(9) a study on consumer buying behaviour ppt hari master piece

1. “A STUDY ON CONSUMER BUYING
BEHAVIOUR TOWARDS ONLINE
SHOPPING WITH REFRENCE TO DINDIGUL
DISTRICT’’

2. N. HARIHARAN DDTP.,DOA ,
BCOM CS -SECOND YEAR

3. ABSTRACT
 The development prospect for online shopping is the growth use of interment in India.
The online shopping performance and it is future respective are way customer shop and
buy goods. Changing this study explores the consumer buying performance towards
online shopping. Service quality may be defined as consumer performance of how well a
service meets or exceeds their expectation. This study and pragmatic investigation that
seeks to find consumer buying performance towards online shopping in Dindigul
district. Respondents have been taken by applying purposive sampling method,
percentage analysis and Chi-Square test are used. This study purpose is to analyze the
consumer buying performance towards online shopping. Total 1000 samples used to test
the hypotheses. It will signifying in highlighting were consumer prefer online shopping
or not and the new trends in the online shopping.

4. KEYWORDS:
 Online Shopping, Consumer, buying performance, Technology,
Internet and Purchasing, Dindigul, Hypotheses.

5. INTRODUCTION
 Marketing is a way id life for very kind of business in the world. Modern marketing the
need of the day. It marketing is not only limited and selling goods for earning profit but
also to satisfy the needs of the customers setting back consumer satisfaction. Modern
marketing activities involve the need identification of customer with regard to product
and service to obtaining goods from the supply thought the transfer the ownership. It
refer to identification of need of the consumer and organizing the activity to meet the
expectations. Mahatma Gandhi said customer is the improvement visitor and the giving
opportunity of the business firm to serve him. It process of discovering what the
consumer want, where, were they want, at what price they want ultimately aiming at
consumer satisfaction

6. INTRODUCTION
 The facility of online purchasing has allowed consumer to identify the different types
of product available in the global market, the new invention that have taken place and
evaluate the product according to the prices just by a click of the mouse, without
wasting precious time in walking to the eel stores. Due to rapid globalization all types
of products are available in the internet online shopping.
 With variety of reason such as shopping of apparels, shoes, leather, belts, hand bags,
jeweler, note books, etc. Social and business networking, online transactions,
researching product or services, booking travel tricks online with customers
increasingly engaged online, their expectation. One a day’s customers are more
becoming more active and comfortable with the online shopping , this could be
attributed to various factors such as busy modern lives, longer working hours, ability to
brows product from comfort of one’s home wider range for options available etc.

7. REVIEW OF LITERATURE
 Binbin He and Christian Boch (2014)“this paper wants to research influence of online
shopping.. Online stores do well in same factors; they have advantages in these factors.
So many security problems are in online shopping. Many customers are worried about.
The results show that trust is a complex social phenomenon reflecting technological,
social, psychological, and organizational interactions among human and nonhuman
technological agents.
 Jubayer suhan (2015) he stated online shopping is well known phenomenon around
the world. The reasons and inhibitions are also analyzed. The aim of this paper is to
show the present scenario of online shopping in Bangladesh. The psychological impact
of the consumer is shown here the most challenging issue would be building the trust
among the consumers about the online shop people of Bangladesh do know the positive
side of the online shopping.

8. REVIEW OF LITERATURE
 Shahrzad shahriari, Mohammadreza, Mohammadreza shahriari and Saeid gheiji
(2015)“the present study revealed that impact on global trend and market, many
economists and experts believe that in recent years, a revolution It makes large changes in
the economic, social and cultural aspects one aspects of this transformation is changes in
electronic relations between individuals, corporations and governments. Commercial
exchange between people document to transactions of by us the systems based on
electronic information. In this journal it will be discussed the benefits of E-Commerce and
its impact on the market. l the product as a reason for not shopping online exploring
motivations for consumer web use and their implications for ecommerce and found that the
internet shopping.
 Binbin He and Christian Boch (2014)“this paper wants to research influence of online
shopping. Online stores do well in same factors; they have advantages in these factors. So
many security problems are in online shopping. Many customers are worried about it.

9. STATEMENT OF THE PROBLEM
 Today’s world is digital world because it rules by internet for all . The growing use of
internet provides a developing prospect for online shopping it use for all persons . In
today market Online plays a pivotal role in the economic development of a country for
India . Technology is changing the way of customers to buy the goods and services and
has rapidly involved into a global phenomenon and day to day new updating in the
technological world . With the increasing usage of different age group, Millions of
people buy the products through online shopping because of time savings, convenience,
easy accessibility, different price range, availability of products and so on. At the same
time, the customers have felt uncomfortable to give account number, credit card
number, personal information, transits security problems, delay in delivery, lack of
significant discount, lack of interactivity, lack of close examination..

