• When customer expectations and perceptions meet, it is called customer satisfaction and when expectation exceeds perception it is called customer delight. The scope of our research delved into the factors that provide a feel-good factor to the customer and narrowed down the impacting variables including store lighting, store music, haptics, sales experience, location and visual merchandising.
Marketing mix: effects of service quality and consumer behavior on loyalty. T...QUESTJOURNAL
ABSTRACT: The purpose of this study was to analyze the effect of the marketing mix, quality of service and consumer behavior towards customer satisfaction and loyalty cement. This research was conducted in South Sulawesi province with a population of 1,618 people and carried out with the formula slovin 5%, the total sample of 323 respondents. The study's hypotheses were tested using a model of Structural Equation Model (AMOS ver. 18). The study found that direct marketing mix positive and significant impact on customer satisfaction cement; service quality and significant positive effect on customer satisfaction cement; consumer behavior and significant positive effect on customer satisfaction. Marketing mix has a positive and significant impact on customer loyalty cement; service quality and no significant positive effect on customer loyalty cement; consumer behavior and no significant positive effect on customer loyalty cement. Satisfaction has a positive and significant effect on customer loyalty cement. Marketing mix has a negative and significant effect on loyalty through customer satisfaction. Service qualities have a negative and insignificant effect on loyalty through customer satisfaction. Consumer behaviors have a negative and insignificant effect on loyalty through customer satisfaction
Marketing mix: effects of service quality and consumer behavior on loyalty. T...QUESTJOURNAL
ABSTRACT: The purpose of this study was to analyze the effect of the marketing mix, quality of service and consumer behavior towards customer satisfaction and loyalty cement. This research was conducted in South Sulawesi province with a population of 1,618 people and carried out with the formula slovin 5%, the total sample of 323 respondents. The study's hypotheses were tested using a model of Structural Equation Model (AMOS ver. 18). The study found that direct marketing mix positive and significant impact on customer satisfaction cement; service quality and significant positive effect on customer satisfaction cement; consumer behavior and significant positive effect on customer satisfaction. Marketing mix has a positive and significant impact on customer loyalty cement; service quality and no significant positive effect on customer loyalty cement; consumer behavior and no significant positive effect on customer loyalty cement. Satisfaction has a positive and significant effect on customer loyalty cement. Marketing mix has a negative and significant effect on loyalty through customer satisfaction. Service qualities have a negative and insignificant effect on loyalty through customer satisfaction. Consumer behaviors have a negative and insignificant effect on loyalty through customer satisfaction
Zebra Technologies surveys shoppers, retail decision makers and store associates and finds widely varying perceptions of in-store shopping experiences, by Don Talend, brand storytelling, content strategy and demand generation expert, retail industry
A fully researched insight into the state of the promotional gifts industry in 2012. The research was carried out by the industry body the BPMA and certainly makes very interesting reading for all marketers throughout the UK.
Presented by GoPromotional.com the UK's most trusted suppliers of promotional merchandise.
How to thrive in the age of the customer!
Age of the customer — a 20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers
Social Customer Service 2014 - How Social Media is transforming Customer Se...Die Socialisten
How Social Media is transforming Customer Service - Expectations & Chances
Customer Support on Social Media - What reaction-time do customers expect?
How fast do you expect a company to respond when you ask a question or post a message at their Facebook page?
How fast do you expect a response when you post a question or complaint via Twitter?
Brand experience has attracted a lot of attention in the Marketing practice. With consumers seeking not only functional benefits of a brand but also emotional experiences, brand experience theory attempts to provide answers on how brand experience can be measured and how it effects consumer behavior.
Every point of contact that an audience interacts with the brand is an opportunity to make a positive impression and influence attitudes. These interactions directly impact the decision to purchase or recommend your brand.
The purpose of this study is to evaluate the relationships among brand experience with Product attributes, outlet environment and employee interaction with the customer. Understanding these relationships is helpful to managers in their assessment of the level of appeal that will influence target consumers’ perception of brand personality, as well as their brand experience.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Zebra Technologies surveys shoppers, retail decision makers and store associates and finds widely varying perceptions of in-store shopping experiences, by Don Talend, brand storytelling, content strategy and demand generation expert, retail industry
A fully researched insight into the state of the promotional gifts industry in 2012. The research was carried out by the industry body the BPMA and certainly makes very interesting reading for all marketers throughout the UK.
