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SDM COLLEGE OF ENGINEERING AND TECHNOLOGY
“DEPARTMENT OF MANAGEMENT STUDIES”
DHARWAD.
LITERETURE REVIEW
PRESENTATION ON
CONSUMER PERCEPTION TOWORDS ONLINE SHOPPING
SUBMITTED TO
Dr. SALEEM SONEKHAN
(PROFESSOR SDMCET,DHARWAD)
SUBMITTED BY
RAHUL V GULAGANJI
(2SD15MBA32)
LITERATURE REVIEW
DEFINITION:
A literature review is an evaluative report of information found in the literature related
to your selected area of study. The review should describe, summaries, evaluate and
clarify this literature. It should give a theoretical base for the research and help you
(the author) determine the nature of your research. Works which are irrelevant should
be discarded and those which are peripheral should be looked at critically.
NEED OF LITERARTURE REVIEW
 To gain background knowledge of the research topic.
 To identify potential areas and hypothesis for research.
 To get some support for design of research methodology and techniques of analysis.
 To identify potential sources of information for conducting the detailed research.
ABOUT TOPIC
Consumer r Perception refers to how customers view a certain product
based on their own conclusions. These conclusions are derived from a number
of factors, such as price and overall experience.
Online Shopping is the process of buying goods and services from merchants over the
Internet. Since the emergence of the World Wide Web, merchants have sought to sell
their products to people who spend time online. Shoppers can visit web stores from the
comfort of their homes and shop as they sit in front of the computer.
OBJECTIVES OF THE TOPIC
• To study perception of consumers towards online shopping.
• To examine the customer service, satisfaction and relationship aspects of online
durable goods shopping.
• To find out the preferences of the consumer regarding the attributes of online
shopping website.
• To study the marketing strategies of online shopping.
METHODOLOGY
SOURCES OF DATA
Secondary data refers to data that was collected by someone other than the user.
Common sources of secondary data for social science include censuses, information
collected by government departments, organizational records and data that was
originally collected for other research purposes.
1. Data through Internet source
2. Data through E-books.
THEORIES RELATED TO CUSTOMER PERCEPTION
1)Gibson’s theory of Direct perception J. J. Gibson :
He believed that our cognitive apparatus was created and formed by a long
evolutionary influence of external environment which is apparent in its structure and
abilities.
2) Gregory’s theory :
He claims that sensory data found on receptors are just some sort of energy samples,
but they are of no great importance themselves. Their importance is based on our
previous experience.
LIST OF ARTICLES COLLECTED
1) “Consumer perception towards online shopping” by Kanwal Gurleen (2012)
from journal of “ International journal of management and information
technology”.
2) "Gender difference in consumer’s perception of online consumer reviews” by
Soonyong bae (2011) from journal of “International journal of management and
information technology”.
3) “Online Shopping Customer Satisfaction and Loyalty in Norway” by Ali,
Pervaiz, Sankaran, Sudha (2011) from journal of “Lambert Academic
Publishing”.
4) “A study on consumers Attitude towards Online Shopping in China” by Noor
Ismawati Jaafar (2011) from journal of “International Journal Of Business and
Social Science,Vol 2”.
5) “Exploring the influence of inline consumer perception on purchasing
intention as exemplified with an online bookstore.” by Yu lee, ching takming
(2009) from journal of Journal of Electronic Commerce Research,Vol 12.
6) “Perception Towards Online Shopping: An empirical Study Of Indian
Consumers” by Zia Ul Haq (2008) from Journal of Research in Commerce And
Management Vol 1.
7) “Towards understanding risk perception of online consumer” by Isaac j. Gabriel
(2007) from journal of “Academy of Marketing Science,Vol. 15”.
8) “Online versus conventional shopping consumer’s risk perception and
regulatory focus.” by Guda van noort, peter bob (2007) from journal “Cyber
psychology and behavior(volume 10).
9) “Multi Channel Consumer Perceptions” by Kodandarama Setty, CMD of Vivek
Ltd (2007) from Journal of Electronic Commerce Research,Vol 8.
