evolved with time from the primitive to the modern day retail shop to the
online or virtual stores.
● Malin gustavsson, (2006) has explained in his dissertation the various ways to
get a better understanding of customer trust in e-commerce. Researcher wanted
to find various important factors that help to establish consumer trust in e-
commerce.
● Kumar, (2012) have explained in the paper titled “An Insight into The Growth of
New Retail Formats in India” that the Indian retail sector is going through a
transformation and this emerging market is witnessing a significant change in its
growth and investment pattern. Both existing and new players are experimenting
with new retail formats.
6. ● Khedkar, (2015) elucidated in this research entitled
“Analysis of Customer Satisfaction during Online
Purchase” attempted to find out the factors that are
affecting customers’ satisfaction to shop online.
● Kaur, (2017) in her paper “Comparative study of factors
affecting online and Offline Shopping” reveals that the
young generation is more often purchasing from online
sites because of the revolution in the technology among
the youth population
7. RESEARCH GAP
● Though many researches are conducted in this field of
study, none of the research was focus on Delhi NCR
specially.
● Also, since the preference of people may change from
time period to time in the developing country, it is really
needed to conduct study according to the current market
scenario for a business to run. That is why, this research
carry a lot of weight on knowing the current preference of
the market.
● Unlike the other researches, we tend to take the opinion of
every individual from each district of Delhi NCR.
8. STATEMENT OF PROBLEM
•With emerging field of online shopping and offline
shopping, the interest of the marketer also focus on
what actually motivates the buyers living in the capital.
• Being one of the top developing cities of India, it is
important to look into the situation from the academic
research point of view so as to question behind the
condition of shopping in Delhi NCR.
•
9. SIGNIFICATION OF THE
STUDY
In today’s era, the consumers have not only had many
stores and shopping malls, but also they have the large
variety of e-commerce channel to choose for.
With the start of numerous channels include Mobile
channels, E-commerce; there is an increase in the
competitive market among these channels. And to
compete in cities like Delhi NCR, they need a better
understanding of the people residing in the several
districts of Delhi NCR.
10. OBJECTIVE OF THE STUDY
1.To analysis the significant difference between the online and
traditional consumers groups in terms of technology use,
availability and attitude in demographic area of Delhi NCR.
2.To discover the key factor that influence online and offline
consumers on buying behaviors.
3.To determine the influencing factors which drive the
consumers from online shopping to offline shopping and vice-
versa.
4.To analyze whether the qualification of buyers in Delhi NCR
affects the online and offline shopping.
11. RESEARCH METHODOLOGY
The present study is based on the combination of Both
Primary Data and secondary data. The qualitative data is
collected through sampling from the random consumer of
Delhi NCR. The sample individual is selected from different
age group, different sex and from different district of Delhi
NCR in India. The different individual includes students,
employed and unemployed, housewife and working women’s,
etc., are considered as sample for study.
12. Sampling: The target group is of different ages to get a complete view of which groups
are more involved in online shopping and traditional shopping. There are five divisions
of groups taken in the questionnaire to examine which group is going online shopping
and traditional shopping.
Sample Size: For the research 120, sample size is taken for the study. From the
sample size the calculation of simple percentage for each variable is done.
Presentation of Data: The data are presented through charts, graphs and tables.
Questionnaire: A well define questionnaire that is used to gather information on
specific component. The questions were arranged in the proper order, in accordance
with relevance with the study.
Nature of Questions Asked: The questionnaire consists of open ended, objective,
rating and ranking questions.
21. District Percentage
West Delhi 12.50%
South West Delhi 8.33%
South Delhi 26.67%
Others 4.17%
North East Delhi 5.00%
North Delhi 11.67%
Noida 7.50%
Gurugram 7.50%
Greater Noida 1.67%
East Delhi 8.33%
Central Delhi 6.67%
Grand Total 100.00%
25. Most preferred items on online shopping
Preferred Items Mean Score Rank
Books 3.2542 V
Apparel/ Clothing 3.2545 III
Electronic Goods/Mobiles Appliances 2.7543 VII
Cars, Motorbike and Industrial Goods 3.2127 VI
Music, Movies and Video Games 3.3103 I
Gift/ Flowers 3.2542 IV
Cosmetic / health 3.2826 II
27. Amazon is the most most popular website
Websites Percentage
Ajio 0.83%
Amazon 45.00%
Ebay 1.67%
Flipkart 29.17%
Jabong 0.83%
Lime road 0.83%
Myntra 10.00%
Nykaa and voonik 0.83%
Patym 6.67%
Shopclues 3.33%
Snapdeal 0.83%
Grand Total 100.00%
29. Factor driving the consumer towards online and offline shopping
Online Shopping Offline Shopping
Variables Mean Score Rank Variable Mean Score Rank
Home Delivery 2.6 V Salesman Advice 3.16949 I
Payment Security 2.8771929 I Product Presentation 2.8815789 IV
Price 2.61 IV Quality 2.74358 VI
Quality 2.685185185 III Price 2.892859 II
Choice 2.685185185 III Loyalty 2.892857 III
Presentation 2.788732394 II Choice 2.67857 VII
Better Return Policies 2.75 V
30. Perception about the risk in online shopping
Perception about risk in shopping online
Variables Agree Disagree
[No possibility for touch and see the actual product] 73.33% 26.67%
[Fear of misuse of credit card] 59.17% 40.83%
[Fear that delivered products would not match these in the website] 77.50% 22.50%
[Fear of personal information being sold or rented without consent] 57.50% 42.50%
33. ● Out of 120 respondents, 67.5% were male and 31.7 % were female. 75.8 % of
the age group 19-24 years of which only 55 were male and rest were female.
● Among the respondents, above 80% were students and other working
professionals. Most of the Data recorded on the study were from South
Delhi. Total Count of South Delhi respondents were 12 on shopping regularly
or once or twice a month.
● Out of 120 respondents, 80.83% were students of which 33% prefer
shopping online regularly. Amazon is 45% more popular than other E-
commerce website among people living in Delhi NCR.
● 50% of the professional shop online regularly. Still 79% of the users like the
advice of others while making decision in shopping offline.
● When the Question were asked about their family, they do shop online,
65% believe that there family and friends shop online.
FINDINGS
34. LIMITATION & FUTURE SCOPE OF
STUDY
Due to restricted time & budget, our research is only confined to Delhi NCR. Also our sample
size may be too small & may not give the broader picture of preferences.
Most of the respondents were of 19-24 age group and the other age groups opinion
needed to be covered to have proper view of the preferential behavior of the consumer,
For which further study need to be conducted.
35. CONCLUSION
Our study was aim to know the consumer preferences towards online shopping and
traditional shopping in Delhi NCR. In recent years, the preferences of the consumer
changes, according to our study, around 36 % of the respondents spend more money on
movies, music and entertainment than Clothing and Apparel.
Professions do help in making decision for the consumers. Business Personal and
Professional having secured earning of money do more shopping offline than the others.
Still price and quality play an important role in consumer buying decision offline.
Older generation still think that traditional shopping is better than online
shopping, that perceptions need to be addressed.