Presented by GoPromotional.com the UK's most trusted suppliers of promotional merchandise.
How to thrive in the age of the customer!
Age of the customer — a 20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers
Social Customer Service 2014 - How Social Media is transforming Customer Se...Die Socialisten
How Social Media is transforming Customer Service - Expectations & Chances
Customer Support on Social Media - What reaction-time do customers expect?
How fast do you expect a company to respond when you ask a question or post a message at their Facebook page?
How fast do you expect a response when you post a question or complaint via Twitter?
Brand experience has attracted a lot of attention in the Marketing practice. With consumers seeking not only functional benefits of a brand but also emotional experiences, brand experience theory attempts to provide answers on how brand experience can be measured and how it effects consumer behavior.
Every point of contact that an audience interacts with the brand is an opportunity to make a positive impression and influence attitudes. These interactions directly impact the decision to purchase or recommend your brand.
The purpose of this study is to evaluate the relationships among brand experience with Product attributes, outlet environment and employee interaction with the customer. Understanding these relationships is helpful to managers in their assessment of the level of appeal that will influence target consumers’ perception of brand personality, as well as their brand experience.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
A Study of Customer Satisfaction towards the Various Services Provided At Ret...inventionjournals
The performance of the retailing sector for the past few years is outstanding and witnesses a huge revamping exercise, significantly contributed by the growth of the organized retailing. Rapid urbanization, exposure to large number of foreign brands and changing lifestyle and preferences has contributed to the growth of retailing in India. This study on customer satisfaction on retailing services aims to identify the dimensions in which the services provided by the organized retail outlets to the customers and also it revels the dimensional measure and the satisfaction of the customers. Further this study explores the factors that derive the satisfaction of the customers on services in organized retail.
Impact of Brand Image and Service Quality on Consumer Purchase Intention: A S...Muhammad Arslan
The objective of this research is to determine the relationship between brand image, service quality and price on
consumer purchase intention. Normative and informative susceptibility has indirect effect on consumer purchase
intention. The empirical analysis were determined by collecting data from sample of 301 consumers of large
retail stores. The findings of study reveal the positive effect of brand image and service quality on consumer
purchase intention. Results reveal the insignificant relationship between price and consumer purchase intention.
The findings also documented that consumers in large retail stores don’t bother prices because consumers
consider that the stores charge reasonable prices. Most of consumer’s purchases depend upon the brand image
and service quality. Normative and informative susceptibility have positive effect on brand image. The
recommendations and suggestions are very helpful for managers and operators of large stores. Brand image
depends on informative and normative susceptibility.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
Introduction In today’s fast-paced market, businesses need to understand their consumers better than ever before. By understanding consumer behavior, companies can create targeted marketing campaigns, offer products and services that meet their customers’ needs, and build lasting relationships with them. In this guide, we’ll explore what consumer behavior is, why it’s important, and how to understand it to improve your business’s success.
VISIT US FOR MORE INFORMATION : https://graby.ca/2023/03/03/understanding-consumer-behavior-a-comprehensive-guide/
Changing Dynamics of IT and Marketing Teams in the Procurement of Marketing T...Anurag Anwariya
With the increase of digitization in marketing, marketers are steering towards the purchase of technologies which enables them to make informed decisions. Initially marketers in association with their agencies were making the purchase decision of these marketing technologies without defining technical specifications. This ultimately led to the role conflict between IT and Marketing due to implementation challenges and lack of IT compliance. This white paper tries to bring forth the necessary viewpoints on how IT can play a vital role in executing marketing strategies and be the revenue generator of the organization. By collaborating both IT and Marketing teams can define each other’s responsibilities, draw a strategy road map and work towards the shared goal of the organization.
CRM: MAHINDRA FIRST CHOICE SERVICES: CREATING A VALUE PROPOSITIONDisha Ghoshal
As part of Customer Relationship Management taught by D. Sriram who is an ace in the field of Market Research and Marketing Management and teach at Great Lakes Institute of Management Chennai
Information was complied by the data available on the Internet, personal interviews, a social experiment and I have tried my best to maintain correctness and credits as far as possible. This is a Value Proposition Case Study.