10) “Consumer Perceptions Of Online Shopping” by Chuleeporn Changchit (2006)
from journal of “Issues in Information Systems Volume 7”.
11) "Web based Shopping: Consumers Attitudes towards online shopping“ by
Zhaobin Chen (2005) from journal of “Electronic Commerce Research Vol.6”.
12) “What drives consumers to shop Online? A literature review” by Benedict G.C
(2004) from journal of “Service Industry Management, Vol. 15”.
13) "Customer perception to words online shopping” by Ryan (2004) from journal
of “Marketing research, Vol 16”.
14 )“Exploring the implications of the Internet for consumer marketing” by
Peterson R.A (2003) from journal of “ Academy of Marketing Science ” Vol. 25.
15) "Customer perception to words online shopping “ by Parasuraman (2002) from
journal of “Academy of Marketing Science, Vol 07”.
FINDINGS
• The findings show that Internet usage has increased over the years and it is
leading to an increase in online shopping and also shows the consumers
perception towards online shopping. Communication still forms the major
activity among the large number of online shoppers as 32% of regular online
shopper use Internet for communication as compared to shopping (10%).
• Online shopping is affected by demographics as it has been seen that more
males are shopping online as compared women online shoppers.
• The most important motivating factor, which influenced the online shopping,
was convenience followed by time saving and price.
• One of the main concerns among the online shoppers was privacy and security.
Another reason that hindered online shopping was the touch factor.
CONCLUSION
• Consumers to shop online and working on factors that affect consumers to
shop online will help marketers to gain the competitive edge over others.
• The hypothesis framed for the project Consumer Perception towards Online
Shopping was Online shopping is beneficial for the consumer. From the above
data analysis it can be determined that most of the respondent would agree to
buy durable goods online rather than shopping of durable goods with the
traditional method.
• The above analysis we can prove the hypothesis to be positive.
• Customer still they have belief that online shopping is expensive, delayed in
delivery of products and service. Most of the customers are facing problems
like return of bad / wrong product, confusing sites and ineffective customer
service.
Consumer perception towards online shopping ( Literature Review )

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Consumer perception towards online shopping ( Literature Review )

  • 1. SDM COLLEGE OF ENGINEERING AND TECHNOLOGY “DEPARTMENT OF MANAGEMENT STUDIES” DHARWAD. LITERETURE REVIEW PRESENTATION ON CONSUMER PERCEPTION TOWORDS ONLINE SHOPPING SUBMITTED TO Dr. SALEEM SONEKHAN (PROFESSOR SDMCET,DHARWAD) SUBMITTED BY RAHUL V GULAGANJI (2SD15MBA32)
  • 2. LITERATURE REVIEW DEFINITION: A literature review is an evaluative report of information found in the literature related to your selected area of study. The review should describe, summaries, evaluate and clarify this literature. It should give a theoretical base for the research and help you (the author) determine the nature of your research. Works which are irrelevant should be discarded and those which are peripheral should be looked at critically. NEED OF LITERARTURE REVIEW  To gain background knowledge of the research topic.  To identify potential areas and hypothesis for research.  To get some support for design of research methodology and techniques of analysis.  To identify potential sources of information for conducting the detailed research.
  • 3. ABOUT TOPIC Consumer r Perception refers to how customers view a certain product based on their own conclusions. These conclusions are derived from a number of factors, such as price and overall experience. Online Shopping is the process of buying goods and services from merchants over the Internet. Since the emergence of the World Wide Web, merchants have sought to sell their products to people who spend time online. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer. OBJECTIVES OF THE TOPIC • To study perception of consumers towards online shopping. • To examine the customer service, satisfaction and relationship aspects of online durable goods shopping. • To find out the preferences of the consumer regarding the attributes of online shopping website. • To study the marketing strategies of online shopping.
