This document discusses a study on consumer preferences for online versus offline shopping in India. It begins with introductions to online and offline shopping. It then lists and describes major Indian e-commerce companies like Flipkart, Amazon, Myntra and Snapdeal. The study aims to understand factors influencing consumer online and offline purchasing decisions. Researchers conducted surveys of shoppers at a mall in India. The findings suggest consumers purchase online based on awareness of technology, knowledge and income level. The conclusion is that online shoppers consider delivery rates and payment security, but should carefully review website details.

1. CONSUMER BUYING
PREFERENCE OF
SHOPPING ONLINE
MODE.
EFFORTS BY: K.S.SRINATH, LAKSHAY
SAINI

2. INTRODUCTION
 Online Shopping is a form of electronic
commerce which allows consumers to directly
buy goods or services from a seller over
the Internet using a web browser.
 Offline Shopping is an activity in which a
customer browses the available goods or
services presented by one or more retailers
with the potential intent to purchase a suitable
selection of them.

3. LIST OF COMPANIES

4. COMPANIES INTRODUCTION
 Flipkart Pvt Ltd. is an e-commerce company based in Bengaluru, India. Founded
by Sachin Bansal and Binny Bansal in 2007.
 Amazon.com, Inc. is an American multinational technology company based in
Seattle, Washington. Amazon.com was founded by Jeff Bezos on July 5, 1994.
 Myntra is an Indian fashion e-commerce company headquartered in Bengaluru,
Karnataka, India. The company was founded in 2007 to sell personalized gift
items. In May 2014, Myntra.com was acquired by Flipkart.
 Snapdeal is an Indian e-commerce company based in New Delhi, India. The
company was started by Kunal Bahl and Rohit Bansal in February 2010.

5. REASEARCH PROBLEM
 This study reflect the problems and factors of online and offline shopping. There
are certain problems, why people do not do online shopping and go for market to
shop things? What are the major reasons behind the online and offline shopping?
This study helps the consumer to get an idea about the online shopping.
 Consumer value creation in the framework of what and why consumers purchase
online.

6. MEASUREMENT OR ANALYSIS
 The study was conducted in the Ansal Plaza Mall, Greater Noida, GautamBuddh Nagar
District of Uttar Pradesh. Greater Noida is so established area. It is a suburban area. It is
part of the National Capital Region. This following section will be mainly focusing on
the demographic characteristics of the study area in terms of sex of the respondent,
caste, income, education age.
 When it comes to data collection, there are two methods in general used by researcher to
collect data, primary and secondary method. Primary method includes
interview/questionnaire method, and case study method. Secondary method is the
method in which already collected data. The present study is based on combination of
both qualitative and quantitative data
 The focus of the analysis is to expect the determining factors influencing, in this case,
what and why consumers purchase online and offline as well, why they switch from one
way to another. The data gathered during the depth interviews were used to identify
common questions concerning consumer behaviour as it relates to the pure online and
offline buying process as well as channel switching from one trade channel to another
during the buying choice process.

7. FINDINGS
 Tentative and descriptive research can provide the multiple outlooks
necessary to obtain multiple approvals of online, offline and channel
switching behaviour during the buying decision process.
 The focus of the analysis is to expect the determining factors influencing, in this
case, what and why consumers purchase online .
 The data gathered during the depth interviews were used to identify common
questions concerning consumer behaviour as it relates to the pure online and
offline buying process as well as channel switching from one trade channel to
another during the buying choice process.

8. CONCLUSION
 Most of the studies have focused on the switching
behaviour of the consumer from one channel to
another channel.
 The literatures reveal that those who are aware of
technology, knowledge, and high income level
population, are specially engaged in the online
shopping.

9. SUGGESTION/RECOMMENDATION
 Taking into account very high delivery rate experienced
during the shopping exercise combined with the extra security
that may be provided by using credit card as the means of
payment, the conclusion for consumers is, therefore, that they
can generally feel confident when shopping online across
borders.
 However, consumers should make sure to look closely at the
website they are considering shopping from. Look for contact
details.

10. QUESTIONNAIRE
 Name
 Email
 Gender
 Q.1.In which age category does you belongs to?
 a) Below 18
 b) 18 to 24
 c) 24 to 30
 d) 30 to 36
 e) 36 and above
 Q.2.Preference of the different online shopping sites?
 a) Flipkart
 b) Amazon
 c) Myntra
 d) Snapdeal
 e) Others

11. CONTD……
 Q.3.Which of the following goods is mostly purchased from online shopping sites?
 a) Clothes
 b) Electronic Items
 c) Books
 d) Others
 Q.4.Are you satisfied with the process of delivery of products?
 a) Yes
 b) No
 Q.5.How frequently do you purchase from online shopping sites?
 a) Once in a week
 b) Once in a month
 c) Once every 2 or 3 months
 d) Once in a year

12. CONTD…
 Q.6. Are the products easily available at your address/pin code?
 a) Yes
 b) No
 c) Not always
 d) Yes always
 Q.7.What type of advertisement mostly attracts you to purchase online?
 a) Sales ads
 b) Festivals ads
 c) Discount ads
 d) Others
 Q.8.If the product has same price both on internet and store. Which one would you
prefer?
 a) Internet
 b) Stores

13. CONTD……
 Q.9.Do you prefer shopping online when price is lower than the market price?
 a) Yes
 b) No
 Q.10. Is online shopping as secure as traditional shopping?
 a) Yes
 b) No
 c) Sometime
 Q.11.Do you like return policy of the online shopping sites?
 a) Yes
 b) No
 Suggestion and feedback of your experiences of online shopping.
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