Economics of Strategy: Strategies of Related DiversificationDisha Ghoshal
As part of Economics of Strategy taught by Dr. Suresh Srinivasan at Great Lakes Institute of management Chennai. Information was complied by the data available on the Internet and have tried my best to maintain correctness and credits as much as possible.
NAB – LEARNINGS FROM MY PERSONAL EXPERIENCESDisha Ghoshal
Negotiation and Bargaining taught by Prof. V. S. Veeravalli at Great Lakes Institute of management Chennai. Final Paper on total understanding of NAB by relating to personal experiences
FAKE INFORMATION & WORD-OF-MOUTH BEHAVIORDisha Ghoshal
As part of an assignment of a course in Brand Management taught by well renowned Prof. Sridhar Samu and S Bhardwaj who are ace in the field of Market Research and Brand Management and teach at Great Lakes Institute of Management Chennai
Information was complied by the data available on the Internet, personal interviews, a social experiment and I have tried my best to maintain correctness and credits as much as possible.
FAKE INFORMATION & WORD-OF-MOUTH BEHAVIORDisha Ghoshal
As part of an assignment of a course in Brand Management taught by well renowned Prof. Sridhar Samu and S Bhardwaj who are ace in the field of Market Research and Brand Management and teach at Great Lakes Institute of Management Chennai
Information was complied by the data available on the Internet, personal interviews, a social experiment and I have tried my best to maintain correctness and credits as much as possible.
As part of an assignment of a course in India Marketing taught by well renowned Prof. Harish Bijoor who is an ace in the field of Market Research and Marketing.
Information was complied by personal interviews and three field visits made by the group in the month of February and March 2020 and have tried my best to maintain correctness and credits as much as possible.
Positioning of Kia Motors with the Brand Key: Roots, Competitors and Target
Brand key is a pivotal framework in the development of a brand positioning. In this post we look at Roots, Competitors and Target
As part of our India Marketing course by Mr. Harish Bijoor, here are various insights on Census 2011 based on certain parameters as specified in the course.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Managerial implications of Empirical Study
1. Great Lakes Institute of Management, Chennai
PGPM Batch -2019-2020
Managerial Implications of the Empirical Research
Topic- "Analysis of Factors driving Consumer Delight in
Brick and Mortar shopping"
Team Members-
Disha Ghoshal (FT201032) | Aparna Mahesh (FT202015) | Ira Agrawal (FT202034)
Guided By – Easwar Krishna Iyer
Managerial Implications
This research is important for the retail industry as its results out which are the important buying decisions
enhancing factors in physical stores.
The purpose of our study was to understand the impact of various factors of brick and mortar shopping
on customer delight.
When customer expectations and perceptions meet, it is called customer satisfaction and when expectation
exceeds perception it is called customer delight. The scope of our research delved into the factors that
provide a feel-good factor to the customer and narrowed down the impacting variables including store
lighting, store music, haptics, sales experience, location and visual merchandising.
Our study further revealed the extent to which these independent variables affect/ cause customer delight
(the dependent variable) and the relationship between them and the latter at all.
Our survey structured using an exhaustive questionnaire, collected extensive data and analysed it using
statistical techniques, Regression and factor analysis to zero down the most effective factors.
Store owners and managers must make sure that the store is well lit and the products displayed
should be highlighted with bright lights to impact the buying.
Depending upon the retail products up for sale in the store, there should be the right kind of music
in the background that resonates with the target customers.
Customers enjoy seeing displays of stores that are well designed. Many retail giants and now even
start ups have started cashing in on this idea and aesthetically designed stores are now largely
accepted by customers.
The most important factor that still beats digital commerce is the touch and feel of products that still
drives customers to the store and rakes in the competition no matter the variety offered online.
Touching and feeling products gives the customer a valid satisfaction and especially with wearable,
trying on products elevates their mood.
When studying about how the sales experience actually affects the sales we found out that
customers feel elated when salespeople are courteous to them and appreciate salespeople who
answer their queries correctly.
The general expectation is to receive prompt service from salespeople who show sincere interest in
solving their problems.
Overall the research will be very useful to the industry to understand the major factors affecting buying
decisions and can increase their customer-centricity by targeting the right audience with the right choice
of store aesthetics and also increase their ROI from the marketing expenses spent on infrastructure and
ambience.