10. OBJECTIVE
 To education the overview of online shopping.
 To recognize the socio-economic of respondent.
 To suggest satiable measure to improve customer satisfaction to online
shopping

11. HYPOTHESES OF THE STUDY
 Hypotheses used in the study have been summarized and given below
 Ho1: Online shopping sites awareness on Flipkart, Amazon, India mart, wallop,
Olx,Ebay,Macho,Shopmatic,cashify,qulker, Snapdeal, Shopclues, Paytm, Naaptol,
Home shop 18 has not been influenced by the Gender of the respondents, Age, Marital
status, Educational qualification, and Occupational status of the respondents.
 Ho2: Consumer motivational factors on Price, New fashion, Premium quality,
Colour,designs and quantity, Public image, secured delivery, Advanced technology,
Affordability and Easy availability has not similar with the Educational qualification
and Gender, male, female and other of the respondents.

12. RESEARCH METHODOLOGY
 The methodology of the research indicates the general pattern of organizing procedure
for gathering valid and reliable data for the purpose of investigation. The methodology
of this study includes the description of research design, sample size, sampling
techniques, development and description of the tools, data collection of Primary and
secondary data procedure and analyzing the data in research methodology.

13. RESEARCH DESIGN
 The research is descriptive in nature. The objectives of this design are to portray
accurately the characteristics of the consumer routin in of online shopping in Dindigul
district. Attempts are made to ascertain the attitude and buying Routin of online
shopping by the result of the study.
 This study title is “A study on consumer Routin of online shopping in Dindigul
district” and the methodology discussed the data collection, period of the study,
sampling design, reliability analysis, pilot study and statistical tools and techniques.
The validity of a research depends on the systematic method of collecting the data and
analyzing them in the sequential order. In the present study, extensive analysis of both
Primary survey data and Secondary source were used systematically.

14. SOURCES OF THE DATA
 Primary Data:
 This study the primary source of data is obtained by interview schedule to various
respondents in Dindigul district. The selection of samples would help the researcher to
carry out a reliable analysis.
 Secondary Data: Secondary sources are the facts that are available already. In this
study the secondary data were collected from the previous records, magazines,
published articles, submitted thesis, and internet etc.
 ANALYSIS
 In order to achieve the objectives of the study an analysis is made to understand the
consumer buying Routin on services provided by online shopping.
 The following tables of profiles in socio ecomic it table is cover all respondents are
shown in the following data tables .

15. PRESENTAGE ANALYSIS
 1.Gender:
 The 1 table called the gender wise classification of the respondents male , female and
other gender selected for the study It is Percentage analysis.
 Source: Primary data
S.No Type of Respondents No. of Respondents Percentage
1 Male 557 0.577%
2 Female 423 0.423%
3 Other 20 0.02%
Total 1000 1000%

16. 2 This table is Age (15-59) of the
Defendants .
S. No Age of the respondents No. of Respondents Percentage (%)
1 Less Than 15 223 0.223
2 16 to 25 Years 289 0.289
3 26 to 36 Years 192 0.192
4 37 to 47 Years 98 0.098
5 48 to 58 Years 85 0.085
6 Above 59 Years 113 0.113
Total 1000 1000

17. Which online product you are buying ?
S. No Online shopping sites No. of Respondents Percentage
1 India mart 79 0.079
2 Wallapop 75 0.075
3 Ebay 77 0.077
4 Olx 98 0.098
5 Meecho 68 0.068
6 Shopmatic 69 0.069
7 Amazon 96 0.096
8 Cashify 77 0.077
9 Swapit 85 0.085
10 Snapdeal 88 0.088
11 Quiker 90 0.090
12 Flipkart 98 0.098
Total 1000 1000.0

18. 4. Factors Most Influence Your Online
Purchase and Gender

Most influencing factors of online
shopping
Gender of Respondents Total
Male Female Others
Price 89 60 11 160
Brand 79 56 13 148
Colour 70 64 17 151
Quality 67 58 8 133
Reduce travelling distance 60 50 8 118
Appearance of product 50 45 15 110
Offers & Discount 89 80 11 180
Total 504 413 83 1000

19. Table-5: Factors Most Influence Your Online
Purchase and Educational Status of the
Respondents
Factors Educational Status Total
Illiterates/
Up to School
Level
UG/Diploma PG Professionals
Price 80 80 48 32 240
Quality 21 45 49 36 151
colour 15 25 45 35 120
Brand 25 35 30 44 134
Reduce
travelling distance 26 30 34 35 125
Appearance of
product 30 34 26 30 120
Offers &
Discount 15 30 45 20 110
Total 212 279 277 232 1000