  • 4. METHODOLOGY SOURCES OF DATA Secondary data refers to data that was collected by someone other than the user. Common sources of secondary data for social science include censuses, information collected by government departments, organizational records and data that was originally collected for other research purposes. 1. Data through Internet source 2. Data through E-books. THEORIES RELATED TO CUSTOMER PERCEPTION 1)Gibson’s theory of Direct perception J. J. Gibson : He believed that our cognitive apparatus was created and formed by a long evolutionary influence of external environment which is apparent in its structure and abilities. 2) Gregory’s theory : He claims that sensory data found on receptors are just some sort of energy samples, but they are of no great importance themselves. Their importance is based on our previous experience.
  • 5. LIST OF ARTICLES COLLECTED 1) “Consumer perception towards online shopping” by Kanwal Gurleen (2012) from journal of “ International journal of management and information technology”. 2) "Gender difference in consumer’s perception of online consumer reviews” by Soonyong bae (2011) from journal of “International journal of management and information technology”. 3) “Online Shopping Customer Satisfaction and Loyalty in Norway” by Ali, Pervaiz, Sankaran, Sudha (2011) from journal of “Lambert Academic Publishing”. 4) “A study on consumers Attitude towards Online Shopping in China” by Noor Ismawati Jaafar (2011) from journal of “International Journal Of Business and Social Science,Vol 2”. 5) “Exploring the influence of inline consumer perception on purchasing intention as exemplified with an online bookstore.” by Yu lee, ching takming (2009) from journal of Journal of Electronic Commerce Research,Vol 12.
  • 6. 6) “Perception Towards Online Shopping: An empirical Study Of Indian Consumers” by Zia Ul Haq (2008) from Journal of Research in Commerce And Management Vol 1. 7) “Towards understanding risk perception of online consumer” by Isaac j. Gabriel (2007) from journal of “Academy of Marketing Science,Vol. 15”. 8) “Online versus conventional shopping consumer’s risk perception and regulatory focus.” by Guda van noort, peter bob (2007) from journal “Cyber psychology and behavior(volume 10). 9) “Multi Channel Consumer Perceptions” by Kodandarama Setty, CMD of Vivek Ltd (2007) from Journal of Electronic Commerce Research,Vol 8. 10) “Consumer Perceptions Of Online Shopping” by Chuleeporn Changchit (2006) from journal of “Issues in Information Systems Volume 7”.
  • 7. 11) "Web based Shopping: Consumers Attitudes towards online shopping“ by Zhaobin Chen (2005) from journal of “Electronic Commerce Research Vol.6”. 12) “What drives consumers to shop Online? A literature review” by Benedict G.C (2004) from journal of “Service Industry Management, Vol. 15”. 13) "Customer perception to words online shopping” by Ryan (2004) from journal of “Marketing research, Vol 16”. 14 )“Exploring the implications of the Internet for consumer marketing” by Peterson R.A (2003) from journal of “ Academy of Marketing Science ” Vol. 25. 15) "Customer perception to words online shopping “ by Parasuraman (2002) from journal of “Academy of Marketing Science, Vol 07”.
  • 8. FINDINGS • The findings show that Internet usage has increased over the years and it is leading to an increase in online shopping and also shows the consumers perception towards online shopping. Communication still forms the major activity among the large number of online shoppers as 32% of regular online shopper use Internet for communication as compared to shopping (10%). • Online shopping is affected by demographics as it has been seen that more males are shopping online as compared women online shoppers. • The most important motivating factor, which influenced the online shopping, was convenience followed by time saving and price. • One of the main concerns among the online shoppers was privacy and security. Another reason that hindered online shopping was the touch factor.
  • 9. CONCLUSION • Consumers to shop online and working on factors that affect consumers to shop online will help marketers to gain the competitive edge over others. • The hypothesis framed for the project Consumer Perception towards Online Shopping was Online shopping is beneficial for the consumer. From the above data analysis it can be determined that most of the respondent would agree to buy durable goods online rather than shopping of durable goods with the traditional method. • The above analysis we can prove the hypothesis to be positive. • Customer still they have belief that online shopping is expensive, delayed in delivery of products and service. Most of the customers are facing problems like return of bad / wrong product, confusing sites and ineffective customer service.