20. FINDINGS OF THE STUDY
 The study explains that out of 1000 respondents, 557 respondents (54 per cent) are
Male and the remaining 1 respondents (423 per cent) were female.
 It was found that respondents in the age group, 1000 respondents (34.0 per cent) are the
age group between of 25-30 years, 208 respondents (26.0 per cent) are the age group
between less than 25 years, 128 respondents (16.0 per cent) are in the age group
between Above 40 years, 112 respondents (14.0 per cent) are age group of 31-35 years,
and 80 respondents (10.0 per cent) were 36-40 years.
 It was validate that 352 respondents (44 per cent) are stated they are buying Electronic
products, 144 (18 per cent) of the respondents are stated that buying Home products
only, 128 (16 per cent) of the respondents are stated that others.
 It is evident that 352 (44 per cent) of the respondents are visit daily, 192 (24 per cent)
respondents are visit weekly, 160 respondents (20 per cent) are visit monthly and 96
respondents (12 per cent) of them are visit occasionally.

21. FINDINGS OF THE STUDY
 It was found that 560 (70 per cent) of the respondents are stated television, 14 per cent
(112) of the respondents are mentioned others, 96 respondents (12 per cent) are
opinioned newspaper and 32 (4 per cent) of the respondents are aware the magazine.
 It was justified that 300 (37.5 per cent) of the respondents are stated that „Amazon‟
give attractive advertisement, 152 (19.0 per cent) of the respondents were mentioned
that „Flipkart‟.
 From the result that most of the respondents 608 respondents (76.0 per cent) of them
are yes after visualizing the particular ad and decided to buy the product and the
remaining 192 respondents (24.0 per cent) are stated No.
 It was clear that majority of the respondents 176 (22.0) are stated that time saving, 16
per cent of the respondents are opinions that price is comfortable, 96 respondents stated
that combination factors, 80 (10.0 per cent) of the respondents mentioned attractive ad
and famous to people and remaining 48 respondents are stated that avoid crowd.

22. SUGGSTIONS OF THE STUDY
 Most of the customers are of opinion that shipping charges charged by companies are
very high, it is suggested to companies to either reduce shipping charges or delivery of
product should be given freely.
 Companies may use it as one of the promotional activity.
 Majority of customers are not aware about various pre and post services rend by this
online shopping companies.
 Companies should aware customers regarding how security regarding customers credit
card no. is maintained by companies.
 Companies should made aware customers regarding return policy and producer if
wrong or bad product arrived.

23. CONCLUSION
 The research indicates that consumer behaviour of online shopping is positive manner,
like cash on delivery, discounts, home delivery, offers, time savings, security & quality
of products offered etc., This current Youth generation in age group of group of 18-35
years were mostly attracted towards online shopping through smart phones. Flipkart as
leading online shopping site has revolutionized top position on consumers mind
followed by Amazon. The total of then complete data and results prove that the
respondents have perceived online shopping in a positive manner. Overall, most of
online shoppers reported to have satisfied experience with the quality and services
offered to them by e-retailers. This study is clearly justifies the growth of online
shopping in the Ariyalur district.

24. REFFRENCES
 Matt rocco, 2017, Etech.com.blogs websites.retrived 20 feb 2018 from
 http://www.etechs.com/blog/social/social-media-customer-service-can-work-togather-
providebettercustomer-experience/.
 Ahuja, M.K., Gupta, B and Raman.P (2003), “An empirical investigation of online
consumer purchasing behavior [electronic version]” communication of the ACM,
46(12ve). Pp-145-151.
 Sriram thirumalai and kingsha. k. sinha (2005), “customer satisfaction with order
fulfillment in retail supply chain: implication of product type in electronic B2C
transaction”, Journal of operation management, Vol-23, issue 3-4.
 A.F salam, lakshmi iyer and prashant palvia (2005), “Trust in E-commerce”, Journal of
communication of the ACM, vol: 48 no: 2.

25. REFFRENCES
 Binbin He and Christian Boch (2014) ,“Influence factors of online shopping”,
International journal of innovation and scientific research (ISSN 2351-8014) Vol 2 No
2.
 Shahrzad shahriari, Mohammadreza, Mohammadreza shahriari and Saeid gheiji (2015)
“ECommerce and IT impacts on global trends and market”, International journal of
research- Granthaalayah a knowledge repository. (ISSN 2350-0530) Vol: 3 Issue: 4.
 Jubayer suhan (2015), “Acceptance of online shopping in Bangladesh: consumer‟s
perspective”, IOSR Journal of business and management. Vol: 17, issue: 1.
www.iosrjournals.org.

26. Thank You.
N. Harihran ,
harimasterpiece @gmail.com
www.slideshare.net/Harimasterpiece/
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